Theses on a related topic (having the same keywords):

different genres of advertising, slogans, linguistic manipulation in advertising, historie ruske reklamy, obecne charakteristiky reklamniho textu, advertising, general characteristics of advertising text, komunikativni struktura zanry reklamy, slogan, advertisement, history of russian advertising, literature literacy of advertising texts, lingvisticka manipulace, literarni gramotnost reklamniho textu

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Borkovec, Zdeněk
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama v rozhodovací praxi českých a evropských soudů | Theses on a related topic Display description

52.
Bosák, Peter
Faculty: Faculty of Informatics
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Public Administration Informatics
Bachelor's thesis defence: Využití herních principů v marketingových strategiích | Theses on a related topic

53.
Branná, Lucie
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Die Phraseologismen in den Werbeanzeigen | Theses on a related topic

54.
Brychta, Jiří
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing NFL | Theses on a related topic

55.
Brychtová, Hana
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Jak děti rozumí televizní reklamě: analýza recepčních strategií | Theses on a related topic

56.
Břeňová, Nicole
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Bachelor's thesis defence: Jednotný vizuální styl - Kavárna Kočičí | Theses on a related topic

57.
Buchlovská, Klára
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace regionálních muzeí | Theses on a related topic

58.
Buriánková, Iveta
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikačního mixu podniku | Theses on a related topic

59.
Cvrčková, Marta maiden name: Kučírková
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza televizní reklamy prezentující online služby webového vyhledávače Google | Theses on a related topic

60.
Čajková, Michaela
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / European Economy, Administrative and Cultural Studies
Bachelor's thesis defence: Právní problémy volného televizního vysílání v EU | Theses on a related topic

61.
Čapková, Eva
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Multimodality and Genre Hybridism in Online Advertising of Weight Loss Supplements | Theses on a related topic

62.
Čech, Kamil
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Tvorba, realizace a zhodnocení reklamní kampaně pro firmu SNEAKERGALLERY | Theses on a related topic

63.
Čejka, Miloš
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Iritační reklamní podnět a jeho vliv na preferenci značky | Theses on a related topic

64.
Čierna, Patrícia
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Philology / Balkan Languages and Literatures
Bachelor's thesis defence: Jazykový obraz Bulharska v reklamných textoch českých/slovenských cestovných kancelárií | Theses on a related topic

65.
Dlapová, Vendula
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Vliv sociálních sítí na jedince | Theses on a related topic

66.
Doležalová, Petra
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Reklama a její vliv na adolescenty a jejich chování | Theses on a related topic

67.
Dostál, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza komunikačního mixu | Theses on a related topic

68.
Dostálová, Dagmar
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzung von Werbetexten. Dargestellt anhand von Materialien des Urlaubsservice der Österreich Werbung | Theses on a related topic

69.
Dubovská, Jana
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philology / German Language and Literature
Master's thesis defence: Emotionale Strategien in der Werbesprache. Eine linguistische Textanalyse. | Theses on a related topic

70.
Dvořák, Pavel
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing basketbalového mistrovství světa 2013 v kategorii U19 pořádané v ČR | Theses on a related topic

71.
Faltusová, Zuzana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / Spanish-language Translation
Master's thesis defence: Localización desde el punto de vista de la traductología y su aplicación en práctica | Theses on a related topic

72.
Fecák, Ján
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Economic Information Systems
Bachelor's thesis defence: Tvorba úspěšného webu / portálu (případová studie) | Theses on a related topic
Bachelor's thesis defence: Tvorba úspěšného webu / portálu (případová studie) | Theses on a related topic

73.
Fiala, Pavlína maiden name: Doležalová
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Gallery Education and Arts Facilitation, Special Education
Master's thesis defence: Reklama na umění, umění v reklamě | Theses on a related topic

74.
Fileková, Mária
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, French Language and Literature
Bachelor's thesis defence: Promotion of Cultural Values and Stereotypes in Advertising Orientated Towards Women | Theses on a related topic

75.
Filípková, Eliška
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Product placement ve filmech Marvel Cinematic Universe | Theses on a related topic

76.
Filipová, Květa
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové kampaně | Theses on a related topic

77.
Fojtíková, Kateřina
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Pre-school and After-school Education / Pre-school Teacher Training
Bachelor's thesis defence: Role médií v předškolním vzdělávání | Theses on a related topic

78.
Foltýnová, Anna
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Public Policy and Human Resources
Bachelor's thesis defence: Etika reklamy: série publicistických rozhovorů pro Respekt | Theses on a related topic

79.
Fryš, Petr
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

80.
Gaždová, Lucie
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Projektový management a marketing letního kina v Praze - Dolních Měcholupech | Theses on a related topic

81.
Gimranova, Victoria
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Sexismus v českých a ruských reklamách | Theses on a related topic

82.
Hajná, Tereza
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: Tištěné hobby magazíny o bydlení pro širokou veřejnost v ČR v roce 2010 | Theses on a related topic
Bachelor's thesis defence: Tištěné časopisy o bydlení pro širokou veřejnost v ČR v roce 2010 | Theses on a related topic

83.
Hajný, Martin
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Vliv práva Evropských společenství a judikatury Evropského soudního dvora na českou regulaci nekalé soutěže | Theses on a related topic

84.
Hapková, Klára
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Czech Language and Literature, German Language and Literature
Bachelor's thesis defence: Die Welt der Werbung (Zur Funktion der Metapher darin) | Theses on a related topic

85.
Haták, Václav
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama v ČR | Theses on a related topic

86.
Havlásková, Zuzana
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: La modalidad oracional en la publicidad impresa | Theses on a related topic

87.
Hermanová, Terezie
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Skrytá reklama na sociálních sítích | Theses on a related topic

88.
Hladíková, Zora
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Language Comparison of Advertisements | Theses on a related topic

89.
Hlubková, Diana
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic

90.
Hojgrová, Linda
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: English-language Translation / English-language Translation
Master's thesis defence: Localization in Advertising | Theses on a related topic

91.
Hokrová, Zlata
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Persvazivní jazykové prostředky v německé a české reklamě na mobilní telefony. | Theses on a related topic

92.
Holešová, Lenka
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Englische sprachliche Einflüsse in der deutschen Werbung | Theses on a related topic

93.
Holinga, Richard
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Quantitative Methods in Economy / Mathematical and Statistical Methods in Economics
Master's thesis defence: Multiagentový model vlivu reklamy na tržní cenu při nedokonalých informacích | Theses on a related topic

94.
Holubovský, Vít
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Personalizace reklamy v digitálních médiích: Analýza prostředků, kterými média sledují chování uživatelů | Theses on a related topic

95.
Homolková, Ivana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Analyse der deutschen und tschechischen Werbeslogans im Bereich der Sanitärtechnik | Theses on a related topic

96.
Horáčková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace reklamy v ČR a v Anglii | Theses on a related topic

97.
Hovorka, Jindřich
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza účinků zvolených komunikačních nástrojů | Theses on a related topic

98.
Hrazděrová, Zuzana
Faculty: Faculty of Science
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Mathematics / Finance Mathematics
Master's thesis defence: Klamavá reklama a minimální standardy kvality | Theses on a related topic

99.
Hrnčiar, Peter
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Native advertising – keď sa reklama začne skrývať | Theses on a related topic

100.
Hronová, Tereza
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Projevy glokalizace v soudobé televizní reklamě v České republice | Theses on a related topic