Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Štrimpflová, Lenka maiden name: Rygarová
Faculty: Faculty of Medicine
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Kvalita výživy ve stáří v domácím prostředí a možnost jejího ovlivnění mediální reklamou | Theses on a related topic Display description

102.
Šturmová, Jana
Faculty: Faculty of Social Studies
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Media and Communication Studies / Media Studies and Journalism, Psychology
Bachelor's thesis defence: Jak ovlivňuje mýtus krásy v reklamě dnešní dívky v 7. - 9. ročníku ZŠ | Theses on a related topic

103.
Tesařová, Veronika
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Die Textsorte Flyer in der Werbung für Bank-und Finanzdienstleistungen. | Theses on a related topic

104.
Tjunikovová, Inka
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Aktuální projevy klamavé reklamy v české a zahraniční judikatuře a praxi | Theses on a related topic

105.
Trbušek, Filip
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Vliv prenatálního stresu na schopnost regulace negativního afektu u mladých dospělých. | Theses on a related topic

106.
Urbanovská, Dana
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Černý humor jako morální vada v TV reklamě | Theses on a related topic

107.
Urvová, Barbora
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Regulace sexistické reklamy | Theses on a related topic

108.
Veselá, Alena
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Sexism in the American and Czech Media | Theses on a related topic

109.
Veselá, Eva
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Reklama a její vnímání dětmi. Zvukové a jazykové prostředky reklamy a jejich využití ve školním vyučování | Theses on a related topic

110.
Veselá, Lucie
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: South Slavonic and Balkan Studies / Croatian
Bachelor's thesis defence: Jazyková analýza reklam v chorvatštině a v češtině (na základě reklam na nápoje) | Theses on a related topic

111.
Vintrová, Zuzana
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Sexistické prasátečko jako občanská samoregulační iniciativa | Theses on a related topic

112.
Vostrá, Klára
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu časopisů | Theses on a related topic

113.
Vyklická, Jana
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Humanities / Film and Audio-Visual Culture Studies, Media Studies and Journalism
Bachelor's thesis defence: Analýza reklamních videofilmů skupiny ČEZ | Theses on a related topic

114.
Worbisová, Ludmila
Faculty: Faculty of Law
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / International Commercial Law Studies
Bachelor's thesis defence: Úprava reklamy v právu Evropské unie | Theses on a related topic

115.
Zakálová, Veronika
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Japanese Studies / Japanese Studies
Bachelor's thesis defence: Japonská reklama a charakteristiky cudzincov v nej | Theses on a related topic

116.
Žajdlíková, Barbora
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Eine Analyse der Werbungen für die Zeitschrift „Focus-Schule“ und andere Werbungen in der Zeitschrift „GEOlino“ im Jahr 2011 | Theses on a related topic

117.
Železová, Eva
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - Russian Language
Bachelor's thesis defence: Vnímání televizní reklamy adolescenty | Theses on a related topic

118.
Adamík, Marek
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Ph.D.
Programme/field: Philosophy (4-years) / Study of Religions
Doctoral thesis defence: Nová náboženská hnutí z perspektivy soudobé marketingové komunikace | Theses on a related topic

119.
Ambrozová, Barbora
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Umění antireklamy. Literární tvorba Michala Hvoreckého jako projev kulturní, reklamní sabotáže. | Theses on a related topic

120.
Andrle, Jiří
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Soukromoprávní a veřejnoprávní úprava reklamy | Theses on a related topic

121.
Bagiová, Alexandra
Faculty: Faculty of Sports Studies
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Kampaň vybrané sportovní organizace na principu content marketingu | Theses on a related topic
Master's thesis defence: Kampaň vybrané sportovní organizace na principu content marketingu | Theses on a related topic

122.
Balada, Petr
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Bachelor's thesis defence: Videoklip: proměna média | Theses on a related topic

123.
Balcárková, Darja
Faculty: Faculty of Law
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Manuál pro tvorbu právně nezávadné reklamy na alkoholické nápoje a tabákové výrobky | Theses on a related topic

124.
Barčáková, Petra
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Reklama optikou psychoanalýzy: rola projektívnej identifikácie v reklamnej komunikácií | Theses on a related topic

125.
Barták, Tomáš
Faculty: Faculty of Law
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nové agresivní formy marketingu a jejich právní limity | Theses on a related topic
Master's thesis defence: Nové agresivní formy marketingu a jejich právní limity | Theses on a related topic

126.
Bartáková, Petra
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Zkušenosti a postoje divaček lifestyle YouTube videí optikou teorie užití a uspokojení | Theses on a related topic

127.
Bartošová, Andrea
Faculty: Faculty of Arts
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defence: Jaroslav Rössler - reklamní fotografie | Theses on a related topic

128.
Bayerová, Eva
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Analyse der ausgewählten Werbetexte | Theses on a related topic

129.
Becková, Irena
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Videohry jako prostor pro reklamu | Theses on a related topic

130.
Bělašková, Lenka
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Philology / Italian Language and Literature
Bachelor's thesis defence: I giochi di parole negli slogan pubblicitari | Theses on a related topic

131.
Belicová, Natália
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Advertising Brexit: Elements of Persuasion in the Facebook Campaign | Theses on a related topic

132.
Beničáková, Jana
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Humanities / Media Studies and Journalism (combination/specialization: Journalism), Philosophy
Bachelor's thesis defence: Etické problémy reklamy ve vztahu k dětem v agendě české Rady pro reklamu | Theses on a related topic

133.
Berezina, Liudmila
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Primenenije izobrazitel'no-vyrazitel'nych sredstv v reklame | Theses on a related topic

134.
Bernkopfová, Jana
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Napěťové zrcadlo | Theses on a related topic

135.
Bijedić, Azur
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

136.
Bilený, Juraj
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Philology / Scandinavian Studies
Bachelor's thesis defence: Alkohol vo Švédsku a na Slovensku – rola v spoločnosti a prístup zo strany štátu | Theses on a related topic

137.
Bílková, Veronika
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Komercionalizace dětství | Theses on a related topic

138.
Bínová, Michaela maiden name: Kratochvílová
Faculty: Faculty of Law
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Právní regulace reklamy na kojeneckou výživu | Theses on a related topic

139.
Bláhová, Alena
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama - právní úprava a samoregulace v ČR a SR | Theses on a related topic

140.
Bocková, Romana
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Proměna ideálu ženské krásy v současných online reklamních kampaních | Theses on a related topic

141.
Bodeček, Vladimír
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Management a marketing fotbalového klubu - Svratka Brno | Theses on a related topic

142.
Boriková, Lucie
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Ethnology
Bachelor's thesis defence: Literární a výtvarná tematika a proměny životního stylu v časopise Niva v letech 1910-1915. | Theses on a related topic

143.
Borkovec, Zdeněk
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama v rozhodovací praxi českých a evropských soudů | Theses on a related topic

144.
Bořecký, Michal
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Zobrazení a využití ticha a hluku v reklamě na mobilní operátory | Theses on a related topic

145.
Brablec, Martin
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Political Science
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

146.
Branná, Lucie
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Die Phraseologismen in den Werbeanzeigen | Theses on a related topic

147.
Brychta, Jiří
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing NFL | Theses on a related topic

148.
Brychtová, Hana
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Jak děti rozumí televizní reklamě: analýza recepčních strategií | Theses on a related topic

149.
Brýžová, Olga
Faculty: Faculty of Social Studies
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Media Studies and Journalism / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Pohled za oponu Instagramové krásy. Série rozhovorů na téma prezentace beauty standardů na sociální síti Instagram | Theses on a related topic

150.
Břeňová, Marta
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Social Antropology
Bachelor's thesis defence: Stereotyp versus inovace: sémiotická analýza genderových aspektů reklamy | Theses on a related topic
Bachelor's thesis defence: Subjektivní vnímání genderových aspektů reklamy a jejich dopad na genderovou identitu | Theses on a related topic