Theses on a related topic (having the same keywords):

tropes, syntactic means of expressiveness, reklama, reklamni text, recove figury, lexikalni expresivni prostredky, stylisticke expresivni prostredky. visual and expressive means, lexical means of expressiveness, tropy, advertising, advertising text, stylistic means of expressiveness., obrazne a expresivni prostredky, reklamni scenar, syntakticke expresivni prostredky, advertising script, figures of speech

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Otýpková, Lenka
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Psychology / Psychology
Master's thesis defence: Vliv reklamy na hrové chování dětí | Theses on a related topic Display description

402.
Pacíková, Lenka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature, Russian Language and Literature
Master's thesis defence: The Level of Formality versus Informality in Advetising for Medical Professionals | Theses on a related topic

403.
Padrtová, Miroslava maiden name: Císařová
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza účinosti nástrojů komunikace se zákazníkem | Theses on a related topic

404.
Pápista, Adrián
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně vybraného druhu produktu

405.
Patloka, Jáchym
Faculty: Faculty of Law
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Commercial Law Studies / Commercial Law Studies
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic
Bachelor's thesis defence: Reklama na tabákové výrobky | Theses on a related topic

406.
Pavličová, Lenka
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Philology / Baltic Languages and Literatures, French Language and Literature
Bachelor's thesis defence: La contribution de la synesthésie dans les publicités cosmétiques et alimentaires en France : analyse sémantique | Theses on a related topic

407.
Pawlik, Jan
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Guerilla marketing a jeho právní regulace | Theses on a related topic

408.
Pazdera, Jaroslav
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Vliv reklamy na žáky 2. stupně ZŠ při výběru potravinových produktů | Theses on a related topic

409.
Pazdera, Jaroslav
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Master's thesis defence: Vliv reklamy na alkoholické produkty u žáků 2. stupně ZŠ | Theses on a related topic

410.
Pejková, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Sponzoring v akademických knihovnách | Theses on a related topic

411.
Pekárková, Anna
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Mathematics for Education / Civics and Basics of Social Studies for Education, Mathematics for Education
Bachelor's thesis defence: Mediální svět a kritické myšlení v rámci občanské výchovy | Theses on a related topic

412.
Pelclová, Jana maiden name: Leciánová
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Ph.D.
Programme/field: Philology (4-years) / English Linguistics
Doctoral thesis defence: Persuasive strategies in advertising discourse. A lexico-grammatical and socio-pragmatic analysis | Theses on a related topic

413.
Pelešková, Hana
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Ochrana osobních údajů v médiích | Theses on a related topic

414.
Person, Peter
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

415.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature, Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

416.
Peterková, Lada
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Persuasive Strategies in the Discourse of Advertising | Theses on a related topic

417.
Petrová, Lenka
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Stereotypizace ženy v televizní reklamě: komparace české a portugalské reklamní produkce (Tv Nova, TVI) | Theses on a related topic

418.
Petrušková, Veronika
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Proměna mediální reprezentace ženy v reklamě v ženských lifestylových časopisech Žena a život a Elle mezi lety 1996 až 2016: komparativní obsahová analýza | Theses on a related topic

419.
Picková, Kateřina
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: Tělo jako médium (dokument) | Theses on a related topic

420.
Písaříková, Milada
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: Analýza stylistických prostředků užívaných v inzerci z důvodu většího účinku na spotřebitele | Theses on a related topic

421.
Plevíková, Ivana
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Lolita: A Cultural Analysis | Theses on a related topic

422.
Plevíková, Ivana
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Lolita: A Cultural Analysis | Theses on a related topic

423.
Pluháčková, Eva
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzungsproblematik der makro- und mikrostilistischen Ebene am Beispiel des Buches „Sommerhaus, später“ von Judith Hermann | Theses on a related topic

424.
Polášek, Miroslav
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v evropském a českém právu | Theses on a related topic

425.
Popescu, Dumitru
Faculty: Faculty of Economics and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management (Eng.)
Master's thesis defence: Real features of the online advertising research | Theses on a related topic

