Theses on a related topic (having the same keywords):

marketingova komunikace, osobni prodej, direct marketing, reklama, komunikacni mix, public relations, podpora prodeje, mystery shopping

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Bazgerová, Eva
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Aesthetics and Culture Studies, Culture Management
Master's thesis defence: Komunikace se zákazníky firmy Baťa v meziválečném období | Theses on a related topic Display description

102.
Becková, Irena
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Videohry jako prostor pro reklamu | Theses on a related topic

103.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

104.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

105.
Běhounková, Petra
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Major shifts in shaping Coca-Cola print advertisements | Theses on a related topic

106.
Bělašková, Lenka
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Philology / Italian Language and Literature
Bachelor's thesis defence: I giochi di parole negli slogan pubblicitari | Theses on a related topic

107.
Bělehradová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace v crowdfundingové kampani | Theses on a related topic

108.
Belicová, Natália
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Advertising Brexit: Elements of Persuasion in the Facebook Campaign | Theses on a related topic

109.
Beneš, Lukáš
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Behaviorální ekonomie a efekt nulové ceny | Theses on a related topic

110.
Benešová, Jana
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Analýza media relations | Theses on a related topic
Bachelor's thesis defence: Analýza media relations | Theses on a related topic

111.
Beničáková, Jana
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Humanities / Media Studies and Journalism (combination/specialization: Journalism), Philosophy
Bachelor's thesis defence: Etické problémy reklamy ve vztahu k dětem v agendě české Rady pro reklamu | Theses on a related topic

112.
Berezina, Liudmila
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Primenenije izobrazitel'no-vyrazitel'nych sredstv v reklame | Theses on a related topic

113.
Bernatíková, Tereza
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Czech Language and Literature
Master's thesis defence: Role médií ve spotřební společnosti z pohledu žáků 2. stupně ZŠ | Theses on a related topic

114.
Bernkopfová, Jana
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Napěťové zrcadlo | Theses on a related topic

115.
Bezvodová, Barbora
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Mezinárodní marketingová komunikace | Theses on a related topic

116.
Bijedić, Azur
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

117.
Bilený, Juraj
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Philology / Scandinavian Studies
Bachelor's thesis defence: Alkohol vo Švédsku a na Slovensku – rola v spoločnosti a prístup zo strany štátu | Theses on a related topic

118.
Bílková, Veronika
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Komercionalizace dětství | Theses on a related topic

119.
Bínová, Michaela maiden name: Kratochvílová
Faculty: Faculty of Law
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Právní regulace reklamy na kojeneckou výživu | Theses on a related topic

120.
Bláha, Michal
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Kýč a soudobá společnost | Theses on a related topic

121.
Bláhová, Alena
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama - právní úprava a samoregulace v ČR a SR | Theses on a related topic

122.
Blažek, Adam
Faculty: Faculty of Sports Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Sport Activities, Basics of Social Studies for Education
Bachelor's thesis defence: Marketingové plánování a řízení vrcholové akce - Czech Open | Theses on a related topic

123.
Blessano, Cristina
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of Spanish
Master's thesis defence: Estrategias y escollos de la traducción de textos de marketing destinados a la promoción de relojes inteligentes: análisis comparativo de traducciones al español y al checo con respecto a su original inglés | Theses on a related topic

124.
Bocková, Daniela
Faculty: Faculty of Law
Year: 2024, studies under way
Programme/field: Law / Law
Master's thesis defence: Regulace reklamy na tabákové výrobky a s nimi souvisejícími výrobky z pohledu nekalé soutěže | Theses on a related topic

125.
Bocková, Romana
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Proměna ideálu ženské krásy v současných online reklamních kampaních | Theses on a related topic

126.
Bodeček, Vladimír
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Management a marketing fotbalového klubu - Svratka Brno | Theses on a related topic

127.
Bodyová, Lenka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: "Die Werbesprache und ihre Übersetzung" Analyse ausgewählter deutscher Werbetexte und ihrer Übersetzungen ins Tschechische | Theses on a related topic

128.
Böhmová, Kristýna
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

129.
Boleslavová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Media relations konkrétního podniku | Theses on a related topic

130.
Bordásová, Viviana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Analýza marketingové komunikace burleskního souboru | Theses on a related topic

131.
Boriková, Lucie
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Ethnology
Bachelor's thesis defence: Literární a výtvarná tematika a proměny životního stylu v časopise Niva v letech 1910-1915. | Theses on a related topic

132.
Borkovec, Zdeněk
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama v rozhodovací praxi českých a evropských soudů | Theses on a related topic

133.
Borůvková, Hana maiden name: Blahová
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Sociology
Bachelor's thesis defence: Konzumní společnost a konzumní kultura | Theses on a related topic

134.
Bořecký, Michal
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Zobrazení a využití ticha a hluku v reklamě na mobilní operátory | Theses on a related topic

135.
Brablec, Martin
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Political Science
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

136.
Brandejs, David
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Business Informatics
Bachelor's thesis defence: Účinnost a účelnost online marketingové komunikace | Theses on a related topic

137.
Branná, Lucie
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Die Phraseologismen in den Werbeanzeigen | Theses on a related topic

138.
Brayerová, Andrea
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Customer experience | Theses on a related topic

139.
Breicetl, Oldřich
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Marketingová strategie vybraného sportovního klubu | Theses on a related topic

140.
Brychta, Jiří
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing NFL | Theses on a related topic

141.
Brychtová, Hana
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Jak děti rozumí televizní reklamě: analýza recepčních strategií | Theses on a related topic

142.
Brýžová, Olga
Faculty: Faculty of Social Studies
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Media Studies and Journalism / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Pohled za oponu Instagramové krásy. Série rozhovorů na téma prezentace beauty standardů na sociální síti Instagram | Theses on a related topic

143.
Břenková, Petra
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza sponzorských a filantropických aktivit podniku | Theses on a related topic

144.
Břeňová, Marta
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Social Antropology
Bachelor's thesis defence: Stereotyp versus inovace: sémiotická analýza genderových aspektů reklamy | Theses on a related topic
Bachelor's thesis defence: Subjektivní vnímání genderových aspektů reklamy a jejich dopad na genderovou identitu | Theses on a related topic

145.
Břeňová, Nicole
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Bachelor's thesis defence: Jednotný vizuální styl - Kavárna Kočičí | Theses on a related topic

146.
Buchlovská, Klára
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace regionálních muzeí | Theses on a related topic

147.
Bukovská, Andrea
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Multimediálny projekt Sociálna sieť | Theses on a related topic

148.
Bumbálek, Vojtěch
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Účinnost marketingové kampaně | Theses on a related topic

149.
Burianová, Milada
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: The Language of Church Advertisements | Theses on a related topic

150.
Bursík, Bronislav
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Las formas de tratamiento en la publicidad periodística de hoy y de hace 25 años | Theses on a related topic