Theses on a related topic (having the same keywords):
marketingovy audit, marketing, financni analyza, marketing audit, financial analysisKeywords ordered alphabetically | Keywords ordered by occurrence rate
1551.
Vymazal, Ondřej
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza konkurenceschopnosti podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza konkurenceschopnosti podniku | Theses on a related topic
1552.
Vyšňovský, Filip
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance
Bachelor's thesis defence: Finanční analýza vybraného podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance
Bachelor's thesis defence: Finanční analýza vybraného podniku | Theses on a related topic
1553.
Wachtel, Jakub
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Finanční analýza podnikových sítí | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Finanční analýza podnikových sítí | Theses on a related topic
1554.
Winkler, Radoslav
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
1555.
Wodecki, Lukáš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Založení sportovního centra | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Založení sportovního centra | Theses on a related topic
1556.
Záhora, Zdeněk
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing digitálních her | Theses on a related topic
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing digitálních her | Theses on a related topic
1557.
Zahradníčková, Jana
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Uplatnění komunikačního mixu při ovlivňování spotřebitele | Theses on a related topic
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Uplatnění komunikačního mixu při ovlivňování spotřebitele | Theses on a related topic
1558.
Zachař, Nikola
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic
1559.
Zajacová, Miriama maiden name: Hudecová
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza vybraných podnikových faktorů | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza vybraných podnikových faktorů | Theses on a related topic
1560.
Zajícová, Romana
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Influencer jako novodobý podnikatel | Theses on a related topic
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Influencer jako novodobý podnikatel | Theses on a related topic
1561.
Zajíček, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Podnikatelský plán a zakládání malého a středního podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Podnikatelský plán a zakládání malého a středního podniku | Theses on a related topic
1562.
Zaoral, Peter
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Formulácia marketingovej stratégie pre startup | Theses on a related topic
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Formulácia marketingovej stratégie pre startup | Theses on a related topic
1563.
Zaoralová, Magda
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing - analysis of a practical example | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing - analysis of a practical example | Theses on a related topic
1564.
Zapletal, David
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic
1565.
Zapoměl, Michal
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Finance and Accounting / Finance
Master's thesis defence: Tržní ocenění obchodní korporace AGRA Brtnice, a.s. | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Finance and Accounting / Finance
Master's thesis defence: Tržní ocenění obchodní korporace AGRA Brtnice, a.s. | Theses on a related topic
1566.
Závora, Adam
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Finance / Finance
Bachelor's thesis defence: Hodnocení výkonnosti podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Finance / Finance
Bachelor's thesis defence: Hodnocení výkonnosti podniku | Theses on a related topic
1567.
Zbaratska, Anastasiya
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Hashtag jako nástroj marketingu pro e-commerce | Theses on a related topic
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Hashtag jako nástroj marketingu pro e-commerce | Theses on a related topic
1568.
Zbranek, Richard
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
1569.
Zdráhal, Libor
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Hodnocení ekonomické výkonnosti podniku prostřednictvím moderních metod finanční analýzy | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Hodnocení ekonomické výkonnosti podniku prostřednictvím moderních metod finanční analýzy | Theses on a related topic
1570.
Zedková, Elena
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Online reklama kosmetických značek na sociálních sítích v době zdravotní a válečné krize | Theses on a related topic
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Online reklama kosmetických značek na sociálních sítích v době zdravotní a válečné krize | Theses on a related topic
1571.
Zeliska, Matej
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic
1572.
Zeman, Tomáš
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Law / Law
Master's thesis defence: Právní a ekonomické aspekty financování poskytovatele zdravotních služeb v ČR | Theses on a related topic
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Law / Law
Master's thesis defence: Právní a ekonomické aspekty financování poskytovatele zdravotních služeb v ČR | Theses on a related topic
1573.
Zemánková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic
1574.
Zháňal, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Studie proveditelnosti | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Studie proveditelnosti | Theses on a related topic
1575.
Zimková, Andrea
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic
1576.
Zlámalík, Petr
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku
1577.
Zlámalová, Věra
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Financial Management
Master's thesis defence: Srovnávací studie bankrotních/bonitních modelů | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Financial Management
Master's thesis defence: Srovnávací studie bankrotních/bonitních modelů | Theses on a related topic
1578.
Zollerová, Patrícia
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Finance and Accounting / Finance
Master's thesis defence: Implementace konceptu EVA ve vybrané společnosti | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Finance and Accounting / Finance
Master's thesis defence: Implementace konceptu EVA ve vybrané společnosti | Theses on a related topic
1579.
Zoubek, Ondřej
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic
1580.
Zwinger, Matěj
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Strategická analýza vybraného podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Strategická analýza vybraného podniku | Theses on a related topic
1581.
Žajdlíková, Kateřina
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic
1582.
Žák, Filip
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace marketingu FK Blansko v amatérské a profesionální soutěži | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace marketingu FK Blansko v amatérské a profesionální soutěži | Theses on a related topic
1583.
Žák, Jan
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Analýza marketingu a propagace vybrané sportovní akce | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Analýza marketingu a propagace vybrané sportovní akce | Theses on a related topic
1584.
Žák, Vojtěch
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic
1585.
Žákovská, Markéta
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Influencer marketing a jeho potenciál při propagaci kulturních akcí | Theses on a related topic
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Influencer marketing a jeho potenciál při propagaci kulturních akcí | Theses on a related topic
1586.
Žaludová, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Event marketing pro komunitní knihovny | Theses on a related topic
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Event marketing pro komunitní knihovny | Theses on a related topic
1587.
Ždánská, Blanka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce
1588.
Žídková, Alena
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Finance and Accounting / Finance
Master's thesis defence: Hodnocení a řízení efektivnosti podniku XYZ s využitím metodického aparátu finanční analýzy | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Finance and Accounting / Finance
Master's thesis defence: Hodnocení a řízení efektivnosti podniku XYZ s využitím metodického aparátu finanční analýzy | Theses on a related topic
1589.
Žídková Jachnická, Šárka maiden name: Jachnická
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic
1590.
Žigová, Veronika
Faculty: Faculty of Economics and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Finanční analýza podniku | Theses on a related topic
Bachelor's thesis defence: Finanční analýza podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Finanční analýza podniku | Theses on a related topic
Bachelor's thesis defence: Finanční analýza podniku | Theses on a related topic
1591.
Žirovnická, Alexandra maiden name: Zítková
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
1592.
Žižka, Petr
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Finance / Finance
Bachelor's thesis defence: Finanční analýza vybraného podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Finance / Finance
Bachelor's thesis defence: Finanční analýza vybraného podniku | Theses on a related topic
1593.
Žížková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic
1594.
Žoček, Martin
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic