Theses on a related topic (having the same keywords):

emocni marketing, sensory marketing, emotion marketing, reklama, smysly, senses, chovani spotrebitele, advertising, smyslovy marketing, consumer behaviour

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Bartošová, Andrea
Faculty: Faculty of Arts
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defence: Jaroslav Rössler - reklamní fotografie | Theses on a related topic Display description

202.
Basler, Petr
Faculty: Faculty of Science
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Applied Mathematics / Mathematics - Economics
Bachelor's thesis defence: Teorie spotřebitele | Theses on a related topic

203.
Bayerová, Eva
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Analyse der ausgewählten Werbetexte | Theses on a related topic

204.
Becková, Irena
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Videohry jako prostor pro reklamu | Theses on a related topic

205.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

206.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

207.
Běhounková, Petra
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Major shifts in shaping Coca-Cola print advertisements | Theses on a related topic

208.
Beňová, Barbora
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: English Language and Literature / English Language and Literature
Bachelor's thesis defence: Marketing Transcreation: Considering Cultural Nuances | Theses on a related topic

209.
Beránek, Vít
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo a internet | Theses on a related topic
Master's thesis defence: Právo a internet | Theses on a related topic

210.
Bernatíková, Tereza
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Czech Language and Literature
Master's thesis defence: Role médií ve spotřební společnosti z pohledu žáků 2. stupně ZŠ | Theses on a related topic

211.
Bernkopfová, Jana
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Napěťové zrcadlo | Theses on a related topic

212.
Bijedić, Azur
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

213.
Bilačičová, Patrícia
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Vliv COVID-19 na chování spotřebitele online | Theses on a related topic

214.
Bilený, Juraj
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Philology / Scandinavian Studies
Bachelor's thesis defence: Alkohol vo Švédsku a na Slovensku – rola v spoločnosti a prístup zo strany štátu | Theses on a related topic

215.
Bílková, Veronika
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Komercionalizace dětství | Theses on a related topic

216.
Bínová, Michaela maiden name: Kratochvílová
Faculty: Faculty of Law
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Právní regulace reklamy na kojeneckou výživu | Theses on a related topic

217.
Bláha, Michal
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Kýč a soudobá společnost | Theses on a related topic

218.
Bláhová, Alena
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama - právní úprava a samoregulace v ČR a SR | Theses on a related topic

219.
Bodyová, Lenka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: "Die Werbesprache und ihre Übersetzung" Analyse ausgewählter deutscher Werbetexte und ihrer Übersetzungen ins Tschechische | Theses on a related topic

220.
Borůvková, Hana maiden name: Blahová
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Sociology
Bachelor's thesis defence: Konzumní společnost a konzumní kultura | Theses on a related topic

221.
Bořecký, Michal
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Zobrazení a využití ticha a hluku v reklamě na mobilní operátory | Theses on a related topic

222.
Bosák, Peter
Faculty: Faculty of Informatics
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Public Administration Informatics
Bachelor's thesis defence: Využití herních principů v marketingových strategiích | Theses on a related topic

223.
Brablec, Martin
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Political Science
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

224.
Branná, Lucie
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Die Phraseologismen in den Werbeanzeigen | Theses on a related topic

225.
Brýžová, Olga
Faculty: Faculty of Social Studies
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Media Studies and Journalism / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Pohled za oponu Instagramové krásy. Série rozhovorů na téma prezentace beauty standardů na sociální síti Instagram | Theses on a related topic

226.
Břeňová, Marta
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Social Antropology
Bachelor's thesis defence: Stereotyp versus inovace: sémiotická analýza genderových aspektů reklamy | Theses on a related topic
Bachelor's thesis defence: Subjektivní vnímání genderových aspektů reklamy a jejich dopad na genderovou identitu | Theses on a related topic

227.
Bučková, Barbora
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Regional Development and Tourism / Regional Development and Tourism
Bachelor's thesis defence: Fenomén stárnutí populace a jeho vliv na cestovní ruch | Theses on a related topic

228.
Bukovská, Andrea
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Multimediálny projekt Sociálna sieť | Theses on a related topic

229.
Bursík, Bronislav
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Las formas de tratamiento en la publicidad periodística de hoy y de hace 25 años | Theses on a related topic

230.
Cejp, Daniel
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Etická spotřeba | Theses on a related topic

231.
Cibuľková, Jana maiden name: Pertlíková
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Special Education / Special Education for Adults
Master's thesis defence: Efekt Snoezelenu v terapii dospělých pacientů v akutní psychiatrické péči | Theses on a related topic

232.
Císková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Guerilla marketing a právo proti nekalé soutěži | Theses on a related topic

233.
Crha, Jiří
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Kontroverzní reklama a její hranice | Theses on a related topic

234.
Crháková, Magda
Faculty: Faculty of Sports Studies
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Regeneration and Nutrition in Sport
Bachelor's thesis defence: Smysly - ucho | Theses on a related topic

235.
Cvrčková, Marta maiden name: Kučírková
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza televizní reklamy prezentující online služby webového vyhledávače Google | Theses on a related topic

236.
Čapková, Eva
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Multimodality and Genre Hybridism in Online Advertising of Weight Loss Supplements | Theses on a related topic

237.
Čavojská, Stanislava maiden name: Pernišová
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Education / Education
Master's thesis defence: Vplyv reklamy na deti | Theses on a related topic

238.
Čejka, Miloš
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Iritační reklamní podnět a jeho vliv na preferenci značky | Theses on a related topic

239.
Čepeláková, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Současná móda a její vliv na společnost | Theses on a related topic
Bachelor's thesis defence: Jak lidé vnímají současnou módu: role masových médií | Theses on a related topic

240.
Čulejová, Radka
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu reklam | Theses on a related topic

241.
Dědeček, Aleš
Faculty: Faculty of Sports Studies
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Physical Education and Sport
Bachelor's thesis defence: Sportovní reklama | Theses on a related topic

242.
Denev, Alex
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace využití marketingových nástrojů u klubů české a bulharské fotbalové ligy | Theses on a related topic
Master's thesis defence: Komparace využití marketingových nástrojů u klubů české a bulharské fotbalové ligy | Theses on a related topic

243.
Deset, Ján
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnání sankcí v oblasti soutěže zejména reklamy v rámci českého a angloamerického právního systému | Theses on a related topic

244.
Dlapová, Vendula
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Vliv sociálních sítí na jedince | Theses on a related topic

245.
Dočkalová, Mária
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza spotřebitelského chování zákazníků freshbedynky.cz | Theses on a related topic

246.
Donát, Josef
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Autorská práva v reklamě | Theses on a related topic

247.
Dörr, Jindřiška
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Vliv médií na utváření hodnot veřejnosti | Theses on a related topic

248.
Dostálová, Dagmar
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzung von Werbetexten. Dargestellt anhand von Materialien des Urlaubsservice der Österreich Werbung | Theses on a related topic

249.
Drabina, Pavel
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky nových médií a televizní reklama | Theses on a related topic

250.
Dubovská, Jana
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philology / German Language and Literature
Master's thesis defence: Emotionale Strategien in der Werbesprache. Eine linguistische Textanalyse. | Theses on a related topic