Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

501.
Želinská, Lucie maiden name: Kučerová
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Sebehodnocení v oblasti vzhledu jako moderátor vlivu typu reklamní fotografie na postoj k reklamě | Theses on a related topic Display description

502.
Židlíková, Anna
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Psychology
Bachelor's thesis defence: Vliv reklamy na tělesné sebepojetí u mužů | Theses on a related topic

503.
Žižlavská, Alžběta
Faculty: Faculty of Social Studies
Year: 2006, studies terminated for failure to fulfill study requirements
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Kvalitativní výzkum účinnosti reklamy
Bachelor's thesis defence: Výzkum účinnosti reklamního spotu | Theses on a related topic

504.
Žoček, Martin
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic

505.
Žurmanová, Barbara
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in German Language and Literature, Lower Secondary School Teacher Training in History
Master's thesis defence: Werbung und Werbesprache | Theses on a related topic