Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Macháček, Ondřej
Faculty: Faculty of Law
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a ochrana svobody projevu | Theses on a related topic Display description

302.
Machalová, Helena
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zdanění reklamy v Evropě formou místních daní | Theses on a related topic

303.
Maláčová, Darina
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní problémy reklamy a jejich odraz v českém denním tisku | Theses on a related topic

304.
Malášek, Vladimír
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

305.
Malatincová, Tatiana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Ph.D.
Programme/field: Psychology (4-years) / Clinical Psychology
Doctoral thesis defence: Dimensions of Procrastination: A Theoretical and Empirical Breakdown of the Procrastination Construct | Theses on a related topic

306.
Malešák, Petr
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Výběr zaměstnanců v konkrétním podniku | Theses on a related topic

307.
Maňasová Hradská, Helena
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Aesthetics
Doctoral thesis defence: Vizualizace metafory pokroku v reklamě meziválečného Československa | Theses on a related topic

308.
Markytán, Jiří
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Faktory ovlivňující efektivitu influencer marketingu | Theses on a related topic

309.
Maryška, Martin
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: Aesthetics and Culture Studies / Aesthetics and Culture Studies
Doctoral thesis defence: Dramaturgie divadelního plakátu: K estetice a poetice grafického designu v divadlech | Theses on a related topic

310.
Mařáková, Gabriela
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza image konkrétního družstva | Theses on a related topic

311.
Mašková, Zuzana
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Music, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Hudební sémiotika v mediální praxi a její společenský význam | Theses on a related topic

312.
Matějková, Zdeňka
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Dar a reklama z pohledu daně z příjmů | Theses on a related topic

313.
Matulová, Tereza
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Využití principů behaviorální ekonomie v herním průmyslu se zaměřením na jednotlivé obchodní modely | Theses on a related topic

314.
Matúšů, Dagmar
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v judikatuře vybraných evropských soudů | Theses on a related topic

315.
Maxová, Veronika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nekalá soutěž v právu Evropských společenství a v rozhodovací praxi Evropského soudního dvora | Theses on a related topic

316.
Mazánková, Kristýna
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Sociální sítě jako nové prostředí pro internetovou reklamu | Theses on a related topic

317.
Mědílek, Šimon
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

318.
Medvěd, Milan
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Analýza reklamační politiky výrobního podniku

319.
Měchura, Marek
Faculty: Faculty of Law
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Klamání spotřebitelů v médiích | Theses on a related topic

320.
Mezerová, Anežka
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats | Theses on a related topic

321.
Mezerová, Martina
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Special Education for Education
Bachelor's thesis defence: Jednotný vizuální styl - Cukrárna Celerín | Theses on a related topic

322.
Mičánová, Marta
Faculty: Faculty of Medicine
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Média a jejich vliv na postoje lidí ke zdraví v laické populaci | Theses on a related topic

323.
Mičková, Michaela
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Případová studie propagace multižánrového festivalu Life! 2018 v kontextu sociálních sítí | Theses on a related topic

324.
Mihálik, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavé praktiky v nekalé soutěži | Theses on a related topic

325.
Michajlová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Slovak Language and Literature
Master's thesis defence: Reklama - lexikálny fenomén | Theses on a related topic

326.
Michalíková, Michaela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Grafik a fotograf Antonín Pánek | Theses on a related topic

327.
Michalová, Jana
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamační politiky výrobního podniku | Theses on a related topic

328.
Miková, Zuzana
Faculty: Faculty of Education
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School Teacher Training in Geography / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Geography
Master's thesis defence: Mediální výchova v občanské výchově | Theses on a related topic

329.
Mikušová, Laura
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Combined Art Studies / Combined Art Studies
Bachelor's thesis defence: Umelecké dielo a identita jeho autora v médiách a reklame | Theses on a related topic

330.
Mikutová, Michaela
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Systematická review asociace mezi vystavením reklamě a rozvojem materialismu u dětí | Theses on a related topic

331.
Možíšová, Alžběta
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / Philosophy, Sociology
Bachelor's thesis defence: Genderové reprezentace v reklamách v ženských a mužských časopisech | Theses on a related topic

332.
Můčková, Alžběta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance and Law
Bachelor's thesis defence: Tabákový akcíz | Theses on a related topic

333.
Muselíková, Veronika
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Humanities / Aesthetics, Czech Language and Literature
Master's thesis defence: Analýza prostředků persvaze v reklamních textech časopisů Týden | Theses on a related topic

334.
Mušálek, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Product placement v evropské směrnici a v marketingové praxi | Theses on a related topic

335.
Nasvetrová, Marie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Krása a ošklivost v reklamě | Theses on a related topic

336.
Nemravová, Lucie
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: My | Theses on a related topic

337.
Nezhybová, Michaela
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Účinnost televizní reklamy na mladou generaci | Theses on a related topic
Bachelor's thesis defence: Vliv postojů k rodičovství a rodovým rolím na hodnocení charakteristik vybraných druhů kontroly početí:rozdíly mezi muži a ženami | Theses on a related topic

338.
Nováčková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Film and Audio-Visual Culture Studies, History of Arts
Master's thesis defence: Grafický design a Petr Babák | Theses on a related topic

339.
Nováková, Tereza
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Behaviorální ekonomie a její vliv (jako inspirace a korektiv) na soukromoprávní úpravy | Theses on a related topic

340.
Novotná, Pavla
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv médií na žáky druhého stupně základní školy | Theses on a related topic

341.
Nytrová, Alice
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právně reprobované motivy v reklamě | Theses on a related topic

342.
Obrátilová, Alena
Faculty: Faculty of Arts
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media, Theory of Interactive Media
Bachelor's thesis defence: Podprahové vnímání jako princip reklamního sdělení nových médií | Theses on a related topic

343.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Phraseologismen in der Werbesprache. Vorkommen und Funktion der Phraseme in der Bierwerbung | Theses on a related topic

344.
Ondráčková, Anna
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Weinwerbung aus textlinguistischer und translatologischer Sicht | Theses on a related topic

345.
Ondrejová, Ivana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu textů | Theses on a related topic

346.
Ondrejovičová, Katarína
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Análisis lingüístico de los anuncios de cosmética | Theses on a related topic

347.
Opavský, Lukáš
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day | Theses on a related topic

348.
Opletal, Radek
Faculty: Faculty of Sports Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Movement Activities, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Osobnost sportovce v reklamě | Theses on a related topic

349.
Otáhalová, Simona
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Aktuální trendy event marketingu v ČR | Theses on a related topic

350.
Otrusina, Petr
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: K srovnání obecné a konkrétní regulace reklamy | Theses on a related topic