Theses on a related topic (having the same keywords):

emocni marketing, sensory marketing, emotion marketing, reklama, smysly, senses, chovani spotrebitele, advertising, smyslovy marketing, consumer behaviour

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Hradecká, Karolína
Faculty: Faculty of Arts
Year: 2024, studies under way
Programme/field: Social Education and Counselling / Social pedagogy and counselling
Master's thesis defence: Konzumerismus u dětí předškolního věku očima matek | Theses on a related topic Display description

302.
Hrežová, Eliška
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Vnímání hudby v reklamě různými věkovými skupinami | Theses on a related topic

303.
Hronová, Tereza
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Projevy glokalizace v soudobé televizní reklamě v České republice | Theses on a related topic

304.
Hrubý, Adam
Faculty: Faculty of Informatics
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Vizuální kampaň hudební skupiny | Theses on a related topic

305.
Hrušová, Petra
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Reklama pro české seniory | Theses on a related topic

306.
Hříbek, Tomáš
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a práva duševního vlastnictví | Theses on a related topic

307.
Hubáček, David
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Vliv PPC reklamy na nákupní rozhodovací proces zákazníka | Theses on a related topic

308.
Hubináková, Ivana
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama a nekalá súťaž v právnych úpravach ČR a SR | Theses on a related topic

309.
Hublová, Hana
Faculty: Faculty of Sports Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Reklama a sponzoring v házenkářských klubech v České Republice | Theses on a related topic

310.
Hudcovský, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

311.
Hudečková, Jana
Faculty: Faculty of Education
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Pojetí krásna (estetična) v dějinách evropských či světových kultur | Theses on a related topic

312.
Hurbišová, Michaela
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Souvislost mezi věkem a optimálním počtem možností při rozhodování | Theses on a related topic

313.
Huťková, Markéta
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Instagram jako diktátor krásy | Theses on a related topic

314.
Hvězdová, Jana maiden name: Korotvičková
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Reklama a její vliv na dospívající | Theses on a related topic

315.
Hvězdová, Renata
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Special Education
Master's thesis defence: Seznamovací inzeráty na internetu - sociolingvistická analýza a analýza dískurzu | Theses on a related topic

316.
Hynková, Beáta
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Vliv pandemie na chování spotřebitele | Theses on a related topic

317.
Chatrný, Aleš
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Analýza spotřebitelského chování | Theses on a related topic

318.
Chlanová, Iveta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

319.
Chlebíková, Jana
Faculty: Faculty of Education
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Secondary School Teacher Training in Arts and Visual Creative Works / Secondary School Teacher Training in Arts and Visual Creative Works
Master's thesis defence: Absorpce - vnější vlivy a výtvarný projev | Theses on a related topic

320.
Chromková, Eliška
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in Russian Language
Master's thesis defence: Syntaktické konstrukce v ruských a českých reklamních textech | Theses on a related topic

321.
Chudobová, Simona
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Komunikační strategie Městské knihovny Antonína Marka Turnov | Theses on a related topic

322.
Chýla, Marek
Faculty: Faculty of Sports Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Využití marketingu českých sportovních klubů v masmédiích | Theses on a related topic

323.
Chytková, Kateřina
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Ruské reklamní slogany ve sféře finančních služeb | Theses on a related topic

324.
Iblová, Mirka
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic

325.
Jahoda, Karel
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Education / Social Education
Master's thesis defence: Vliv sdělovacích prostředků na utváření současného obrazu světa - aspekty reklamy a jejího vlivu na dospívající mládež | Theses on a related topic

326.
Janáček, Petr
Faculty: Faculty of Sports Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Sport Activities, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Sport a masová média | Theses on a related topic

327.
Jančová, Monika
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Sociology / Sociology
Master's thesis defence: "Guys for Themselves": A Textual Analysis of the Staropramen Advertising Campaign | Theses on a related topic

328.
Jandásková, Kateřina
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Rozšířená realita jako nástroj digitálního marketingu | Theses on a related topic

329.
Jandová, Dagmar
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in German Language and Literature
Bachelor's thesis defence: Srovnání Démokritova a Epikúrova atomismu | Theses on a related topic

330.
Janigová, Katarína
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Philology / Slovak Language and Literature
Master's thesis defence: Jazyk reklamy | Theses on a related topic

331.
Janouch, Vít
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v právní úpravě a praxi | Theses on a related topic

332.
Janská, Naďa
Faculty: Faculty of Arts
Year: 2007, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: "Když ji miluješ, pak není co řešit" aneb reklama v ČR | Theses on a related topic

333.
Jelínková, Petra
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zlehčování v judikatuře a praxi | Theses on a related topic

334.
Jírovcová, Vladimíra maiden name: Loudová
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Public Policy / Public Administration
Master's thesis defence: Česká televize - aktuální právní problémy | Theses on a related topic

335.
Jochová, Irena
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Art, Upper Secondary School Teacher Training in Visual Creative Work
Master's thesis defence: Relativita a transformace libosti ve virtuální interakci | Theses on a related topic

336.
Jonešová, Monika
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Vliv reklamního sdělení na život seniorů | Theses on a related topic

337.
Jordanová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Bulgarian Language and Literature
Master's thesis defence: Jazyková analýza manipulativních strategií reklam v bulharštině a češtině (na bázi reklam finančních institucí) | Theses on a related topic

338.
Jurčíková, Eva
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Analýza marketingového prostředí a návrh komunikačního mixu pro Galerii současného umění v Českých Budějovicích. | Theses on a related topic

339.
Juříková, Jana
Faculty: Faculty of Law
Year: 2024, studies terminated for failure to fulfill study requirements
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Kodex Rady pro reklamu - čas na změnu? | Theses on a related topic
Bachelor's thesis defence: Kodex Rady pro reklamu - čas na změnu? | Theses on a related topic

340.
Kačányová, Barbora
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Verwendung der Alliteration in der deutschen Werbung und Presse | Theses on a related topic

341.
Kačenková, Dana
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Projekty ve výtvarné výchově pro 1. stupeň ZŠ | Theses on a related topic

342.
Kaderková, Hana
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Reklama zaměřená na služby v České republice poskytované rusky mluvícím osobám | Theses on a related topic

343.
Kalčoková, Maša
Faculty: Faculty of Social Studies
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Spôsoby racionalizácie konzumácie živočíšnych produktov a ich reprodukovanie v reklamách | Theses on a related topic

344.
Kalousek, Libor
Faculty: Faculty of Law
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Public Administration
Bachelor's thesis defence: Veřejnoprávní úprava reklamy tabákových výrobků a alkoholu

345.
Kamenský, Michal
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v českém právním řádu a její aktuální projevy | Theses on a related topic

346.
Kapitula, Igor
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: Kommunikativnaja struktura reklamnogo teksta | Theses on a related topic
Master's thesis defence: Reklamnyj slogan v russkom i češskom jazyke | Theses on a related topic

347.
Kapitula, Igor
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature, Ukrainian Language and Literature
Master's thesis defence: Kommunikativnaja struktura reklamnogo teksta | Theses on a related topic
Master's thesis defence: Reklamnyj slogan v russkom i češskom jazyke | Theses on a related topic

348.
Karlíčková, Vendula
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Rozšířená realita jako nástroj grafického designu v display reklamě | Theses on a related topic

349.
Kašická, Ivana
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační mix konkrétního podniku | Theses on a related topic

350.
Kladošová, Tereza Rosalie
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Komerční II. | Theses on a related topic