Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Tomíšek, Jan
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Ph.D.
Programme/field: Theoretical Legal Sciences (4-years) / Law Information and Communication Technologies
Doctoral thesis defence: Ochrana osobních údajů v systémech internetové reklamy | Theses on a related topic Display description

452.
Továrková, Jana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Financování a marketingová strategie Klubu Leitnerova | Theses on a related topic

453.
Trávniček, Jiří
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Omezení reklamy v ČR ve světle ústavních hodnot | Theses on a related topic

454.
Trnková, Martina
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: El lenguaje publicitario en los anuncios que se orientan al niño como consumidor | Theses on a related topic

455.
Trnovec, Juraj
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Klamavá reklama na internetu | Theses on a related topic

456.
Trusíková, Hana
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Skrytá reklama v ČR | Theses on a related topic

457.
Tyc, Pavel
Faculty: Faculty of Social Studies
Year: 2007, studies terminated for failure to fulfill study requirements
Programme/field: Psychology / Psychology, Psychology, Sociology, Sociology
Bachelor's thesis defence: Klamání jako součást manipulace v reklamě | Theses on a related topic

458.
Uhrová, Veronika
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in German Language and Literature
Bachelor's thesis defence: Hravě na Jánském Vrchu | Theses on a related topic

459.
Ušiaková, Marie
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Na trhu | Theses on a related topic

460.
Václavová, Nora
Faculty: Faculty of Informatics
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Typografická úprava a ilustrace knihy včetně její propagace prostřednictvím digitálních médií | Theses on a related topic

461.
Vaďura, Radim
Faculty: Faculty of Law
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama na léčiva, doplňky stravy a potraviny | Theses on a related topic

462.
Vaida, Petr
Faculty: Faculty of Law
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo a internet

463.
Vajner, Jiří
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v soudní praxi | Theses on a related topic

464.
Valášek, Kamil
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Ztohoven, nové sociální hnutí a média ve společnosti | Theses on a related topic

465.
Valešová, Karolína
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Sémantika reklamy - umělecké intervence v mediálním prostoru | Theses on a related topic

466.
Vančo, Jakub
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing snowbordovej školy | Theses on a related topic

467.
Vašková, Markéta
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Christian Education
Master's thesis defence: Reklama ve vyučování českému jazyku na 2. stupni ZŠ | Theses on a related topic

468.
Velanová, Petra
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Vliv reklamy na spotřebitelské chování dětí | Theses on a related topic

469.
Vémolová, Zuzana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Towards a New Feminine Ideal: Sinful Beauties Mae West and Bessie Smith | Theses on a related topic

470.
Vémolová, Zuzana
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Towards a New Feminine Ideal: Sinful Beauties Mae West and Bessie Smith | Theses on a related topic

471.
Vetešníková, Zdeňka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Iniciativa Pozitivní evoluce | Theses on a related topic
Bachelor's thesis defence: Iniciativa Pozitivní evoluce | Theses on a related topic

472.
Vidlák, Radim
Faculty: Faculty of Informatics
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Applied Informatics
Master's thesis defence: Reklamy na Webu | Theses on a related topic

473.
Vilímková, Nikola
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Ženy a sexismus v české reklamě | Theses on a related topic

474.
Vincenecová, Barbora
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza marketingové strategie zahraniční kosmetické firmy operující na českém trhu | Theses on a related topic

475.
Vižďová, Kateřina
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian Language and Literature
Bachelor's thesis defence: Jazyková hra v ruském propagačním a reklamním textu | Theses on a related topic

476.
Vlášek, Martin
Faculty: Faculty of Sports Studies
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace marketingových komunikací vybraných sportovních oddilů | Theses on a related topic

477.
Vlček, David
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Philology / French Language and Literature
Master's thesis defence: LA CHASSE AUX MYTHES : L’analyse du discours de l’homosexualité masculine dans la publicité française | Theses on a related topic

478.
Vlček, David
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in French Language and Literature
Master's thesis defence: LA CHASSE AUX MYTHES : L’analyse du discours de l’homosexualité masculine dans la publicité française | Theses on a related topic

479.
Vogelová, Pavlína
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Film and Audio-Visual Culture Studies
Bachelor's thesis defence: Brněnská meziválečná fotografie: Křižovatka v kulturním spektru města | Theses on a related topic

480.
Vojtíková, Klára
Faculty: Faculty of Sports Studies
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Pořádání mistrovství světa v basketbalu žen U17 v roce 2014 | Theses on a related topic

481.
Vrabec, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnání právní úpravy klamavé a srovnávací reklamy v ČR a na Slovensku | Theses on a related topic

482.
Vybíhalová, Alena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Polish Language and Literature
Master's thesis defence: Frazémy, parémie a okřídlené výrazy jako jazykový prostředek polské reklamy | Theses on a related topic

483.
Vysocká, Andrea
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

484.
Weigel, Michal
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Arts Education, Special Education
Master's thesis defence: Internetový obchod a propagační materiály pro občanské sdružení V růžovém sadu | Theses on a related topic

485.
Weisová, Eva
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Reklama na alkohol a její působení na děti a adolescenty | Theses on a related topic

486.
Werner, Erik
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Plánování mediální strategie podniku | Theses on a related topic

487.
Winkler, Radoslav
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic
Bachelor's thesis defence: Využití mediálního marketingu v hotelnictví | Theses on a related topic

488.
Witkovská, Jana
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Mathematics
Bachelor's thesis defence: Masová média | Theses on a related topic

489.
Wunschová, Karoline
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Zásahy do veřejného prostoru s případovou studií projektu Sochy v ulicích | Theses on a related topic

490.
Zach, Jiří
Faculty: Faculty of Social Studies
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Media and Communication Studies / Journalism
Bachelor's thesis defence: Mediální obraz feminity ve vybraných českých reklamách | Theses on a related topic
Bachelor's thesis defence: Mediální obraz feminity ve vybraných českých reklamách | Theses on a related topic

491.
Zajícová, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, German Language and Literature
Master's thesis defence: Stilistische Elemente in der Werbung | Theses on a related topic

492.
Záliš, Ladislav
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Associations of Pleasurable Fantasizing, Coping Styles and Subjective Well-being | Theses on a related topic

493.
Zaoralová, Jitka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Komunikační strategie Wannieck Gallery | Theses on a related topic

494.
Zapletal, David
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic

495.
Zemanová, Andrea
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / History, Media Studies and Journalism (combination/specialization: Journalism)
Bachelor's thesis defence: Prvorepublikový inzerát optikou stranického tisku | Theses on a related topic

496.
Zíbrtová, Klára
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Média a jejich vliv na děti | Theses on a related topic

497.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Bachelor's thesis defence: Reklama - její typy a jazykové prostředky | Theses on a related topic

498.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Master's thesis defence: Využití reklamy v učivu českého jazyka na 2. stupni ZŠ | Theses on a related topic

499.
Zvolská, Markéta
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Proč kupujeme Kofolu a Míšu? Princip nostalgie v českých reklamních kampaních. | Theses on a related topic

500.
Želinská, Lucie maiden name: Kučerová
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Sebehodnocení v oblasti vzhledu jako moderátor vlivu typu reklamní fotografie na postoj k reklamě | Theses on a related topic