Theses on a related topic (having the same keywords):

osobni prodej, guerillovy marketing, sales promotion, personal selling, direct marketing, guerilla marketing, reklama, primy marketing, viralni marketing, komunikacni mix, internet, public relations, communication mix, advertising, viral marketing, podpora prodeje

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Mařáková, Gabriela
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza image konkrétního družstva | Theses on a related topic Display description

152.
Matějková, Zdeňka
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Dar a reklama z pohledu daně z příjmů | Theses on a related topic

153.
Matúšů, Dagmar
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v judikatuře vybraných evropských soudů | Theses on a related topic

154.
Maxová, Veronika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nekalá soutěž v právu Evropských společenství a v rozhodovací praxi Evropského soudního dvora | Theses on a related topic

155.
Meduna, Daniel
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

156.
Medveď, Peter
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza vztahu mezi centrálou a pobočkou nadnárodní společnosti | Theses on a related topic

157.
Mezerová, Anežka
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats | Theses on a related topic

158.
Mičánová, Marta
Faculty: Faculty of Medicine
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Média a jejich vliv na postoje lidí ke zdraví v laické populaci | Theses on a related topic

159.
Mičková, Gabriela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Komunikační mix společnosti UNIFER alfa a.s. z hlediska využívání nových médií | Theses on a related topic

160.
Michalíková, Michaela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Grafik a fotograf Antonín Pánek | Theses on a related topic

161.
Michalková, Iva maiden name: Pospěchová
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza direct marketingové kampaně | Theses on a related topic

162.
Mikutová, Michaela
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Systematická review asociace mezi vystavením reklamě a rozvojem materialismu u dětí | Theses on a related topic

163.
Minářová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Nákupní chování | Theses on a related topic

164.
Můčková, Alžběta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance and Law
Bachelor's thesis defence: Tabákový akcíz | Theses on a related topic

165.
Mužík, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketingová strategie startupového projektu GENERO slides | Theses on a related topic

166.
Nasvetrová, Marie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Krása a ošklivost v reklamě | Theses on a related topic

167.
Navrátilová, Kristýna
Faculty: Faculty of Sports Studies
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Sports Management
Bachelor's thesis defence: Návrh marketingové kampaně Basket Brno 2021/2022 | Theses on a related topic
Bachelor's thesis defence: Analýza marketingové kampaně klubu Basket Brno v sezóně 2021/2022 | Theses on a related topic

168.
Nejedlý, Ondřej
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama | Theses on a related topic

169.
Němcová, Eva
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nové formy reklamy a právo | Theses on a related topic

170.
Nesrstová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba marketingové komunikace ve zdravotnickém zařízení | Theses on a related topic

171.
Nevídalová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Marketingová komunikace vybraného podniku | Theses on a related topic

172.
Nohejlová, Eva
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

173.
Nováková, Tereza
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Behaviorální ekonomie a její vliv (jako inspirace a korektiv) na soukromoprávní úpravy | Theses on a related topic

174.
Novotná, Pavla
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv médií na žáky druhého stupně základní školy | Theses on a related topic

175.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Phraseologismen in der Werbesprache. Vorkommen und Funktion der Phraseme in der Bierwerbung | Theses on a related topic

176.
Ondrejová, Ivana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu textů | Theses on a related topic

177.
Opavský, Lukáš
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day | Theses on a related topic

178.
Oprchalová, Linda
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie vybraného podniku | Theses on a related topic

179.
Otáhalová, Simona
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Aktuální trendy event marketingu v ČR | Theses on a related topic

180.
Paďourová, Veronika
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza sponzorských aktivit vybraného podniku | Theses on a related topic

181.
Patíková, Petra
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Analýza využití marketingových metod při řízení vybraného města | Theses on a related topic

182.
Patloka, Jáchym
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic

183.
Patočková, Veronika maiden name: Vybíhalová
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Linguistische Untersuchung von Werbeheadlines in ausgewählten deutschen Zeitschriften für Frauen und für Männer | Theses on a related topic

184.
Pawlik, Jan
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Guerilla marketing a jeho právní regulace | Theses on a related topic

185.
Pejková, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Sponzoring v akademických knihovnách | Theses on a related topic

186.
Pelánová, Kateřina
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Recepce reklamy a komerčních stránek uživateli Facebooku | Theses on a related topic

187.
Pelcová, Michaela
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Language in Job Advertising of Multinational Corporations | Theses on a related topic

188.
Pelešková, Hana
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana osobních údajů v médiích | Theses on a related topic

189.
Perniš, Peter
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Vybrané klamlivé obchodné praktiky a ich právna úprava | Theses on a related topic

190.
Pich, Lukáš
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Zur Übersetzung deutscher kreativer Werbetexte ins Tschechische | Theses on a related topic

191.
Pohlová, Irena
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Individualismus a narcismus v mediální komunikaci na příkladu reklamní kampaně firmy Bernard | Theses on a related topic

192.
Poláková, Kateřina
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Propagace a reklama Squash centra Třinec | Theses on a related topic

193.
Pollaková, Andrea
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

194.
Popescu, Dumitru
Faculty: Faculty of Economics and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management (Eng.)
Master's thesis defence: Real features of the online advertising research | Theses on a related topic

195.
Priesnitzová, Lucie
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic
Bachelor's thesis defence: Klamavá reklama | Theses on a related topic

196.
Procházková, Lucie
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Education / Education
Bachelor's thesis defence: Marketing a PR základní školy ve městě a na vesnici | Theses on a related topic

197.
Prokopová, Zuzana
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Analýza marketingových a PR aktivit velkých sportovních klubů v ostravském regionu | Theses on a related topic

198.
Přibylová, Petra
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Teacher Training of Specialized Subjects for Secondary Schools
Master's thesis defence: Vliv reklamy na stravování žáků středních škol | Theses on a related topic

199.
Přikrylová, Eliška
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace pojišťovny Kooperativa | Theses on a related topic

200.
Přikrylová, Hana
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Behaviorální marketing na internetu | Theses on a related topic