Theses on a related topic (having the same keywords):

osobni prodej, guerillovy marketing, sales promotion, personal selling, direct marketing, guerilla marketing, reklama, primy marketing, viralni marketing, komunikacni mix, internet, public relations, communication mix, advertising, viral marketing, podpora prodeje

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Smyslový marketing | Theses on a related topic Display description

102.
Hvězdová, Renata
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Special Education
Master's thesis defence: Seznamovací inzeráty na internetu - sociolingvistická analýza a analýza dískurzu | Theses on a related topic

103.
Hynková, Beáta
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Politici a jiné veřejné autority v reklamě | Theses on a related topic

104.
Chudobová, Simona
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Komunikační strategie Městské knihovny Antonína Marka Turnov | Theses on a related topic

105.
Ivanov, Petr
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Přběhy hradu Špilberku | Theses on a related topic
Bachelor's thesis defence: Webová prezentace - analýza www stránek vybraných muzeí a galerií Jihomoravského kraje | Theses on a related topic

106.
Janíčková, Barbora
Faculty: Faculty of Education
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Mathematics
Master's thesis defence: The Language of Advertising

107.
Janků, Pavel
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a nekalá soutěž | Theses on a related topic

108.
Janoušková, Lucie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Sociální reklama - úvod do problematiky jednoho z komunikačních nástrojů informování o celospolečenských problémech | Theses on a related topic

109.
Jašková, Bibiana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Portrayal of Native Americans in Selected Advertisements | Theses on a related topic

110.
Javorská, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Návrh komunikační strategie pro kulturní centrum Stadion | Theses on a related topic

111.
Ječmínková, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni ZŠ (se zaměřením na 1. období vzdělávání) | Theses on a related topic

112.
Jestřábová, Klára
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Sociology / Sociology
Master's thesis defence: Marketingové důsledky stárnutí populace: Senior jako zákazník a spotřebitel | Theses on a related topic

113.
Josefus, Ondřej
Faculty: Faculty of Sports Studies
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Referee in Team Sports
Bachelor's thesis defence: Marketingová strategie basketbalového klubu BK Armex Děčín | Theses on a related topic

114.
Juráková, Ivana
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové komunikace podniku, působícího na B2B trhu | Theses on a related topic

115.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Hudba v televizních reklamách a její možné působení na diváka | Theses on a related topic

116.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Lower Secondary School Teacher Training in Civics, Secondary School Teacher Training in Music
Master's thesis defence: Analýza hudby v rádiových reklamách a její možné působení na posluchače | Theses on a related topic

117.
Kamarýtová, Dominika
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Angažmá politiků v reklamě | Theses on a related topic

118.
Kameník, Radim
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science, Sociology
Bachelor's thesis defence: Recepce reklamních sdělení a efekt třetí osoby | Theses on a related topic

119.
Katrušáková, Iva
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Vizuální vnímání světa: Úloha reklamy v uměleckém procesu | Theses on a related topic

120.
Kinc Witkovská, Jana
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Mathematics
Bachelor's thesis defence: Masová média | Theses on a related topic

121.
Kislerová, Michala
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Manuál pro tvorbu právně nezávadné reklamy zaměřené na děti | Theses on a related topic

122.
Klímová, Veronika
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Aplikace jako marketingový a prodejní nástroj | Theses on a related topic

123.
Kohlová, Ivana
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingový výzkum - zaměření na jazykové školy | Theses on a related topic

124.
Kolařík, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Economics and Administration
Master's thesis defence: Marketing vědy a jeho specifika | Theses on a related topic

125.
Kolářová, Alena
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics
Bachelor's thesis defence: Komunikace ESF s partnerskými středními školami | Theses on a related topic

126.
Koňařová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie | Theses on a related topic

127.
Konečná, Alena
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Ebonics in White Discourse | Theses on a related topic

128.
Konopáčová, Beáta
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza funkcí reprodukovaného zvuku v nákupních centrech – případová studie Rádia Penny Live | Theses on a related topic
Bachelor's thesis defence: Analýza funkcí reprodukovaného zvuku v nákupních centrech – případová studie Rádia Penny Live | Theses on a related topic

129.
Kordiovská, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

130.
Kotíková, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

131.
Koutný, Martin
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Efektivita reklamní kampaně | Theses on a related topic

132.
Kovářová, Michaela
Faculty: Faculty of Law
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Administrative Law / Land Registry Administration
Bachelor's thesis defence: Právní úprava vizuálního smogu | Theses on a related topic

133.
Kožoušková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Komunikační mix firmy vstupující na zahraniční trh | Theses on a related topic

134.
Kroupová, Leona
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Media Studies), Sociology
Bachelor's thesis defence: Genderové stereotypy v reklamě a jejich regulace dle českého práva | Theses on a related topic

135.
Křížová, Beatrix
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Vizuální identita kulturní instituce | Theses on a related topic

136.
Kubák, Radek
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Umělecké dílo v reklamě | Theses on a related topic

137.
Kusáková, Veronika
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Arts Education, Gallery Education and Arts Facilitation
Master's thesis defence: Podívej se na to jinak... Cesta ke zprostředkování architektury prostřednictvím aktivní knížky | Theses on a related topic

138.
Kvizdová, Kristýna
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Coca-Cola Advertising: Discourse Analysis | Theses on a related topic

139.
Lahodná, Lucie
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / Croatian Language and Literature
Master's thesis defence: Problematika překladu reklamních textů na příkladu češtiny a chorvatštiny | Theses on a related topic

140.
Lakotová, Barbara
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Mediální reprezentace češství v diskursu televizních reklam propagujících značku Pilsner Urquell (2002 - 2010) | Theses on a related topic

141.
Lazor, Michal
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza nástrojů podpory prodeje v konkrétním podniku | Theses on a related topic

142.
Lenková, Katarína
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / Museology
Master's thesis defence: Prečo Slováci nechodia do múzea? - Problematika propagácie na Slovensku | Theses on a related topic

143.
Lobová, Denisa
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační strategie pro podnik vstupující na trh | Theses on a related topic

144.
Loudová, Romana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel in den Werbetexten | Theses on a related topic

145.
Mabbettová, Anna
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Printed Chocolate Advertising: Discourse Analysis | Theses on a related topic

146.
Mahdalová, Yvonne
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně pro vybraný podnik | Theses on a related topic

147.
Mach, Štěpán
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky virálního videa | Theses on a related topic

148.
Malášek, Vladimír
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

149.
Málek, Petr
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Media Studies)
Bachelor's thesis defence: Environmentální témata a informační služby veřejnosti na chráněném území západních Krkonoš | Theses on a related topic

150.
Maryška, Martin
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: Aesthetics and Culture Studies / Aesthetics and Culture Studies
Doctoral thesis defence: Dramaturgie divadelního plakátu: K estetice a poetice grafického designu v divadlech | Theses on a related topic