Theses on a related topic (having the same keywords):

lionization, persuasive strategies, color symbolism, reklama, jazyk reklamy, advertsing, print advertising, language of advertising, persuasive devices, personalization, tiskova reklama, persuaze, animalizace, celebrity endorsement, persuasion

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic Display description

2.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Philology / English Language and Literature, English Language and Literature, German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

3.
Fialová, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: The language of advertising: An analysis of a technology company advertisements | Theses on a related topic

4.
Patočková, Veronika maiden name: Vybíhalová
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Linguistische Untersuchung von Werbeheadlines in ausgewählten deutschen Zeitschriften für Frauen und für Männer | Theses on a related topic

5.
Srovnalíková, Lucie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Zeitschrift "Stern" | Theses on a related topic

6.
Šusteková, Silvia
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Recursos lingüísticos de persuasión en la publicidad | Theses on a related topic

7.
Veselá, Lucie
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: South Slavonic and Balkan Studies / Croatian
Bachelor's thesis defence: Jazyková analýza reklam v chorvatštině a v češtině (na základě reklam na nápoje) | Theses on a related topic

8.
Adamiecová, Lucie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Jazyková hra jako lexikálně-sémantický postup v textech ruské komerční reklamy | Theses on a related topic

9.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

10.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

11.
Belicová, Natália
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Advertising Brexit: Elements of Persuasion in the Facebook Campaign | Theses on a related topic

12.
Blessano, Cristina
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of Spanish
Master's thesis defence: Estrategias y escollos de la traducción de textos de marketing destinados a la promoción de relojes inteligentes: análisis comparativo de traducciones al español y al checo con respecto a su original inglés | Theses on a related topic

13.
Bodyová, Lenka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: "Die Werbesprache und ihre Übersetzung" Analyse ausgewählter deutscher Werbetexte und ihrer Übersetzungen ins Tschechische | Theses on a related topic

14.
Bursík, Bronislav
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Las formas de tratamiento en la publicidad periodística de hoy y de hace 25 años | Theses on a related topic

15.
Čulejová, Radka
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu reklam | Theses on a related topic

16.
Dostálová, Dagmar
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzung von Werbetexten. Dargestellt anhand von Materialien des Urlaubsservice der Österreich Werbung | Theses on a related topic

17.
Dubovská, Jana
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philology / German Language and Literature
Master's thesis defence: Emotionale Strategien in der Werbesprache. Eine linguistische Textanalyse. | Theses on a related topic

18.
Frantíková, Jana
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: The Language of Advertisements | Theses on a related topic

19.
Gritsan, Inga
Faculty: Faculty of Education
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School English Language Teacher Training / Lower Secondary School English Language Teacher Training
Master's thesis defence: Persuasive strategies in pre-election political discourse: A contrastive analysis of Donald Trump’s and Joe Biden’s speeches | Theses on a related topic

20.
Holešová, Lenka
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Englische sprachliche Einflüsse in der deutschen Werbung | Theses on a related topic

21.
Holíčková, Zuzana
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School English Language Teacher Training
Master's thesis defence: Persuasive strategies in religious discourse: A contrastive analysis of scripted sermons | Theses on a related topic

22.
Horká Linhartová, Pavla
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Metafora v persuazi: dosavadní poznatky a některé nové souvislosti | Theses on a related topic

23.
Hudec, Lukáš
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / English Language for Education
Bachelor's thesis defence: Martin Luther King’s persuasive strategies in selected political speeches | Theses on a related topic

24.
Ječmínková, Martina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, Spanish Language and Literature
Bachelor's thesis defence: Análisis lingüístico de los anuncios publicitarios destinados a la mujer (1960-1970) | Theses on a related topic

25.
Jordanová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Bulgarian Language and Literature
Master's thesis defence: Jazyková analýza manipulativních strategií reklam v bulharštině a češtině (na bázi reklam finančních institucí) | Theses on a related topic

26.
Kopřiva, Filip
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of German
Master's thesis defence: Zu Unterschieden in deutschen und tschechischen Übersetzungen von Werbetexten der Automobilindustrie | Theses on a related topic

