Theses on a related topic (having the same keywords):

osobni prodej, guerillovy marketing, sales promotion, personal selling, direct marketing, guerilla marketing, reklama, primy marketing, viralni marketing, komunikacni mix, internet, public relations, communication mix, advertising, viral marketing, podpora prodeje

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Ptáček, Michal
Faculty: Faculty of Law
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana dobré pověsti a názvu právnických osob a právo proti nekalé soutěži

202.
Pýchová, Dominika
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Jednotný vizuální styl - Zemědělské družstvo Velký Beranov | Theses on a related topic

203.
Radil, Ondřej
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Agresivní praktiky v nekalé soutěži | Theses on a related topic

204.
Rajnochová, Tereza
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, Spanish Language and Literature
Bachelor's thesis defence: Interetextuality in Guinness Advertising | Theses on a related topic

205.
Randáková, Markéta
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Product placement a jeho využití ve scénickém umění | Theses on a related topic

206.
Ročňák, Jakub
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Media Studies)
Bachelor's thesis defence: Mediální konstrukce produktu: pivo jako socio-kulturní fenomén v televizní reklamě | Theses on a related topic

207.
Růčková, Alžběta
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Kýč jako téma mediální výchovy | Theses on a related topic

208.
Rudnicka, Kateřina
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Werbung im Fremdsprachenunterricht | Theses on a related topic

209.
Ryšán, Ondřej
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Dotěrné obtěžování v nové právní úpravě | Theses on a related topic

210.
Řezníčková, Alena
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: English advertising slogans and their equivalents in Czech advertisements | Theses on a related topic

211.
Saganová, Natália
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Komunikačná stratégia Divadla Husa na provázku | Theses on a related topic
Master's thesis defence: Semiotická analýza vybraných plagátov Divadla Husa na provázku | Theses on a related topic

212.
Selka, Miroslav
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Tabáková reklama v současné právní úpravě | Theses on a related topic

213.
Seman, Šimon
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamání spotřebitelů prostřednictvím značek kvality | Theses on a related topic

214.
Schedlingová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

215.
Schejbalová, Elena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Pestrý týden 1926-1927, literární a výtvarná tematika, proměny životního stylu | Theses on a related topic

216.
Sikorová, Romana
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

217.
Simandlová, Šárka
Faculty: Faculty of Education
Year: 2024, studies under way
Programme/field: Czech Language and Literature for Education / Civics and Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Porozumění mediálním sdělením u žáků na 2. stupni ZŠ | Theses on a related topic

218.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

219.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

220.
Skočovský, David
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing Tipsport extraligy ledního hokeje | Theses on a related topic

221.
Slivka, Alexander
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh internetové komunikační kampaně | Theses on a related topic

222.
Slováková, Tereza
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Humor and Its Role in American TV Commercials | Theses on a related topic

223.
Snášelová, Tereza
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

224.
Sojková, Monika
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance
Bachelor's thesis defence: Vliv marketingových nákladů na daňový základ podniku a jeho optimalizace | Theses on a related topic

225.
Srovnalíková, Lucie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Zeitschrift "Stern" | Theses on a related topic

226.
Stadlerová, Lucie maiden name: Mlýnková
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Propagace Hudebního oddělení Knihovny Jiřího Mahena v Brně metodou storytelling | Theses on a related topic

227.
Staněk, Aleš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Organizace sportovní akce - MS U18 v ledním hokeji | Theses on a related topic

228.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

229.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

230.
Svačina, Karel
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Věda a expertíza v reklamě: kvalitativní analýza | Theses on a related topic

231.
Svetlík, Martin
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace v nových médiích | Theses on a related topic

232.
Svoboda, Tomáš
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Reakce spotřebitele na srovnávací reklamu | Theses on a related topic

233.
Sýkorová, Hana
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in French Language
Master's thesis defence: Les médias comme moyen d apprendre | Theses on a related topic

234.
Sylla, Christine
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Umenie nových médií vo Francúzsku z hľadiska stratégie online prezentácie a propagácie | Theses on a related topic

235.
Šabľová, Barbora
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: German Language and Literature / German language and literature
Bachelor's thesis defence: Sprache der Stellenanzeigen im Wandel. Entwicklung der sprachlichen Form von gewerblichen Stellenanzeigen für Mechatroniker und Mechaniker zwischen 2011 und 2021. | Theses on a related topic

236.
Šebelová, Rebeka
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Využití subliminálního signálu v nových médiích a hudbě | Theses on a related topic

237.
Šefčíková, Katarína
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Strategies in Health-Related Advertisements | Theses on a related topic

238.
Šerlovský, Václav
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Právní úprava umístění produktů ve filmové a seriálové tvorbě | Theses on a related topic
Bachelor's thesis defence: Právní úprava umístění produktů ve filmové a seriálové tvorbě | Theses on a related topic

239.
Šidák, Matěj
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Marketing NHL | Theses on a related topic

240.
Šindelářová, Lucie
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Sociology / Social Anthropology, Sociology
Bachelor's thesis defence: Reprezentace genderovaného dětství v reklamě | Theses on a related topic
Bachelor's thesis defence: Reprezentace genderovaného dětství v reklamě | Theses on a related topic

241.
Špiller, Jakub
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Philology / Czech Language and Literature
Bachelor's thesis defence: Prostředky persvaze v předvolebních kampaních | Theses on a related topic

242.
Šreflová, Sally Sanad
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Law / Law
Master's thesis defence: Právní úprava marketingových nástrojů bankovních institucí | Theses on a related topic

243.
Štrof, Michal
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Aktuální tendence v české judikatuře a literatuře z práva proti nekalé soutěži | Theses on a related topic

244.
Šuhájková, Kateřina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / French Language and Literature
Bachelor's thesis defence: Mots empruntés à l’anglais dans les textes de la publicité | Theses on a related topic

245.
Šusteková, Silvia
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Recursos lingüísticos de persuasión en la publicidad | Theses on a related topic

246.
Šustrová, Michaela
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní úprava reklamy na tabákové výrobky | Theses on a related topic

247.
Šustrová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

248.
Teuvažukova, Saida
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Russkaja internet-reklama i PR v sfere turizma | Theses on a related topic

249.
Tomášková, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketing v tržním výklenku | Theses on a related topic

250.
Tomečková, Radka
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba nízkonákladové komunikační kampaně | Theses on a related topic