Theses on a related topic (having the same keywords):

reklama ve vyhledavacich, relevance reklamy, digital marketing, nakupni rozhodovaci proces, digitalni marketing, ad targeting, ppc reklama, online reklama, ppc advertising, online advertising, ad relevance, spotrebitelske chovani zakazniku, cileni reklamy, search engine marketing, consumer behaviour, purchase decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Trojan, Martin
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Zhodnocení a optimalizace výkonnosti pay-per-click (PPC) inzerce | Theses on a related topic Display description

2.
Bedřichová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

3.
Buryan, Josef
Faculty: Faculty of Informatics
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Využití digitálního marketingu v propagaci cloudové BPM platformy | Theses on a related topic

4.
Demelová, Hana
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

5.
Hreščáková, Simona
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Informatics / Business Informatics
Bachelor's thesis defence: Sociální proměnné a pozitivní a negativní elektronický word of mouth | Theses on a related topic

6.
Chlupáč, Dominik
Faculty: Faculty of Sports Studies
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Marketing vybrané sportovní značky | Theses on a related topic
Master's thesis defence: Marketing vybrané sportovní značky | Theses on a related topic

7.
Jášková, Eva
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Graffiti jako nástroj digitálního marketingu | Theses on a related topic

8.
Jilka, Michal
Faculty: Faculty of Sports Studies
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Strategická analýza marketingových a PR aktivit florbalového turnaje Hummel Open Game | Theses on a related topic

9.
Kašparová, Barbora
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Nástroje digitálního marketingu v diskurzu teorie nových médií | Theses on a related topic

10.
Khokhlova, Elena
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Musicology
Doctoral thesis defence: Opera Houses Online: Marketing Sophisticated Art in the Age of Big Data and Social Media | Theses on a related topic

11.
Klímová, Veronika
Faculty: Faculty of Economics and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Aplikace jako marketingový a prodejní nástroj | Theses on a related topic

12.
Koštiál, Kamil
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Internet Marketing | Theses on a related topic

13.
Kuchta, Vojtěch
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Emotikony a nákupní chování | Theses on a related topic

14.
Longauer, Matúš
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing fotbalového MS 2018 | Theses on a related topic

15.
Nesvadbová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Využívání online marketingu v internetových obchodech | Theses on a related topic

16.
Nosková, Klára
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Regional Development and Tourism / Regional Development and Tourism
Bachelor's thesis defence: Marketingová komunikace destinací cestovního ruchu v prostředí sociální sítě Instagram | Theses on a related topic

17.
Piknová, Barbora
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

18.
Přikrylová, Eliška
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace pojišťovny Kooperativa | Theses on a related topic

19.
Trojan, Martin
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Green marketing | Theses on a related topic

20.
Vagnerová, Andrea
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace divadel se zaměřením na online komunikační nástroje | Theses on a related topic

21.
Vávra, David
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Analýza klíčových slov z hlediska SEO | Theses on a related topic

22.
Veletová, Tereza
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Návrh propagace pro portál Knihovny.cz | Theses on a related topic

23.
Vytiaz, Alina
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Humanities / Italian Language and Literature, Public Economics and Administration
Bachelor's thesis defence: Youtube - a new era of TV? | Theses on a related topic

24.
Zapletal, David
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Internet a reklama | Theses on a related topic

25.
Aggová, Karin
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Komunikační kampaň | Theses on a related topic

26.
Alexanderova, Valeriya
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Regional Development / Tourism
Master's thesis defence: Attitudes towards sustainability: consumer behaviour of Generation Z in tourism | Theses on a related topic

27.
Anand, Maralmaa
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Wine Marketing | Theses on a related topic

28.
Benešová, Eliška
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

29.
Bilačičová, Patrícia
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Vliv COVID-19 na chování spotřebitele online | Theses on a related topic

30.
Březinová, Ester
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Online marketing v oblasti kultury se zaměřením na muzejní instituce | Theses on a related topic

31.
Bučková, Barbora
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Regional Development and Tourism / Regional Development and Tourism
Bachelor's thesis defence: Fenomén stárnutí populace a jeho vliv na cestovní ruch | Theses on a related topic

32.
Bustin, Peter
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie hokejového klubu | Theses on a related topic

33.
Cejp, Daniel
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Etická spotřeba | Theses on a related topic

34.
Čechová, Kristýna
Faculty: Faculty of Arts
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Trendy a bariéry v propagaci knihoven se zaměřením na Jihomoravský kraj | Theses on a related topic

35.
Daouk, Omar
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Impact of AI on Sales and Marketing Activities in E-Commerce Enterprises | Theses on a related topic

36.
Dobešová, Sára maiden name: Šimečková
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Social Policy and Social Work / Public Policy and Human Resources (combination/specialization: Personnel Management and Organizational Development)
Master's thesis defence: Výhody a nevýhody využívání sociálních sítí pro nábor zaměstnanců | Theses on a related topic

37.
Dočkalová, Mária
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza spotřebitelského chování zákazníků freshbedynky.cz | Theses on a related topic

38.
Dvořáčková, Martina
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Spotřebitelské chování | Theses on a related topic

39.
Eibl, Kristína
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Vývojové tendence internetové reklamy | Theses on a related topic

40.
Foltán, Lukáš
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Modifikace marketingové komunikace cílené na slovenské a české spotřebitele | Theses on a related topic

41.
Fuentes, Mayra
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Internet Marketing | Theses on a related topic

42.
Girmanová, Tereza
Faculty: Faculty of Economics and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace e-shopu zaměřeného na doplňky pro psy | Theses on a related topic

43.
Gladiš, Daniel
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Facebook Marketing | Theses on a related topic

44.
Gottwald, Lukáš
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza nízkonákladových komunikačních kampaní | Theses on a related topic

45.
Gregarová, Jana
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Udržitelné balení a chování spotřebitelů | Theses on a related topic

46.
Gregušová, Mária
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingový výzkum v oblasti spotřebitelského chování | Theses on a related topic

47.
Grošovová, Aneta
Faculty: Faculty of Sports Studies
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Sports Management
Bachelor's thesis defence: Sportovní kluby a sportovci na sociálních sítích | Theses on a related topic

48.
Hamplová, Šárka
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Teacher Training of Specialized Subjects for Secondary Schools
Master's thesis defence: Kupní chování spotřebitelů při výběru pleťové kosmetiky | Theses on a related topic

49.
Hanzalová, Jana
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Spotřebitelské chování | Theses on a related topic

50.
Harajdová, Silvia
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Udržitelné balení a chování spotřebitelů | Theses on a related topic