Theses on a related topic (having the same keywords):

tropes, syntactic means of expressiveness, reklama, reklamni text, recove figury, lexikalni expresivni prostredky, stylisticke expresivni prostredky. visual and expressive means, lexical means of expressiveness, tropy, advertising, advertising text, stylistic means of expressiveness., obrazne a expresivni prostredky, reklamni scenar, syntakticke expresivni prostredky, advertising script, figures of speech

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Nejedlý, Ondřej
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama | Theses on a related topic Display description

102.
Nováková, Tereza
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Behaviorální ekonomie a její vliv (jako inspirace a korektiv) na soukromoprávní úpravy | Theses on a related topic

103.
Novotná, Pavla
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv médií na žáky druhého stupně základní školy | Theses on a related topic

104.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Phraseologismen in der Werbesprache. Vorkommen und Funktion der Phraseme in der Bierwerbung | Theses on a related topic

105.
Ondrejová, Ivana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu textů | Theses on a related topic

106.
Opavský, Lukáš
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day | Theses on a related topic

107.
Otáhalová, Simona
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Aktuální trendy event marketingu v ČR | Theses on a related topic

108.
Patloka, Jáchym
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic

109.
Patočková, Veronika maiden name: Vybíhalová
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Linguistische Untersuchung von Werbeheadlines in ausgewählten deutschen Zeitschriften für Frauen und für Männer | Theses on a related topic

110.
Pelánová, Kateřina
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Recepce reklamy a komerčních stránek uživateli Facebooku | Theses on a related topic

111.
Pelcová, Michaela
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Language in Job Advertising of Multinational Corporations | Theses on a related topic

112.
Perniš, Peter
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Vybrané klamlivé obchodné praktiky a ich právna úprava | Theses on a related topic

113.
Pich, Lukáš
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Zur Übersetzung deutscher kreativer Werbetexte ins Tschechische | Theses on a related topic

114.
Pohlová, Irena
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Individualismus a narcismus v mediální komunikaci na příkladu reklamní kampaně firmy Bernard | Theses on a related topic

115.
Poláková, Kateřina
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Propagace a reklama Squash centra Třinec | Theses on a related topic

116.
Polášková, Tereza
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Obraz kauzy Černobyl ve vybraných českých tištěných médiích v roce 2011 – po 25 letech od havárie jaderného reaktoru | Theses on a related topic

117.
Priesnitzová, Lucie
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic

118.
Procházková, Lucie
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Education / Education
Bachelor's thesis defence: Marketing a PR základní školy ve městě a na vesnici | Theses on a related topic

119.
Prouza, Michal
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Využití technologie Web 2.0 v marketingové propagaci | Theses on a related topic

120.
Prouza, Michal
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Bachelor's thesis defence: Marketingová komunikace prostřednictvím Webu 2.0 | Theses on a related topic

121.
Přibylová, Petra
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Teacher Training of Specialized Subjects for Secondary Schools
Master's thesis defence: Vliv reklamy na stravování žáků středních škol | Theses on a related topic

122.
Přikrylová, Hana
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Behaviorální marketing na internetu | Theses on a related topic

123.
Ptáček, Michal
Faculty: Faculty of Law
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana dobré pověsti a názvu právnických osob a právo proti nekalé soutěži

124.
Pýchová, Dominika
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Jednotný vizuální styl - Zemědělské družstvo Velký Beranov | Theses on a related topic

125.
Rajnochová, Tereza
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, Spanish Language and Literature
Bachelor's thesis defence: Interetextuality in Guinness Advertising | Theses on a related topic

126.
Randáková, Markéta
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Product placement a jeho využití ve scénickém umění | Theses on a related topic

127.
Ročňák, Jakub
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Media Studies)
Bachelor's thesis defence: Mediální konstrukce produktu: pivo jako socio-kulturní fenomén v televizní reklamě | Theses on a related topic

128.
Růčková, Alžběta
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Kýč jako téma mediální výchovy | Theses on a related topic

129.
Rudnicka, Kateřina
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Werbung im Fremdsprachenunterricht | Theses on a related topic

130.
Ryšán, Ondřej
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Dotěrné obtěžování v nové právní úpravě | Theses on a related topic

131.
Saganová, Natália
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Komunikačná stratégia Divadla Husa na provázku | Theses on a related topic
Master's thesis defence: Semiotická analýza vybraných plagátov Divadla Husa na provázku | Theses on a related topic

132.
Selka, Miroslav
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Tabáková reklama v současné právní úpravě | Theses on a related topic

133.
Seman, Šimon
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamání spotřebitelů prostřednictvím značek kvality | Theses on a related topic

134.
Schedlingová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

135.
Schejbalová, Elena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Pestrý týden 1926-1927, literární a výtvarná tematika, proměny životního stylu | Theses on a related topic

136.
Simandlová, Šárka
Faculty: Faculty of Education
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Czech Language and Literature for Education / Civics and Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Porozumění mediálním sdělením u žáků na 2. stupni ZŠ | Theses on a related topic

137.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

138.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

139.
Skočovský, David
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing Tipsport extraligy ledního hokeje | Theses on a related topic

140.
Slováková, Tereza
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Humor and Its Role in American TV Commercials | Theses on a related topic

141.
Srovnalíková, Lucie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Zeitschrift "Stern" | Theses on a related topic

142.
Staněk, Aleš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Organizace sportovní akce - MS U18 v ledním hokeji | Theses on a related topic

143.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

144.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

145.
Svačina, Karel
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Věda a expertíza v reklamě: kvalitativní analýza | Theses on a related topic

146.
Svetlík, Martin
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace v nových médiích | Theses on a related topic

147.
Svoboda, Tomáš
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Reakce spotřebitele na srovnávací reklamu | Theses on a related topic

148.
Šabľová, Barbora
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: German Language and Literature / German language and literature
Bachelor's thesis defence: Sprache der Stellenanzeigen im Wandel. Entwicklung der sprachlichen Form von gewerblichen Stellenanzeigen für Mechatroniker und Mechaniker zwischen 2011 und 2021. | Theses on a related topic

149.
Šebelová, Rebeka
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Využití subliminálního signálu v nových médiích a hudbě | Theses on a related topic

150.
Šefčíková, Katarína
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Strategies in Health-Related Advertisements | Theses on a related topic