Theses on a related topic (having the same keywords):

nakladatelske strategie, the book market, consumer buying behavior, publishing strategies, spotrebitelske chovani, knizni trh, book cover, obalka knihy, marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

751.
Vránová, Martina
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Arnoldova vila v Brně - strategický marketingový plán | Theses on a related topic Display description

752.
Všetulová, Kristýna
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza spotřebitelského chování | Theses on a related topic

753.
Vybíhalová, Alena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Polish Language and Literature
Master's thesis defence: Frazémy, parémie a okřídlené výrazy jako jazykový prostředek polské reklamy | Theses on a related topic

754.
Vykoukalová, Šárka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Financial Management
Master's thesis defence: Internet Marketing

755.
Winkler, Radoslav
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic

756.
Wodecki, Lukáš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Založení sportovního centra | Theses on a related topic

757.
Záhora, Zdeněk
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing digitálních her | Theses on a related topic

758.
Zahradníčková, Jana
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Uplatnění komunikačního mixu při ovlivňování spotřebitele | Theses on a related topic

759.
Zachař, Nikola
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic

760.
Zajícová, Romana
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Influencer jako novodobý podnikatel | Theses on a related topic

761.
Zaoral, Peter
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Formulácia marketingovej stratégie pre startup | Theses on a related topic

762.
Zaoralová, Eliška
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Faktory ovlivňující nákupní chování zákazníků nezávislých knihkupectví | Theses on a related topic

763.
Zaoralová, Magda
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing - analysis of a practical example | Theses on a related topic

764.
Zapletal, David
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic

765.
Zbaratska, Anastasiya
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Hashtag jako nástroj marketingu pro e-commerce | Theses on a related topic

766.
Zbranek, Richard
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

767.
Zdražil, Filip
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Humanities / Czech Language and Literature, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Strategie českých nakladatelství užívané při vydávání knižních titulů | Theses on a related topic

768.
Zedková, Elena
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Online reklama kosmetických značek na sociálních sítích v době zdravotní a válečné krize | Theses on a related topic

769.
Zeliska, Matej
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic

770.
Zemánková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic

771.
Zimková, Andrea
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic

772.
Zlámalík, Petr
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku

773.
Zoubek, Ondřej
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic

774.
Žajdlíková, Kateřina
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic

775.
Žák, Filip
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace marketingu FK Blansko v amatérské a profesionální soutěži | Theses on a related topic

776.
Žák, Jan
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Analýza marketingu a propagace vybrané sportovní akce | Theses on a related topic

777.
Žákovská, Markéta
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Influencer marketing a jeho potenciál při propagaci kulturních akcí | Theses on a related topic

778.
Žaludová, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Event marketing pro komunitní knihovny | Theses on a related topic

779.
Ždánská, Blanka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce

780.
Želísko, Marek
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Upper Secondary School Teacher Training in Czech Language and Literature / Upper Secondary School Teacher Training in Czech Language and Literature
Master's thesis defence: Bibliotéka zábavného čtení a revue Denice Jakuba Malého mezi zábavou a poučením | Theses on a related topic

781.
Žídková Jachnická, Šárka maiden name: Jachnická
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic

782.
Žirovnická, Alexandra maiden name: Zítková
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic

783.
Žížková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic

784.
Žoček, Martin
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic