Theses on a related topic (having the same keywords):

intertextualita, utrwalone polaczenia wyrazow, odbiorca, typologie reklamy, reklama, frazeologie, paremie, jazykove prostredky, uskrzydlanie sie, adresat, slogan, skrzydlate slowa, modifikace, perswazja, politicka hesla, marketing, srodki jezykowe

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Andočová, Alena
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Rozhodování nakupujících ve vztahu k udržitelné spotřebě | Theses on a related topic Display description

Bachelor's thesis defence: Marketingová analýza udržitelných produktů společnosti dm drogerie markt na Slovensku | Theses on a related topic Display description

102.
Andrle, Jiří
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Soukromoprávní a veřejnoprávní úprava reklamy | Theses on a related topic

103.
Andruškivová, Olga maiden name: Andrushkiv
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Russkije frazeologizmy, soderžaščije imena čisliteľnyje (v sravnenii s češskim jazykom) | Theses on a related topic

104.
Andruškivová, Olga maiden name: Andrushkiv
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Russkije frazeologizmy, soderžaščije imena čisliteľnyje (v sravnenii s češskim jazykom) | Theses on a related topic

105.
Antalov, Lukáš
Faculty: Faculty of Informatics
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Budovanie webových služieb v praxi | Theses on a related topic
Master's thesis defence: Budovanie webových služieb v praxi | Theses on a related topic

106.
Antalová, Petra
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Kniha v kulturním průmyslu: Průzkum prodeje knih ve vybraných brněnských knihkupectvích za rok 2014 | Theses on a related topic

107.
Antlová, Kristýna
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Slavonic Studies / South Slavonic and Balkan Studies
Master's thesis defence: Biblické frazeologismy v titulcích v bulvárním tisku (na bázi českého, ruského a chorvatského jazykového materiálu) | Theses on a related topic

108.
Antlová, Martina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Propagace knihoven a jejich služeb | Theses on a related topic

109.
Antlová, Petra
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Možnosti využití krytých plaveckých bazénů v Královéhradeckém kraji | Theses on a related topic

110.
Audesová, Nikola
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / Czech Language and Literature
Master's thesis defence: Reflexe lidského života a jeho fází ve vybraných dílech starší české literatury | Theses on a related topic

111.
Babjár, Jan
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / English Language for Education
Bachelor's thesis defence: A Gatsby for Our Times: Race and Materialism in Luhrmann's Film Adaptation and Fitzgerald's Novel Compared in Cultural and Cinematic Contexts | Theses on a related topic

112.
Backová, Karin
Faculty: Faculty of Sports Studies
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Organizace festivalu osobnostně sociálního rozvoje | Theses on a related topic

113.
Báčová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, German Language and Literature
Bachelor's thesis defence: Deutsche Vergleiche, Sprichwörter, verbale und nominale Idiome mit größeren Haustieren und ihre tschechischen Äquivalente | Theses on a related topic

114.
Báčová, Veronika
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Deutsche Vergleiche, Sprichwörter, verbale und nominale Idiome mit Farben und ihre englischen und tschechischen Äquivalente | Theses on a related topic

115.
Báčová, Veronika
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Deutsche Vergleiche, Sprichwörter, verbale und nominale Idiome mit Farben und ihre englischen und tschechischen Äquivalente | Theses on a related topic

116.
Bagiová, Alexandra
Faculty: Faculty of Sports Studies
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Kampaň vybrané sportovní organizace na principu content marketingu | Theses on a related topic
Master's thesis defence: Kampaň vybrané sportovní organizace na principu content marketingu | Theses on a related topic

117.
Bajer, Daniel
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza a vliv Warcraft 3 na modifikaci Warfronts | Theses on a related topic

118.
Bajgar, Sebastian
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing a management motokárového týmu na 24H Le Mans | Theses on a related topic

119.
Bajgar, Sebastian
Faculty: Faculty of Sports Studies
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Řízení kartingových týmů ve vytrvalostních závodech | Theses on a related topic

120.
Bajtová, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni základní školy | Theses on a related topic

121.
Balada, Petr
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Bachelor's thesis defence: Videoklip: proměna média | Theses on a related topic

122.
Balážiová, Paula
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: French Language and Literature / French Language and Literature
Bachelor's thesis defence: Au-delà de la beauté : la découverte des stratégies linguistiques dans le slogan et annonces publicitaires de L’Oréal Paris | Theses on a related topic

123.
Balcárková, Darja
Faculty: Faculty of Law
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Manuál pro tvorbu právně nezávadné reklamy na alkoholické nápoje a tabákové výrobky | Theses on a related topic

124.
Balounová, Zuzana
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Environmental Humanities / Environmental Studies
Master's thesis defence: Vybrané metody přípravy environmentálně - osvětových kampaní v práci českých neziskových organizací | Theses on a related topic

125.
Balunová, Pavla
Faculty: Faculty of Sports Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketingový management kopané žen v ČR a SR | Theses on a related topic

126.
Bandúrová, Monika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: JUDr.
Programme/field: Law and Legal Science / Law
Advanced Master's thesis defence: Právní aspekty cestovního ruchu | Theses on a related topic

127.
Barčáková, Petra
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Reklama optikou psychoanalýzy: rola projektívnej identifikácie v reklamnej komunikácií | Theses on a related topic

128.
Barešová, Simona maiden name: Pinnerová
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Czech Language and Literature
Bachelor's thesis defence: Filmové adaptace vybraných povídek Bohumila Hrabala | Theses on a related topic

129.
Bargl, Martin
Faculty: Faculty of Informatics
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Virální marketing jako forma brandingu | Theses on a related topic

130.
Bartáková, Eva
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: „Dostal jsem ji jazykem": Přístup krajských živnostenských úřadů k sexismu v reklamě | Theses on a related topic

131.
Bartáková, Soňa
Faculty: Faculty of Science
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Applied Mathematics / Financial and Insurance Mathematics
Bachelor's thesis defence: Bankovní marketing | Theses on a related topic

132.
Bartalová, Nela
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Philology / Baltic Languages and Literatures
Bachelor's thesis defence: Porovnání jazykových prostředků užívaných ve sportovním komentátorství ledního hokeje ve finštině a češtině | Theses on a related topic
Bachelor's thesis defence: Porovnání jazykových prostředků užívaných ve sportovním komentátorství ledního hokeje ve finštině a češtině | Theses on a related topic

133.
Bartoničková, Marcela
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: PhDr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Czech Language and Literature
Advanced Master's thesis defence: Analýza vybraných mediálních projevů s přihlédnutím k aspektu spisovnosti | Theses on a related topic

134.
Bartoníková, Lucie
Faculty: Faculty of Arts
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Philology / Croatian Language and Literature
Master's thesis defence: Sonda do současné frazeologické kompetence (na materiálu chorvatské frazeologie) | Theses on a related topic

135.
Bartošíková, Lenka
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Efektivní merchandising | Theses on a related topic

136.
Bartošová, Andrea
Faculty: Faculty of Arts
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defence: Jaroslav Rössler - reklamní fotografie | Theses on a related topic

137.
Bartošová, Lenka
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration (combination/specialization: Reg. Develop. & Admin.)
Bachelor's thesis defence: Tvorba produktového portfolia cestovního ruchu ve vybrané destinaci | Theses on a related topic

138.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

139.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Philology / English Language and Literature, English Language and Literature, German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

140.
Bartušková, Simona
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Strategické řízení plaveckého klubu. | Theses on a related topic

141.
Bartušková, Simona
Faculty: Faculty of Sports Studies
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Analýza sponzorů hokejového klubu Kometa Brno z hlediska jejich struktury a motivace | Theses on a related topic

142.
Becková, Irena
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Videohry jako prostor pro reklamu | Theses on a related topic

143.
Bečičková, Lenka
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Využití umělé inteligence při tvorbě vizuální identity značky v marketingu | Theses on a related topic

144.
Bednář, Matěj
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Dopad změny vlastnické struktury podniku na daný podnik | Theses on a related topic
Bachelor's thesis defence: Dopad změny vlastnické struktury podniku na daný podnik | Theses on a related topic

145.
Bednář, Matěj
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikační kampaně podniku | Theses on a related topic

146.
Bednářová, Renáta
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketing a propagace státního hradu Pernštejn | Theses on a related topic

147.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

148.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

149.
Běhounková, Petra
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Major shifts in shaping Coca-Cola print advertisements | Theses on a related topic

150.
Běhůnek, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing- analýza praktického příkladu | Theses on a related topic