Theses on a related topic (having the same keywords):

intertextualita, utrwalone polaczenia wyrazow, odbiorca, typologie reklamy, reklama, frazeologie, paremie, jazykove prostredky, uskrzydlanie sie, adresat, slogan, skrzydlate slowa, modifikace, perswazja, politicka hesla, marketing, srodki jezykowe

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1501.
Zach, Jiří
Faculty: Faculty of Social Studies
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Media and Communication Studies / Journalism
Bachelor's thesis defence: Mediální obraz feminity ve vybraných českých reklamách | Theses on a related topic Display description

Bachelor's thesis defence: Mediální obraz feminity ve vybraných českých reklamách | Theses on a related topic Display description

1502.
Zachař, Nikola
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic
Master's thesis defence: Marketingová strategie firmy Kofola | Theses on a related topic

1503.
Zajícová, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, German Language and Literature
Master's thesis defence: Stilistische Elemente in der Werbung | Theses on a related topic

1504.
Zajícová, Romana
Faculty: Faculty of Law
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Influencer jako novodobý podnikatel | Theses on a related topic

1505.
Zakálová, Veronika
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Japanese Studies / Japanese Studies
Bachelor's thesis defence: Japonská reklama a charakteristiky cudzincov v nej | Theses on a related topic

1506.
Zaliubovska, Polina
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Genderové stereopyty v reklamním textu | Theses on a related topic

1507.
Zaoral, Peter
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Formulácia marketingovej stratégie pre startup | Theses on a related topic

1508.
Zaoralová, Jitka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Komunikační strategie Wannieck Gallery | Theses on a related topic

1509.
Zaoralová, Magda
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Guerilla marketing - analysis of a practical example | Theses on a related topic

1510.
Zátopková, Lenka
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Komparative Phraseologismen-Versuch einer Typologie | Theses on a related topic

1511.
Zátopková, Lenka
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Komparative Phraseologismen in der deutschen und tschechischen Sprache: Publizistik und Belletristik- am Beispiel des Werkes von E. Kästner: Emil und die Detektive (+ seine Übersetzung) und der Wochenzeitungen Respekt und Stern | Theses on a related topic

1512.
Zbaratska, Anastasiya
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Hashtag jako nástroj marketingu pro e-commerce | Theses on a related topic

1513.
Zbranek, Richard
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

1514.
Zdražilová, Šárka
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Philology / Baltic Languages and Literatures
Master's thesis defence: Kognitivní obraz nohy v litevské frazeologii | Theses on a related topic

1515.
Zedková, Elena
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Online reklama kosmetických značek na sociálních sítích v době zdravotní a válečné krize | Theses on a related topic

1516.
Zelenkova, Marie
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian Language and Literature
Bachelor's thesis defence: Sopostavitelnyj analiz frazeologičeskich jedinic, vyražajuščich otricatelnuju ocenku umstvennych sposobnostej v russkom i češskom jazykach | Theses on a related topic

1517.
Zelinková, Hana
Faculty: Faculty of Science
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Chemistry / Analytical Chemistry
Master's thesis defence: Vzácné kovy jako modifikátory pro stanovení rtuti ETAAS s dávkováním pevných vzorků | Theses on a related topic

1518.
Zeliska, Matej
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Internetové sociálne siete ako nástroj sebaprezentácie mladých hudobných interpretov v ČR a na Slovensku | Theses on a related topic

1519.
Zemánková, Adéla
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Project management
Master's thesis defence: Marketing a management nákupních center v České republice (případová studie vybraných center) | Theses on a related topic

1520.
Zemanová, Andrea
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / History, Media Studies and Journalism (combination/specialization: Journalism)
Bachelor's thesis defence: Prvorepublikový inzerát optikou stranického tisku | Theses on a related topic

1521.
Zíbrtová, Klára
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Média a jejich vliv na děti | Theses on a related topic

1522.
Zimková, Andrea
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Klasická hudba pro každého? Analýza marketingových nástrojů Filharmonie Brno | Theses on a related topic

1523.
Zlámalík, Petr
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Odbytová politika v podniku

1524.
Zoubek, Ondřej
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Komparace marketingové strategie vybraných fotbalových klubů na rozdílných výkonnostních úrovních | Theses on a related topic

1525.
Zouharová, Blanka
Faculty: Faculty of Arts
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Aesthetics, Aesthetics, Musicology, Musicology
Bachelor's thesis defence: Erós a Thanatos v díle Pedra Almodóvara | Theses on a related topic
Bachelor's thesis defence: Erós a Thanatos v díle Pedra Almodóvara | Theses on a related topic

1526.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Bachelor's thesis defence: Reklama - její typy a jazykové prostředky | Theses on a related topic

1527.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Master's thesis defence: Využití reklamy v učivu českého jazyka na 2. stupni ZŠ | Theses on a related topic

1528.
Zvolská, Markéta
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Proč kupujeme Kofolu a Míšu? Princip nostalgie v českých reklamních kampaních. | Theses on a related topic

1529.
Žabenská, Lada
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Humanities / Film and Audio-Visual Culture Studies, French Language and Literature
Bachelor's thesis defence: Les motivations du fantastique dans La Nuit sacrée de Tahar Ben Jelloun : Une fonction esthétique ou pratique? | Theses on a related topic

1530.
Žajdlíková, Barbora
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Eine Analyse der Werbungen für die Zeitschrift „Focus-Schule“ und andere Werbungen in der Zeitschrift „GEOlino“ im Jahr 2011 | Theses on a related topic

1531.
Žajdlíková, Kateřina
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Příprava koncepce rozvoje kultury v Českých Velenicích | Theses on a related topic

1532.
Žák, Filip
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Komparace marketingu FK Blansko v amatérské a profesionální soutěži | Theses on a related topic

1533.
Žák, Jan
Faculty: Faculty of Sports Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Analýza marketingu a propagace vybrané sportovní akce | Theses on a related topic

1534.
Žák, Vojtěch
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Efekt primingu v marketingovém prostředí | Theses on a related topic

1535.
Žákovská, Markéta
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Influencer marketing a jeho potenciál při propagaci kulturních akcí | Theses on a related topic

1536.
Žalud, Michal
Faculty: Faculty of Science
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Chemistry / Environmental Chemistry
Master's thesis defence: Vývoj testu průtočnosti pro zhodnocení antifoulingových a antimikrobiálních vlastností nanovlákenných membrán | Theses on a related topic

1537.
Žaludová, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Event marketing pro komunitní knihovny | Theses on a related topic

1538.
Ždánská, Blanka
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Bachelor's thesis defence: Marketingový mix a jeho využití při řízení obce na příkladě konkrétní obce

1539.
Železová, Eva
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - Russian Language
Bachelor's thesis defence: Vnímání televizní reklamy adolescenty | Theses on a related topic

1540.
Žemlík, Daniel
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: The perception of Russian players and language in Counter Strike: Global Offensive. | Theses on a related topic
Bachelor's thesis defence: The perception of Russian players and language in Counter Strike: Global Offensive. | Theses on a related topic

1541.
Žemlová, Lenka maiden name: Pajchlová
Faculty: Faculty of Law
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Public Policy / Public Administration
Master's thesis defence: Fikce doručení podle správního řádu | Theses on a related topic

1542.
Žídková Jachnická, Šárka maiden name: Jachnická
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama v marketingové praxi (příklady a jejich hodnocení) | Theses on a related topic

1543.
Žídková, Kateřina
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Komparative Phraseologismen und okkasionelle Vergleiche in der deutschen Gegenwartssprache am Beispiel der Romane „Adler und Engel“ und „Spieltrieb“ von Juli Zeh und ihrer tschechischen Übersetzung | Theses on a related topic

1544.
Židlíková, Anna
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Psychology
Bachelor's thesis defence: Vliv reklamy na tělesné sebepojetí u mužů | Theses on a related topic

1545.
Žilková, Zdenka
Faculty: Faculty of Arts
Year: 2008, studies terminated for failure to fulfill study requirements
Programme/field: Philology / Czech Language and Literature
Bachelor's thesis defence: Svět románů Miloše Urbana | Theses on a related topic

1546.
Žirovnická, Alexandra maiden name: Zítková
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic
Master's thesis defence: Návrh marketingové strategie České rugbyové unie | Theses on a related topic

1547.
Žížková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / Museology
Bachelor's thesis defence: Muzeum Litovel - marketingová strategie malého muzea | Theses on a related topic

1548.
Žižlavská, Alžběta
Faculty: Faculty of Social Studies
Year: 2006, studies terminated for failure to fulfill study requirements
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Kvalitativní výzkum účinnosti reklamy
Bachelor's thesis defence: Výzkum účinnosti reklamního spotu | Theses on a related topic

1549.
Žurmanová, Barbara
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in German Language and Literature, Lower Secondary School Teacher Training in History
Master's thesis defence: Werbung und Werbesprache | Theses on a related topic

1550.
Žvanutová, Anežka maiden name: Březinová
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Armut, Reichtum und Geld in tschechischen und deutschen Redewendungen | Theses on a related topic