Theses on a related topic (having the same keywords):

persuasive strategies, level of formality, emotiveness, advertising, writtenness, persuasion, advertisement, spokenness, facticity

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Sedláková, Jitka
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Vliv rámování ve vztahu k abstraktnosti a konkrétnosti sdělení na subjektivní hodnocení charitativních reklamních formulací | Theses on a related topic Display description

302.
Selka, Miroslav
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Tabáková reklama v současné právní úpravě | Theses on a related topic

303.
Seman, Šimon
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamání spotřebitelů prostřednictvím značek kvality | Theses on a related topic

304.
Schedlingová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

305.
Schejbalová, Elena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Pestrý týden 1926-1927, literární a výtvarná tematika, proměny životního stylu | Theses on a related topic

306.
Schmidtová, Veronika maiden name: Lojdová
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Fast Food Billboard Advertising: Discourse Analysis | Theses on a related topic

307.
Simandlová, Šárka
Faculty: Faculty of Education
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Czech Language and Literature for Education / Civics and Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Porozumění mediálním sdělením u žáků na 2. stupni ZŠ | Theses on a related topic

308.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

309.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

310.
Skalský, Jiří
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Věk jako prediktor způsobu zpracování persuasivního sdělení | Theses on a related topic

311.
Skočovský, David
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing Tipsport extraligy ledního hokeje | Theses on a related topic

312.
Skůpová, Olga
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: "Get paid to" společnosti: problematika zprostředkování placené reklamy | Theses on a related topic

313.
Slámová, Zuzana
Faculty: Faculty of Social Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Environmental Studies / Environmental Studies
Master's thesis defence: Vizuální reprezentace přírody jako součást přesvědčování | Theses on a related topic

314.
Slavíková, Alena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Phraseologismen in Werbetexten | Theses on a related topic

315.
Slováková, Tereza
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Humor and Its Role in American TV Commercials | Theses on a related topic

316.
Sobalvarro, Anemilia
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management (Eng.)
Master's thesis defence: Social Media Marketing | Theses on a related topic

317.
Sojka, Petr
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Persuazivní efekt konceptuální metafory | Theses on a related topic

318.
Staněk, Aleš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Organizace sportovní akce - MS U18 v ledním hokeji | Theses on a related topic

319.
Stavjaníková, Eva
Faculty: Faculty of Education
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School English Language Teacher Training / Lower Secondary School English Language Teacher Training
Master's thesis defence: Metadiscourse in technical documentation | Theses on a related topic

320.
Stejskalová, Kristýna
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Sprachliche Analyse der Werbeslogans von pharmazeutischen Firmen und Vorschläge ihrer Übersetzungen ins Deutsche | Theses on a related topic

321.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

322.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

323.
Strmisková, Monika
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / Romance Languages
Doctoral thesis defence: Lenguaje de convencimiento en la prensa de prestigio española: Estrategias verbales persuasivas en el editorial de los periódicos ABC, EL País y El Mundo | Theses on a related topic

324.
Suk, Rudolf
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Skrytá reklama | Theses on a related topic
Master's thesis defence: Skrytá reklama | Theses on a related topic

325.
Sušňová, Zuzana
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Discourse Analysis of McDonald's Billboards: The Relation between Discourse and Power | Theses on a related topic

326.
Svačina, Karel
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Věda a expertíza v reklamě: kvalitativní analýza | Theses on a related topic

327.
Svetlík, Martin
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace v nových médiích | Theses on a related topic

328.
Svoboda, Tomáš
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Media Studies), Political Science
Bachelor's thesis defence: Persvazivní prostředky (vybraných nástrojů) volební kampaně v České republice v roce 2010 | Theses on a related topic

329.
Svoboda, Tomáš
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Reakce spotřebitele na srovnávací reklamu | Theses on a related topic

330.
Šabľová, Barbora
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: German Language and Literature / German linguistics
Master's thesis defence: Untersuchungen zum Sprachgebrauch in der Geschäftskommunikation. Stichprobe - Webseiten und soziale Medien ausgewählter Bäckereien in Wien | Theses on a related topic

