Theses on a related topic (having the same keywords):
positioning znacky, identita znacky, brand layers, nakupni chovani zakazniku, hodnota znacky, hodnoceni kvality, brand equity, vrstvy znacky, quality evaluation., customer purchase behavior, brand positioning, brand identityKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Šmídová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza budování značky | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza budování značky | Theses on a related topic
2.
Šuráňová, Jana
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza strategie budování značky | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza strategie budování značky | Theses on a related topic
3.
Švábová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza strategie budování firemní značky | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza strategie budování firemní značky | Theses on a related topic
4.
Vravko, Matej
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza budování značky vybraného podniku | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza budování značky vybraného podniku | Theses on a related topic
5.
Balážiová, Paula
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: French Language and Literature / French Language and Literature
Bachelor's thesis defence: Au-delà de la beauté : la découverte des stratégies linguistiques dans le slogan et annonces publicitaires de L’Oréal Paris | Theses on a related topic
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: French Language and Literature / French Language and Literature
Bachelor's thesis defence: Au-delà de la beauté : la découverte des stratégies linguistiques dans le slogan et annonces publicitaires de L’Oréal Paris | Theses on a related topic
6.
Bečičková, Lenka
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Využití umělé inteligence při tvorbě vizuální identity značky v marketingu | Theses on a related topic
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Využití umělé inteligence při tvorbě vizuální identity značky v marketingu | Theses on a related topic
7.
Bělašková, Monika
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Síla značky v hodnocení politiky | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Síla značky v hodnocení politiky | Theses on a related topic
8.
Benediktová, Barbora
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Řízení značky českými podniky | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Řízení značky českými podniky | Theses on a related topic
9.
Beranová, Kateřina
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Analýza značky Starostů a nezávislých | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Analýza značky Starostů a nezávislých | Theses on a related topic
10.
Čermáková, Karolína
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Psychology, Social Policy and Social Work
Bachelor's thesis defence: Působení značky na kognitivní a emocionální složky osobnosti spotřebitele | Theses on a related topic
Bachelor's thesis defence: Vliv sebepojetí jedince na preferenci značky | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Psychology, Social Policy and Social Work
Bachelor's thesis defence: Působení značky na kognitivní a emocionální složky osobnosti spotřebitele | Theses on a related topic
Bachelor's thesis defence: Vliv sebepojetí jedince na preferenci značky | Theses on a related topic
11.
Fojtíková, Veronika
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingový mix vybrané výrobní firmy | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingový mix vybrané výrobní firmy | Theses on a related topic
12.
Havlík, Lukáš
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Identita a image značky Strany zelených pohledem jejího vedení, její členské základny a veřejnosti | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Identita a image značky Strany zelených pohledem jejího vedení, její členské základny a veřejnosti | Theses on a related topic
13.
Chytil, Jakub
Faculty: Faculty of Sports Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Vliv účasti sportovních celebrit na image a budování značky sportovní akce | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Vliv účasti sportovních celebrit na image a budování značky sportovní akce | Theses on a related topic
14.
Pazourek, Lukáš
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science
Bachelor's thesis defence: Politický Brand. Analýza mentálních map vnímání značky "Evropská unie" prvovoliči | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Political Science / Political Science
Bachelor's thesis defence: Politický Brand. Analýza mentálních map vnímání značky "Evropská unie" prvovoliči | Theses on a related topic
15.
Pazourek, Lukáš
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Mentální mapování značek českých politických stran | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Mentální mapování značek českých politických stran | Theses on a related topic
16.
Šimon, Jiří
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Politický brand a jeho vnímání ve skupině prvovoličů | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Politický brand a jeho vnímání ve skupině prvovoličů | Theses on a related topic
17.
