Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Dubovská, Jana
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philology / German Language and Literature
Master's thesis defence: Emotionale Strategien in der Werbesprache. Eine linguistische Textanalyse. | Theses on a related topic Display description

52.
Dvořák, Pavel
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing basketbalového mistrovství světa 2013 v kategorii U19 pořádané v ČR | Theses on a related topic

53.
Dymova, Daria
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Propagace současného umění v době COVIDu - analýza online aktivit Centra současného umění DOX | Theses on a related topic

54.
Fialová, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: The language of advertising: An analysis of a technology company advertisements | Theses on a related topic

55.
Foltýnová, Anna
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Public Policy and Human Resources
Bachelor's thesis defence: Etika reklamy: série publicistických rozhovorů pro Respekt | Theses on a related topic

56.
Frantíková, Jana
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: The Language of Advertisements | Theses on a related topic

57.
Fuxová, Andrea
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikační kampaně podniku | Theses on a related topic

58.
Gimranova, Victoria
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Sexismus v českých a ruských reklamách | Theses on a related topic

59.
Gregerová, Helena
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

60.
Hájková, Adéla maiden name: Demlová
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Konceptualizace mediálně vědního poznání v ilustracích knižních obálek: Na příkladu obálek knihy N. Postmana Amusing Ourselves to Death | Theses on a related topic

61.
Hajný, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikační kampaně podniku | Theses on a related topic

62.
Hajzlerová, Štěpánka
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

63.
Halamíčková, Klára
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

64.
Hanzalová, Jana
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketing v tržním výklenku | Theses on a related topic
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

65.
Hanzelka, Roman
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Předváděcí akce - právní a ekonomické aspekty | Theses on a related topic

66.
Havlásková, Zuzana
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: La modalidad oracional en la publicidad impresa | Theses on a related topic

67.
Helán, Jakub
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

68.
Hlubková, Diana
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic

69.
Holčáková, Barbora
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

70.
Holek, Radovan
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

71.
Holešová, Lenka
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Englische sprachliche Einflüsse in der deutschen Werbung | Theses on a related topic

72.
Holíková, Eva
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace kulturních aktivit MKS Třebíč se zaměřením na studenty (15-26 let) | Theses on a related topic

73.
Horáčková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace reklamy v ČR a v Anglii | Theses on a related topic

74.
Horníková, Eva
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

75.
Houšťová, Jitka
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Teacher Training of Specialized Subjects for Secondary Schools
Master's thesis defence: Školní prodejna v odborném výcviku | Theses on a related topic

76.
Hrazdirová, Julie
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikačního mixu | Theses on a related topic

77.
Hronová, Tereza
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Projevy glokalizace v soudobé televizní reklamě v České republice | Theses on a related topic

78.
Hudec, Martin
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

79.
Huťková, Markéta
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Instagram jako diktátor krásy | Theses on a related topic

80.
Hvězdová, Jana maiden name: Korotvičková
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Reklama a její vliv na dospívající | Theses on a related topic

81.
Chlanová, Iveta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

82.
Izera, Martin
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management (combination/specialization: Management)
Bachelor's thesis defence: Komunikační mix podniku | Theses on a related topic

83.
Janáková, Renáta
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Analýza komunikační kampaně | Theses on a related topic

84.
Janoušková, Johana
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně | Theses on a related topic

85.
Javorská, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Návrh komunikační strategie pro kulturní centrum Stadion | Theses on a related topic

86.
Jelínková, Petra
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zlehčování v judikatuře a praxi | Theses on a related topic

87.
Jonešová, Monika
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Vliv reklamního sdělení na život seniorů | Theses on a related topic

88.
Kačányová, Barbora
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Verwendung der Alliteration in der deutschen Werbung und Presse | Theses on a related topic

89.
Kačenková, Dana
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Projekty ve výtvarné výchově pro 1. stupeň ZŠ | Theses on a related topic

90.
Kaderková, Hana
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Reklama zaměřená na služby v České republice poskytované rusky mluvícím osobám | Theses on a related topic

91.
Kamenský, Michal
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v českém právním řádu a její aktuální projevy | Theses on a related topic

92.
Kašparová, Barbora
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Nástroje digitálního marketingu v diskurzu teorie nových médií | Theses on a related topic

93.
Kladošová, Tereza Rosalie
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Komerční II. | Theses on a related topic

94.
Klaudová, Veronika
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Komunikační strategie vybrané destinace | Theses on a related topic

95.
Klepáčková, Nikola
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza vize a mise | Theses on a related topic

96.
Klingerová, Anna
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace pro zahraniční oddělení univerzity | Theses on a related topic

97.
Klodner, David
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Designing Brand Positioning | Theses on a related topic

98.
Klusáčková, Lucie
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / History
Bachelor's thesis defence: Fenomén automobilismu a ženy za první republiky | Theses on a related topic

99.
Knapová, Ivana
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing- analysis of a practical example | Theses on a related topic

100.
Kočárová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic