Theses on a related topic (having the same keywords):

marketingova komunikace, osobni prodej, direct marketing, reklama, komunikacni mix, public relations, podpora prodeje, mystery shopping

Keywords ordered alphabetically | Keywords ordered by occurrence rate

551.
Ptáček, Michal
Faculty: Faculty of Law
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana dobré pověsti a názvu právnických osob a právo proti nekalé soutěži

552.
Půčková, Silvie
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Economics
Master's thesis defence: Marketingová strategie českých a moravských vín | Theses on a related topic

553.
Pudelková, Vendula
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Reklama 2.0 aneb reklamní sdělení ve věku nových médií | Theses on a related topic

554.
Půlkrábková, Eliška
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Public Economics and Administration / Public Economics and Administration
Bachelor's thesis defence: Vliv zapojení známých osobností na dárcovství v České republice | Theses on a related topic

555.
Punčochářová, Věra
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Jazyk reklamy a chyby v reklamním textu | Theses on a related topic

556.
Pustková, Karolína
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Mezinárodní marketingová strategie | Theses on a related topic

557.
Pýchová, Dominika
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Jednotný vizuální styl - Zemědělské družstvo Velký Beranov | Theses on a related topic

558.
Racková, Karolína
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School English Language Teacher Training / Lower Secondary School English Language Teacher Training, Lower Secondary School Teacher Training in French Language
Master's thesis defence: Travel agencies' advertisements - persuasive strategies and stylistic features | Theses on a related topic

559.
Radil, Ondřej
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Agresivní praktiky v nekalé soutěži | Theses on a related topic

560.
Rajnochová, Tereza
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, Spanish Language and Literature
Bachelor's thesis defence: Interetextuality in Guinness Advertising | Theses on a related topic

561.
Randáková, Markéta
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Product placement a jeho využití ve scénickém umění | Theses on a related topic

562.
Reiskup, Lukáš
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace marketingové komunikace v kyberprostoru | Theses on a related topic
Master's thesis defence: Právní regulace marketingové komunikace v kyberprostoru | Theses on a related topic

563.
Rektorová, Rosana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / Norwegian Language and Literature
Bachelor's thesis defence: Norské módní blogy v rámci teorie komunikace | Theses on a related topic

564.
Richter, Bronislav
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama podle obchodního zákoníku | Theses on a related topic

565.
Ročňák, Jakub
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Media Studies)
Bachelor's thesis defence: Mediální konstrukce produktu: pivo jako socio-kulturní fenomén v televizní reklamě | Theses on a related topic

566.
Rokosová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Využití a význam marketingu při propagaci kulturních akcí ve Zlíně | Theses on a related topic

567.
Rokytová, Michaela
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Master's thesis defence: Mediální svět a reklama – žáci základních škol – výtvarná výchova | Theses on a related topic

568.
Rozinka, Adam
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

569.
Růčková, Alžběta
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Kýč jako téma mediální výchovy | Theses on a related topic

570.
Rudelová, Dorota
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a zákon o provozování rozhlasového a televizního vysílání | Theses on a related topic

571.
Rudnicka, Kateřina
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Werbung im Fremdsprachenunterricht | Theses on a related topic

572.
Rumlenová, Tereza
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies, Theory of Interactive Media
Bachelor's thesis defence: Mediální dimenze města | Theses on a related topic

573.
Ryšán, Ondřej
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Dotěrné obtěžování v nové právní úpravě | Theses on a related topic

574.
Ryšavá, Adéla
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza využití nízkonákladových komunikačních nástrojů | Theses on a related topic

575.
Řezníčková, Alena
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: English advertising slogans and their equivalents in Czech advertisements | Theses on a related topic

576.
Řezníčková, Ivana
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Reklama z pohledu sémiotiky | Theses on a related topic

577.
Saganová, Natália
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Komunikačná stratégia Divadla Husa na provázku | Theses on a related topic
Master's thesis defence: Semiotická analýza vybraných plagátov Divadla Husa na provázku | Theses on a related topic

578.
Sedláčková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Influencer marketing | Theses on a related topic

579.
Selka, Miroslav
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Tabáková reklama v současné právní úpravě | Theses on a related topic

580.
Seman, Šimon
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamání spotřebitelů prostřednictvím značek kvality | Theses on a related topic

581.
Semrádová, Barbara
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defence: Window Display | Theses on a related topic

582.
Shkuratova, Yulia
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketing communication of the company operating in B2B market | Theses on a related topic

583.
Schedlingová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

584.
Schejbalová, Elena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Pestrý týden 1926-1927, literární a výtvarná tematika, proměny životního stylu | Theses on a related topic

585.
Schmidtová, Veronika maiden name: Lojdová
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Fast Food Billboard Advertising: Discourse Analysis | Theses on a related topic

586.
Schwarz, Erik
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Video ako aparát komunikácie budúcnosti a jeho vnímanie spoločnosťou | Theses on a related topic
Bachelor's thesis defence: Video ako komunikačná forma súčastnosti a jeho vnímanie spoločnosťou | Theses on a related topic

587.
Sikorová, Michaela
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Financování a marketing volnočasových aktivit | Theses on a related topic

588.
Simandlová, Šárka
Faculty: Faculty of Education
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Czech Language and Literature for Education / Civics and Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Porozumění mediálním sdělením u žáků na 2. stupni ZŠ | Theses on a related topic

589.
Sitáni, Štefan
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Persuaze a jazyk reklamy: Analýza tiskových reklamních textů | Theses on a related topic

590.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

591.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

592.
Skočovský, David
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing Tipsport extraligy ledního hokeje | Theses on a related topic

593.
Skůpová, Olga
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: "Get paid to" společnosti: problematika zprostředkování placené reklamy | Theses on a related topic

594.
Slámová, Stanislava
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Bachelor's thesis defence: Právo na informácie – právna analýza nepoctivých metód získavania informácií | Theses on a related topic

595.
Slavíková, Alena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Phraseologismen in Werbetexten | Theses on a related topic

596.
Slavinská, Petra
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Aesthetics and Culture Studies
Master's thesis defence: Estetika street artu: Vysoké i nízké jako nástroj odporu i komerce | Theses on a related topic

597.
Slivka, Alexander
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh internetové komunikační kampaně | Theses on a related topic

598.
Slováková, Tereza
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Humor and Its Role in American TV Commercials | Theses on a related topic

599.
Smílková, Kateřina
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Metody komunikace s veřejností Knihovny města Plzně, p. o | Theses on a related topic

600.
Soběslavská, Vendula
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in French Language
Master's thesis defence: Le lexique de la publicité en classe de FLE | Theses on a related topic