27.
Korčáková, Michaela
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzen von Werbetexten | Theses on a related topic

28.
Krejčí, Barbora
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Psychology / Political Science, Psychology
Bachelor's thesis defence: Persuaze: vliv autority vs. vliv emocí | Theses on a related topic

29.
Kůs, Jiří
Faculty: Faculty of Social Studies
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Persuaze a změna postoje | Theses on a related topic

30.
Kuželová, Jessica
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of Spanish
Master's thesis defence: Estrategias de traducción del lenguaje publicitario en la publicidad audiovisual anglófona de los productos de la higiene personal y cosmética: análisis comparativo de la traducción española y la checa | Theses on a related topic

31.
Mabbettová, Anna
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Printed Chocolate Advertising: Discourse Analysis | Theses on a related topic

32.
Mráková, Kristýna
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: Comparing the Language of Print and On-line Advertising | Theses on a related topic

33.
Ondrejová, Ivana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu textů | Theses on a related topic

34.
Pazderová, Jana
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Philology / Italian Language and Literature
Master's thesis defence: I nomi dei prodotti farmaceutici italiani | Theses on a related topic

35.
Pelcová, Michaela
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Language in Job Advertising of Multinational Corporations | Theses on a related topic

36.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature, Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

37.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

38.
Racková, Karolína
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School English Language Teacher Training / Lower Secondary School English Language Teacher Training, Lower Secondary School Teacher Training in French Language
Master's thesis defence: Travel agencies' advertisements - persuasive strategies and stylistic features | Theses on a related topic

39.
Rotreklová, Sabina
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: German Language and Literature / German language and literature
Bachelor's thesis defence: Spezifika der Werbung für technische Produkte. Eine Analyse am Beispiel der Werbung für Handwerkerbedarf | Theses on a related topic

40.
Stejskalová, Kristýna
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Sprachliche Analyse der Werbeslogans von pharmazeutischen Firmen und Vorschläge ihrer Übersetzungen ins Deutsche | Theses on a related topic

41.
Šimáčková, Michaela
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Psychology / Psychology
Master's thesis defence: Emoční diskomfort vyvolaný persuazivní informací a jeho dopad na behaviorální záměr v ekologickém kontextu | Theses on a related topic

42.
Veselá, Jana
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School English Language Teacher Training / Lower Secondary School English Language Teacher Training
Master's thesis defence: Persuasive strategies in political speeches: A contrastive analysis of Barack Obama's and Donald Trump's electoral speeches | Theses on a related topic

43.
Zajícová, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, German Language and Literature
Master's thesis defence: Stilistische Elemente in der Werbung | Theses on a related topic

44.
Žajdlíková, Barbora
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Eine Analyse der Werbungen für die Zeitschrift „Focus-Schule“ und andere Werbungen in der Zeitschrift „GEOlino“ im Jahr 2011 | Theses on a related topic

45.
Adamec, Peter
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: Persuasion in political discourse | Theses on a related topic

46.
Adamík, Marek
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Ph.D.
Programme/field: Philosophy (4-years) / Study of Religions
Doctoral thesis defence: Nová náboženská hnutí z perspektivy soudobé marketingové komunikace | Theses on a related topic

47.
Alcnauerová, Zuzana
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, Spanish Language and Literature
Bachelor's thesis defence: Code-switching and Code-mixing as Persuasive Strategies in Advertising | Theses on a related topic

48.
Ambrozová, Barbora
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Umění antireklamy. Literární tvorba Michala Hvoreckého jako projev kulturní, reklamní sabotáže. | Theses on a related topic

49.
Andrle, Jiří
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Soukromoprávní a veřejnoprávní úprava reklamy | Theses on a related topic

50.
Bagiová, Alexandra
Faculty: Faculty of Sports Studies
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Kampaň vybrané sportovní organizace na principu content marketingu | Theses on a related topic
Master's thesis defence: Kampaň vybrané sportovní organizace na principu content marketingu | Theses on a related topic