Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Kočárová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně pro vybraný podnik | Theses on a related topic Display description

102.
Kolářová, Alena
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics
Bachelor's thesis defence: Komunikace ESF s partnerskými středními školami | Theses on a related topic

103.
Kopecká, Martina
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Komunikace z pohledu PR agentury | Theses on a related topic

104.
Kopřiva, Filip
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of German
Master's thesis defence: Zu Unterschieden in deutschen und tschechischen Übersetzungen von Werbetexten der Automobilindustrie | Theses on a related topic

105.
Kopřivová, Pavlína
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Natural Science
Master's thesis defence: Vybraná témata výchovy ke zdraví - metodický deník | Theses on a related topic

106.
Korčáková, Michaela
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzen von Werbetexten | Theses on a related topic

107.
Kotinská, Darina
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Neonové nápisy na veřejných budovách v letech 1950–1970 v Praze | Theses on a related topic

108.
Kotulová, Martina
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: Mediální obraz maskulinity ve vybraných českých reklamách | Theses on a related topic

109.
Kozová, Markéta
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a tiskový zákon | Theses on a related topic

110.
Kožoušková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Komunikační mix firmy vstupující na zahraniční trh | Theses on a related topic

111.
Král, Jakub
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: JUDr.
Programme/field: Law and Legal Science / Law (combination/specialization: Administrative Law)
Advanced Master's thesis defence: Analýza právní úpravy zdravotnických prostředků | Theses on a related topic

112.
Křetínská, Karolína
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

113.
Křížková, Lucie
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Comparative and Art Studies
Master's thesis defence: Revue Gentleman 1924 - 1927: Literární a výtvarná tematika, reflexe proměn životního stylu | Theses on a related topic

114.
Křížová, Beatrix
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Vizuální identita kulturní instituce | Theses on a related topic

115.
Kvapilová, Pavla
Faculty: Faculty of Law
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Dotěrné obtěžování v aktuální judikatuře | Theses on a related topic

116.
Laureys, Filip
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Mediální projekt a produkt: Propagační snímek | Theses on a related topic

117.
Levická, Tereza
Faculty: Faculty of Law
Year: 2017, studies completed, degree conferred: JUDr.
Programme/field: Law and Legal Science / Law (combination/specialization: Commercial Law)
Advanced Master's thesis defence: Klamavá reklama | Theses on a related topic

118.
Lichá, Gabriela
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Analýza online marketingových aktivit obchodu s bytovým textilem | Theses on a related topic

119.
Lišková, Adéla
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Analýza proměn audiovizuálních spotů podporujících prodej piva: komparativní obsahová analýza předkrizové a pokrizové etapy (2002-2008 a 2012-2018) | Theses on a related topic

120.
Longauer, Matúš
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing fotbalového MS 2018 | Theses on a related topic

121.
Lorencová, Lucie maiden name: Čadová
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Kulturně podmíněné aspekty marketingové komunikace vybrané firmy | Theses on a related topic

122.
Macko, Jozef
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Técnicas persuasivas en la publicidad impresa contemporánea española en los anuncios automovilísticos | Theses on a related topic

123.
Macků, Josef
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Estetika fotografie | Theses on a related topic

124.
Mahovský, Martin
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel der Werbung in der Lebensmittelindustrie | Theses on a related topic

125.
Mahovský, Martin
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel der Werbung in der Lebensmittelindustrie | Theses on a related topic

126.
Machková, Aneta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Vergleichende Analyse der deutschen und tschechischen Werbetexte | Theses on a related topic

127.
Malá, Kristýna
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translatology of French
Master's thesis defence: La traduction des textes publicitaires français en tchèque – ses enjeux et ses spécifiques | Theses on a related topic

128.
Mandíková, Marketa
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Komunikační mix školy

129.
Meduna, Daniel
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

130.
Medveď, Peter
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza vztahu mezi centrálou a pobočkou nadnárodní společnosti | Theses on a related topic

131.
Mičík, Daniel
Faculty: Faculty of Sports Studies
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Analýza marketingové komunikace vybraného klubu | Theses on a related topic

132.
Mikysková, Karolína
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

133.
Moravec, Michal
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky nových médií a televizní reklama | Theses on a related topic

134.
Možná, Eva
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Potenciál gamifikace jako marketingového nástroje vysokých škol | Theses on a related topic

135.
Mušáková, Alexandra
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Analýza marketingové strategie vybraných filmových a seriálových festivalů | Theses on a related topic

136.
Nazarčuk, Nicholas
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikační kampaně podniku | Theses on a related topic

137.
Nejedlý, Ondřej
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama | Theses on a related topic

138.
Nekolná, Lucie
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Estetické kvality prvorepublikových reklam | Theses on a related topic

139.
Nesrstová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba marketingové komunikace ve zdravotnickém zařízení | Theses on a related topic

140.
Nevídalová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Marketingová komunikace vybraného podniku | Theses on a related topic

141.
Nováková, Tereza
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikační kampaně podniku | Theses on a related topic

142.
Odehnalová, Lenka maiden name: Veselá
Faculty: Faculty of Education
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Commerce and Services
Master's thesis defence: Nábor SOU (kuchař - číšník) | Theses on a related topic

143.
Ondráčková, Michaela
Faculty: Faculty of Science
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Mathematics / Mathematics with a view to Education, Music for Education
Bachelor's thesis defence: Hudební postoje žáků 2. stupně ZŠ k vážné hudbě a míra jejich možných ovlivnění televizní reklamou | Theses on a related topic

144.
Opletalová, Jana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Artvertising v módním průmyslu | Theses on a related topic

145.
Otýpková, Lenka
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Psychology / Psychology
Master's thesis defence: Vliv reklamy na hrové chování dětí | Theses on a related topic

146.
Patočková, Veronika maiden name: Vybíhalová
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Linguistische Untersuchung von Werbeheadlines in ausgewählten deutschen Zeitschriften für Frauen und für Männer | Theses on a related topic

147.
Pazdera, Jaroslav
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv reklamy na alkoholické produkty u žáků 2. stupně ZŠ | Theses on a related topic

148.
Peichlová, Jana
Faculty: Faculty of Social Studies
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: International Territorial Studies / European Studies
Master's thesis defence: Analýza informační kampaně Evropského parlamentu do voleb EP v roce 2009 | Theses on a related topic
Master's thesis defence: Analýza informační kampaně Evropského parlamentu do voleb EP v roce 2009 | Theses on a related topic

149.
Pejková, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Sponzoring v akademických knihovnách | Theses on a related topic

150.
Pelešková, Hana
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana osobních údajů v médiích | Theses on a related topic