Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic Display description

402.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

403.
Skočovský, David
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing Tipsport extraligy ledního hokeje | Theses on a related topic

404.
Slavinská, Petra
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Aesthetics and Culture Studies
Master's thesis defence: Estetika street artu: Vysoké i nízké jako nástroj odporu i komerce | Theses on a related topic

405.
Slivka, Alexander
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh internetové komunikační kampaně | Theses on a related topic

406.
Slováková, Tereza
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Humor and Its Role in American TV Commercials | Theses on a related topic

407.
Sobalvarro, Anemilia
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management (Eng.)
Master's thesis defence: Social Media Marketing | Theses on a related topic

408.
Soběslavská, Vendula
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in French Language
Master's thesis defence: Le lexique de la publicité en classe de FLE | Theses on a related topic

409.
Součková, Kateřina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Comparison of the English Way of Advertising with its Spanish Counterparts | Theses on a related topic

410.
Sováková, Lucie
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie podniku | Theses on a related topic

411.
Staněk, Aleš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Organizace sportovní akce - MS U18 v ledním hokeji | Theses on a related topic

412.
Statečný, Jan
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Skrytá reklama - právní a ekonomické aspekty | Theses on a related topic

413.
Stejskal, Ondřej
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Rozšířená realita a její využití v současné době | Theses on a related topic

414.
Strachoňová, Helena
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Technologie motion capture a její využití v umění a populární kultuře | Theses on a related topic

415.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Bachelor's thesis defence: Sulle caratteristiche principali delle pubblicità automobilistiche e motociclistiche | Theses on a related topic

416.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

417.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

418.
Suk, Rudolf
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Skrytá reklama | Theses on a related topic
Master's thesis defence: Skrytá reklama | Theses on a related topic

419.
Svačina, Karel
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Věda a expertíza v reklamě: kvalitativní analýza | Theses on a related topic

420.
Svetlík, Martin
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace v nových médiích | Theses on a related topic

421.
Svoboda, Ondřej
Faculty: Faculty of Informatics
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Audiovizuální marketingová podpora ICT produktů a služeb | Theses on a related topic

422.
Svoboda, Tomáš
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Reakce spotřebitele na srovnávací reklamu | Theses on a related topic

423.
Sýkora, Petr
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v USA | Theses on a related topic

424.
Sýkorová, Hana
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in French Language
Master's thesis defence: Les médias comme moyen d apprendre | Theses on a related topic

425.
Sylla, Christine
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Umenie nových médií vo Francúzsku z hľadiska stratégie online prezentácie a propagácie | Theses on a related topic

426.
Szynder, Krystian
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Polish Language and Literature, Slovenian Language and Literature
Bachelor's thesis defence: Reklama jako zjawisko językowe (na przykładzie polskich spotów reklamowych) | Theses on a related topic

427.
Šandor, Matej
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty elektronického obchodování | Theses on a related topic

428.
Šebelová, Rebeka
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Využití subliminálního signálu v nových médiích a hudbě | Theses on a related topic

429.
Šefčíková, Katarína
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Persuasive Strategies in Health-Related Advertisements | Theses on a related topic

430.
Šerlovský, Václav
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Právní úprava umístění produktů ve filmové a seriálové tvorbě | Theses on a related topic
Bachelor's thesis defence: Právní úprava umístění produktů ve filmové a seriálové tvorbě | Theses on a related topic

431.
Ševčík, Vít
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Bachelor's thesis defence: Působení a vliv reklamy na žáky 2. stupně ZŠ na vybraných brněnských školách | Theses on a related topic

432.
Ševčíková, Kamila
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamání jako nekalosoutěžní aspekt | Theses on a related topic

433.
Ševčíková, Soňa maiden name: Bartošová
Faculty: Faculty of Arts
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Transkulturní vnímaní barev reklamy v diferencovaných kulturách z hlediska teritoriálního rozložení | Theses on a related topic
Bachelor's thesis defence: Transkulturní vnímaní barev reklamy v diferencovaných kulturách z hlediska teritoriálního rozložení | Theses on a related topic

434.
Šidák, Matěj
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management of Tourist Trade)
Bachelor's thesis defence: Marketing NHL | Theses on a related topic

435.
Šindelářová, Lucie
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Sociology / Social Anthropology, Sociology
Bachelor's thesis defence: Reprezentace genderovaného dětství v reklamě | Theses on a related topic
Bachelor's thesis defence: Reprezentace genderovaného dětství v reklamě | Theses on a related topic

436.
Špiller, Jakub
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Philology / Czech Language and Literature
Bachelor's thesis defence: Prostředky persvaze v předvolebních kampaních | Theses on a related topic

437.
Šprtová, Klára
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Análisis sociolingüístico de los anuncios publicitarios españoles de la marca Maggi | Theses on a related topic

438.
Šreflová, Sally Sanad
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Law / Law
Master's thesis defence: Právní úprava marketingových nástrojů bankovních institucí | Theses on a related topic

439.
Štětková, Sára
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Podprahová reklama | Theses on a related topic

440.
Štrof, Michal
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Aktuální tendence v české judikatuře a literatuře z práva proti nekalé soutěži | Theses on a related topic

441.
Študentová, Pavla
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / Spanish-language Translation
Master's thesis defence: Elementos de localización en la traducción de los textos apelativos y las páginas web de la empresa Notino: análisis comparativo de las versiones checa y española | Theses on a related topic

442.
Šuhájková, Kateřina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / French Language and Literature
Bachelor's thesis defence: Mots empruntés à l’anglais dans les textes de la publicité | Theses on a related topic

443.
Šúrová, Alena
Faculty: Faculty of Economics and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Uplatňování metod získávání a výběru pracovníků v podmínkách konkrétního podniku | Theses on a related topic

444.
Šusteková, Silvia
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Recursos lingüísticos de persuasión en la publicidad | Theses on a related topic

445.
Šuster, Jakub
Faculty: Faculty of Social Studies
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Political Science / Electoral studies and political marketing
Master's thesis defence: Politická reklama na Facebooku a její vnímání | Theses on a related topic

446.
Šustrová, Michaela
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní úprava reklamy na tabákové výrobky | Theses on a related topic

447.
Šustrová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

448.
Švancara, Radim
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Jazyk reklamy | Theses on a related topic

449.
Tauchenová, Veronika maiden name: Tomášová
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama šířená prostředky komunikace na dálku | Theses on a related topic

450.
Teuvažukova, Saida
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Russkaja internet-reklama i PR v sfere turizma | Theses on a related topic