Theses on a related topic (having the same keywords):

marketingova komunikace, osobni prodej, direct marketing, reklama, komunikacni mix, public relations, podpora prodeje, mystery shopping

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Lorencová, Lucie maiden name: Čadová
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Efektivita slevových kódů v marketingové komunikaci | Theses on a related topic Display description

402.
Lorenzová, Kamila
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Genderové rozdíly v audiovizuálních reklamách na alkohol | Theses on a related topic

403.
Loudová, Romana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel in den Werbetexten | Theses on a related topic

404.
Loulová, Linda
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Health Education, Special Education for Education
Bachelor's thesis defence: Fenomén zvaný superpotraviny | Theses on a related topic

405.
Mabbettová, Anna
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Printed Chocolate Advertising: Discourse Analysis | Theses on a related topic

406.
Macko, Jozef
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Técnicas persuasivas en la publicidad impresa contemporánea española en los anuncios automovilísticos | Theses on a related topic

407.
Macků, Josef
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Estetika fotografie | Theses on a related topic

408.
Mahdalová, Yvonne
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Tvorba komunikační kampaně pro vybraný podnik | Theses on a related topic

409.
Mahovský, Martin
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel der Werbung in der Lebensmittelindustrie | Theses on a related topic

410.
Mahovský, Martin
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachliche Ausdrucksmittel der Werbung in der Lebensmittelindustrie | Theses on a related topic

411.
Mach, Štěpán
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky virálního videa | Theses on a related topic

412.
Macháček, Ondřej
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a ochrana svobody projevu | Theses on a related topic

413.
Machalová, Helena
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zdanění reklamy v Evropě formou místních daní | Theses on a related topic

414.
Machková, Aneta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Vergleichende Analyse der deutschen und tschechischen Werbetexte | Theses on a related topic

415.
Machovská, Monika
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Mystery shopping v knihovnách a jeho aplikace: projekt MyS3 | Theses on a related topic

416.
Malá, Kristýna
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translatology of French
Master's thesis defence: La traduction des textes publicitaires français en tchèque – ses enjeux et ses spécifiques | Theses on a related topic

417.
Maláčová, Darina
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní problémy reklamy a jejich odraz v českém denním tisku | Theses on a related topic

418.
Malášek, Vladimír
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

419.
Málek, Petr
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Media Studies)
Bachelor's thesis defence: Environmentální témata a informační služby veřejnosti na chráněném území západních Krkonoš | Theses on a related topic

420.
Maňasová Hradská, Helena
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Aesthetics
Doctoral thesis defence: Vizualizace metafory pokroku v reklamě meziválečného Československa | Theses on a related topic

421.
Mandíková, Marketa
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Komunikační mix školy

422.
Markytán, Jiří
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Faktory ovlivňující efektivitu influencer marketingu | Theses on a related topic

423.
Martini, Zuzana maiden name: Dostálová
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Public Economics and Administration / Public Economics and Administration
Master's thesis defence: Komunikace města Kuřim s občany | Theses on a related topic

424.
Maryška, Martin
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: Aesthetics and Culture Studies / Aesthetics and Culture Studies
Doctoral thesis defence: Dramaturgie divadelního plakátu: K estetice a poetice grafického designu v divadlech | Theses on a related topic

425.
Mařáková, Gabriela
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza image konkrétního družstva | Theses on a related topic

426.
Mašková, Zuzana
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Music, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Hudební sémiotika v mediální praxi a její společenský význam | Theses on a related topic

427.
Matějková, Pavla
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / German Language
Doctoral thesis defence: Sprachwissenschaftliche Explikation des Potenzials der Vertrauensförderung. Eine exemplarische Analyse von Texten der Brücke/Most-Stiftung | Theses on a related topic

428.
Matějková, Zdeňka
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Dar a reklama z pohledu daně z příjmů | Theses on a related topic

429.
Matulová, Tereza
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Využití principů behaviorální ekonomie v herním průmyslu se zaměřením na jednotlivé obchodní modely | Theses on a related topic

430.
Matúšů, Dagmar
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v judikatuře vybraných evropských soudů | Theses on a related topic

431.
Maxová, Veronika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nekalá soutěž v právu Evropských společenství a v rozhodovací praxi Evropského soudního dvora | Theses on a related topic

432.
Mazánková, Kristýna
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Sociální sítě jako nové prostředí pro internetovou reklamu | Theses on a related topic

433.
Mědílek, Šimon
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

434.
Medková, Pavlína
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Analýza marketingového řízení vybraného města

435.
Medvěd, Milan
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Analýza reklamační politiky výrobního podniku

436.
Měchura, Marek
Faculty: Faculty of Law
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Klamání spotřebitelů v médiích | Theses on a related topic

437.
Meisterová, Michala
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management (combination/specialization: Management)
Bachelor's thesis defence: Marketing cestovní kanceláře | Theses on a related topic

438.
Meluzín, Michal
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové kampaně | Theses on a related topic

439.
Mervartová, Petra
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Analýza nabídky a poptávky pohybových aktivit pro seniory ve vybraných fitness centrech v Brně a okolí | Theses on a related topic

440.
Messerschmidt, Tomáš
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Evaluace a inovace projektu Mystery shopping v knihovnách | Theses on a related topic

441.
Mezerová, Anežka
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats | Theses on a related topic

442.
Mezerová, Martina
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Special Education for Education
Bachelor's thesis defence: Jednotný vizuální styl - Cukrárna Celerín | Theses on a related topic

443.
Mezuláníková, Eliška
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Role PR v lifestylových magazínech: případová studie utváření mediálních rutin při výběru zdrojů | Theses on a related topic

444.
Mičánová, Marta
Faculty: Faculty of Medicine
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Média a jejich vliv na postoje lidí ke zdraví v laické populaci | Theses on a related topic

445.
Mičík, Daniel
Faculty: Faculty of Sports Studies
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Analýza marketingové komunikace vybraného klubu | Theses on a related topic

446.
Mičková, Gabriela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Komunikační mix společnosti UNIFER alfa a.s. z hlediska využívání nových médií | Theses on a related topic

447.
Mičková, Michaela
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Případová studie propagace multižánrového festivalu Life! 2018 v kontextu sociálních sítí | Theses on a related topic

448.
Mifková, Petra maiden name: Valná
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Economics and Administration (combination/specialization: Public Economy and Administration)
Bachelor's thesis defence: Využitelnost PR-Autidu v řízení ziskové a neziskové organizace | Theses on a related topic

449.
Mihálik, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavé praktiky v nekalé soutěži | Theses on a related topic

450.
Michajlová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Slovak Language and Literature
Master's thesis defence: Reklama - lexikálny fenomén | Theses on a related topic