Šollar, Dominik
Faculty: Faculty of Sports Studies
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Sports Management
Bachelor's thesis defence: Event marketing značky Red Bull | Theses on a related topic
Bachelor's thesis defence: Event marketing značky Red Bull | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Sports Management
Bachelor's thesis defence: Event marketing značky Red Bull | Theses on a related topic
Bachelor's thesis defence: Event marketing značky Red Bull | Theses on a related topic
18.
Čermáková, Karolína
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Psychology, Social Policy and Social Work
Bachelor's thesis defence: Působení značky na kognitivní a emocionální složky osobnosti spotřebitele | Theses on a related topic
Bachelor's thesis defence: Vliv sebepojetí jedince na preferenci značky | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Psychology, Social Policy and Social Work
Bachelor's thesis defence: Působení značky na kognitivní a emocionální složky osobnosti spotřebitele | Theses on a related topic
Bachelor's thesis defence: Vliv sebepojetí jedince na preferenci značky | Theses on a related topic
19.
Černá, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Brand aktivismus a generace Z | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Brand aktivismus a generace Z | Theses on a related topic
20.
Fialová, Kristýna
Faculty: Faculty of Social Studies
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Social Work / Social Work
Bachelor's thesis defence: Hodnocení kvality vybrané služby postpenitenciární péče z pohledu osob po výkonu trestu odnětí svobody | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Social Work / Social Work
Bachelor's thesis defence: Hodnocení kvality vybrané služby postpenitenciární péče z pohledu osob po výkonu trestu odnětí svobody | Theses on a related topic
21.
Gerych, Eva
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Souvislost mezi brandem a fundraisingem galerií | Theses on a related topic
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Souvislost mezi brandem a fundraisingem galerií | Theses on a related topic
22.
Horňák, Michal
Faculty: Faculty of Economics and Administration
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economic Policy and Administration / Public Economics, Public Economics and Administration
Bachelor's thesis defence: Kvalita veřejných služeb | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economic Policy and Administration / Public Economics, Public Economics and Administration
Bachelor's thesis defence: Kvalita veřejných služeb | Theses on a related topic
23.
Kabeláčová, Petra
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Rozpoznání prvků značky a programových východisek českých politických stran | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Rozpoznání prvků značky a programových východisek českých politických stran | Theses on a related topic
24.
Kameníček, Václav
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza umísťování konkrétního produktu na trh | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza umísťování konkrétního produktu na trh | Theses on a related topic
25.
Karlík, Jakub
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Za sklem | Theses on a related topic
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Za sklem | Theses on a related topic
26.
Kelnar, Jiří
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Kandidáti na prezidenta ČR jako politické značky | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Kandidáti na prezidenta ČR jako politické značky | Theses on a related topic
27.
Knotková, Simona
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Special Education / Special Education for Teachers
Master's thesis defence: Zhodnocení výsledků aplikace auditů České asociace streetwork v nízkoprahových zařízeních pro děti a mládež | Theses on a related topic
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Special Education / Special Education for Teachers
Master's thesis defence: Zhodnocení výsledků aplikace auditů České asociace streetwork v nízkoprahových zařízeních pro děti a mládež | Theses on a related topic
28.
Kučerová, Petra
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics and Administration (combination/specialization: Public Economy and Administration_T)
Bachelor's thesis defence: Kvalita vybraných veřejných služeb - zdravotnictví | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics and Administration (combination/specialization: Public Economy and Administration_T)
Bachelor's thesis defence: Kvalita vybraných veřejných služeb - zdravotnictví | Theses on a related topic
29.
Kuťák, David
Faculty: Faculty of Informatics
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Hodnocení kvality bezztrátových kompresních algoritmů | Theses on a related topic
Faculty: Faculty of Informatics
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Hodnocení kvality bezztrátových kompresních algoritmů | Theses on a related topic
30.
Kyselová, Karolína
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Analýza image politické značky - případová studie ANO 2011 | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Analýza image politické značky - případová studie ANO 2011 | Theses on a related topic
31.