331.
Šalšová, Michaela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Sdružení výtvarných umělců moravských: proměny vizuálního stylu tiskovin | Theses on a related topic

332.
Šebelová, Rebeka
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Využití subliminálního signálu v nových médiích a hudbě | Theses on a related topic

333.
Šebestová, Markéta
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / European Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Etické problémy reklamy ve vztahu k dětem | Theses on a related topic
Bachelor's thesis defence: Studentské TV v rámci konceptu TV 2.0 | Theses on a related topic

334.
Šefčíková, Katarína
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Strategies in Health-Related Advertisements | Theses on a related topic

335.
Šelle, Viktor
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama v současné rozhodovací praxi | Theses on a related topic
Master's thesis defence: Klamavá reklama v současné rozhodovací praxi | Theses on a related topic
Master's thesis defence: Klamavá reklama v současné rozhodovací praxi | Theses on a related topic

336.
Šerlovský, Václav
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Právní úprava umístění produktů ve filmové a seriálové tvorbě | Theses on a related topic
Bachelor's thesis defence: Právní úprava umístění produktů ve filmové a seriálové tvorbě | Theses on a related topic

337.
Šilhavá, Valerie
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Philology / Catalan Language and Literature
Bachelor's thesis defence: Ús de la llengua catalana en la publicitat i la seva variabilitat en funció del grup destinatari | Theses on a related topic

338.
Šimáčková, Michaela
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Psychology / Psychology
Master's thesis defence: Emoční diskomfort vyvolaný persuazivní informací a jeho dopad na behaviorální záměr v ekologickém kontextu | Theses on a related topic

339.
Šimková, Lenka
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Obsahová analýza televizních reklamních komunikátů zaměřených na dětského diváka | Theses on a related topic

340.
Šindelářová, Lucie
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Sociology / Social Anthropology, Sociology
Bachelor's thesis defence: Reprezentace genderovaného dětství v reklamě | Theses on a related topic
Bachelor's thesis defence: Reprezentace genderovaného dětství v reklamě | Theses on a related topic

341.
Škorpíková, Eliška
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Philology / Czech Language and Literature
Bachelor's thesis defence: Prostředky persvaze v předvolebních kampaních | Theses on a related topic

342.
Škrobánek Sebera, Jan maiden name: Sebera
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: The Temple Full of Arms: Metaphors in Churchill's Cold War Rhetoric | Theses on a related topic

343.
Šmídová, Simonetta
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Persuasion in Werbetexten von ŠKODA AUTO. Schwerpunktthema: Elektromobilität. | Theses on a related topic

344.
Špiller, Jakub
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Philology / Czech Language and Literature
Bachelor's thesis defence: Prostředky persvaze v předvolebních kampaních | Theses on a related topic

345.
Šprtová, Klára
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Análisis sociolingüístico de los anuncios publicitarios españoles de la marca Maggi | Theses on a related topic

346.
Šreflová, Sally Sanad
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Law / Law
Master's thesis defence: Právní úprava marketingových nástrojů bankovních institucí | Theses on a related topic

347.
Štefková, Júlia
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Environmental Humanities / Environmental Studies, International Relations
Bachelor's thesis defence: Motivácia k vegánstvu: Aké persuazívne prostriedky sú efektívne v prípade prechodu na vegánsky životný štýl? | Theses on a related topic

348.
Štourač, Jan
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: International Territorial Studies / International Relations and Energy Security
Master's thesis defence: Obohacení programů ke zlepšení energetické efektivity pomocí influenčních technik | Theses on a related topic

349.
Štrimpflová, Lenka maiden name: Rygarová
Faculty: Faculty of Medicine
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Kvalita výživy ve stáří v domácím prostředí a možnost jejího ovlivnění mediální reklamou | Theses on a related topic

350.
Šturmová, Jana
Faculty: Faculty of Social Studies
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Media and Communication Studies / Media Studies and Journalism, Psychology
Bachelor's thesis defence: Jak ovlivňuje mýtus krásy v reklamě dnešní dívky v 7. - 9. ročníku ZŠ | Theses on a related topic