426.
Poppová, Zora
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Environmental Humanities / Economic Policy, Environmental Studies
Bachelor's thesis defence: Ochrana životního prostředí jako politikum v sebeprezentaci železničních společností | Theses on a related topic

427.
Pořízková, Lenka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Kritika moderního a současného designu a užitého umění v díle historika Paula Johnsona | Theses on a related topic
Bachelor's thesis defence: Kritika moderního a současného designu a užitého umění v díle historika Paula Johnsona | Theses on a related topic

428.
Pospíšil, Michal
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Management a marketing ruské fotbalové ligy | Theses on a related topic

429.
Príbeli, Alexandra
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Reklamní komunikace optikou adolescentů | Theses on a related topic

430.
Prokop, Jan
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační mix konkrétního podniku | Theses on a related topic
Master's thesis defence: Využití fondů Evropské unie jako nástroje pro zvýšení inovace a konkurenceschopnosti MSP | Theses on a related topic

431.
Přikrylová, Anežka
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Social Anthropology
Bachelor's thesis defence: Pojetí autenticity v prostředí českých módních blogů | Theses on a related topic

432.
Přívětivá, Daniela
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Komerční I | Theses on a related topic

433.
Pudelková, Vendula
Faculty: Faculty of Social Studies
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Reklama 2.0 aneb reklamní sdělení ve věku nových médií | Theses on a related topic

434.
Punčochářová, Věra
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Jazyk reklamy a chyby v reklamním textu | Theses on a related topic

435.
Racková, Karolína
Faculty: Faculty of Education
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School English Language Teacher Training / Lower Secondary School English Language Teacher Training, Lower Secondary School Teacher Training in French Language
Master's thesis defence: Travel agencies' advertisements - persuasive strategies and stylistic features | Theses on a related topic

436.
Radil, Ondřej
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Agresivní praktiky v nekalé soutěži | Theses on a related topic

437.
Rektorová, Rosana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / Norwegian Language and Literature
Bachelor's thesis defence: Norské módní blogy v rámci teorie komunikace | Theses on a related topic

438.
Richter, Bronislav
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama podle obchodního zákoníku | Theses on a related topic

439.
Rokosová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Využití a význam marketingu při propagaci kulturních akcí ve Zlíně | Theses on a related topic

440.
Rokytová, Michaela
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Master's thesis defence: Mediální svět a reklama – žáci základních škol – výtvarná výchova | Theses on a related topic

441.
Rudelová, Dorota
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a zákon o provozování rozhlasového a televizního vysílání | Theses on a related topic

442.
Rumlenová, Tereza
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies, Theory of Interactive Media
Bachelor's thesis defence: Mediální dimenze města | Theses on a related topic

443.
Ryndová, Eva
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Social Aspects of Advertising | Theses on a related topic

444.
Řezníčková, Ivana
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Reklama z pohledu sémiotiky | Theses on a related topic

445.
Sedláček, Pavel
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Překlad internetových stránek společnosti v kontextu marketingové komunikace | Theses on a related topic

446.
Semrádová, Barbara
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defence: Window Display | Theses on a related topic

447.
Schmidtová, Veronika maiden name: Lojdová
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Fast Food Billboard Advertising: Discourse Analysis | Theses on a related topic

448.
Schwarz, Erik
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Video ako aparát komunikácie budúcnosti a jeho vnímanie spoločnosťou | Theses on a related topic
Bachelor's thesis defence: Video ako komunikačná forma súčastnosti a jeho vnímanie spoločnosťou | Theses on a related topic

449.
Silná, Denisa
Faculty: Faculty of Arts
Year: 2024, studies under way
Programme/field: Culture Management / Culture Management
Master's thesis defence: Reklama jako nástroj politicko-vojenské propagandy 20. století/ Advertising as a tool of political-military propaganda | Theses on a related topic

450.
Sitáni, Štefan
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Persuaze a jazyk reklamy: Analýza tiskových reklamních textů | Theses on a related topic