Maroši, Michal
Faculty: Faculty of Sports Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Physical Education and Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Využití marketingového výzkumu k propagaci sportovního klubu BK Basketbal Brno, s. r. o. | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Physical Education and Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Využití marketingového výzkumu k propagaci sportovního klubu BK Basketbal Brno, s. r. o. | Theses on a related topic
32.
Michálková, Klára
Faculty: Faculty of Medicine
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Intensive Care / Intensive Care
Master's thesis defence: Systematické review a hodnocení kvality klinických doporučených postupů pro perioperační péči | Theses on a related topic
Faculty: Faculty of Medicine
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Intensive Care / Intensive Care
Master's thesis defence: Systematické review a hodnocení kvality klinických doporučených postupů pro perioperační péči | Theses on a related topic
33.
Palas, Jan
Faculty: Faculty of Informatics
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Hodnocení kvality vyhledávačů v rámci státní správy | Theses on a related topic
Faculty: Faculty of Informatics
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Hodnocení kvality vyhledávačů v rámci státní správy | Theses on a related topic
34.
Paneš, Vladimír
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Síla značky vybraného sportovního týmu | Theses on a related topic
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Síla značky vybraného sportovního týmu | Theses on a related topic
35.
Petrželka, David
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Sociology / Public Policy and Human Resources, Sociology
Bachelor's thesis defence: Hodnocení kvality sociálních služeb pro seniory na Pelhřimovsku z pohledu uživatelů | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Sociology / Public Policy and Human Resources, Sociology
Bachelor's thesis defence: Hodnocení kvality sociálních služeb pro seniory na Pelhřimovsku z pohledu uživatelů | Theses on a related topic
36.
Smrčka, Tadeáš
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Public Economics and Administration / Public Economics and Administration
Bachelor's thesis defence: Organizace poskytující sociální služby – hodnocení úrovně poskytování | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Public Economics and Administration / Public Economics and Administration
Bachelor's thesis defence: Organizace poskytující sociální služby – hodnocení úrovně poskytování | Theses on a related topic
37.
Sorokina, Polina
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: The utilization of social media for building personal brands of artists in the Czech and Slovak contexts. Several case studies focusing on the period from 2014 to 2024 | Theses on a related topic
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: The utilization of social media for building personal brands of artists in the Czech and Slovak contexts. Several case studies focusing on the period from 2014 to 2024 | Theses on a related topic
38.
Strelbytska, Yelyzaveta
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Sharing economy: the effect of brand equity on purchasing intentions of young consumers | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Sharing economy: the effect of brand equity on purchasing intentions of young consumers | Theses on a related topic
39.
Sukenik, Michal
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Vývoj značky podniku jako jeho konkurenční výhoda | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Vývoj značky podniku jako jeho konkurenční výhoda | Theses on a related topic
40.
Šmidová, Libuše
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics and Administration (combination/specialization: Public Economy and Administration)
Bachelor's thesis defence: Možnosti hodnocení kvality veřejných služeb | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics and Administration (combination/specialization: Public Economy and Administration)
Bachelor's thesis defence: Možnosti hodnocení kvality veřejných služeb | Theses on a related topic
41.
Trávníček, Rostislav
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: PhDr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Social Studies Basics
Advanced Master's thesis defence: Řízení značky ve finanční instituci | Theses on a related topic
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: PhDr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Social Studies Basics
Advanced Master's thesis defence: Řízení značky ve finanční instituci | Theses on a related topic
42.
Vaňková, Gabriela
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Rebranding KDU-ČSL: stranická reflexe | Theses on a related topic
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Political Science
Master's thesis defence: Rebranding KDU-ČSL: stranická reflexe | Theses on a related topic
43.
Zahradníková, Veronika
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Economics
Master's thesis defence: Procesy vedoucí ke zkvalitnění výuky na vysokých školách | Theses on a related topic
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Economics
Master's thesis defence: Procesy vedoucí ke zkvalitnění výuky na vysokých školách | Theses on a related topic