Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Padrtová, Miroslava maiden name: Císařová
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza účinosti nástrojů komunikace se zákazníkem | Theses on a related topic Display description

2.
Chudobová, Simona
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Komunikační strategie Městské knihovny Antonína Marka Turnov | Theses on a related topic

3.
Vintrová, Zuzana
Faculty: Faculty of Social Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Sexistické prasátečko jako občanská samoregulační iniciativa | Theses on a related topic

4.
Běličová, Hana
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza podpory prodeje vybraného podniku | Theses on a related topic

5.
Buriánková, Iveta
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikačního mixu podniku | Theses on a related topic

6.
Chatrný, Aleš
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Návrh komunikační kampaně | Theses on a related topic

7.
Iblová, Mirka
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic

8.
Jurčíková, Eva
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Analýza marketingového prostředí a návrh komunikačního mixu pro Galerii současného umění v Českých Budějovicích. | Theses on a related topic

9.
Maar, Vojtěch
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Marketingová strategie pro internetový obchod | Theses on a related topic

10.
Pápista, Adrián
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně vybraného druhu produktu

11.
Pazdera, Jaroslav
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Special Education
Bachelor's thesis defence: Vliv reklamy na žáky 2. stupně ZŠ při výběru potravinových produktů | Theses on a related topic

12.
Prouza, Michal
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Bachelor's thesis defence: Marketingová komunikace prostřednictvím Webu 2.0 | Theses on a related topic

13.
Svetlík, Martin
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace v nových médiích | Theses on a related topic

14.
Vagnerová, Andrea
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Marketingová komunikace divadel se zaměřením na online komunikační nástroje | Theses on a related topic

15.
Adamiecová, Lucie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Jazyková hra jako lexikálně-sémantický postup v textech ruské komerční reklamy | Theses on a related topic

16.
Adamík, Marek
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Ph.D.
Programme/field: Philosophy (4-years) / Study of Religions
Doctoral thesis defence: Nová náboženská hnutí z perspektivy soudobé marketingové komunikace | Theses on a related topic

17.
Bachová, Karolína
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Strukturální fondy a veřejné mínění | Theses on a related topic

18.
Bajtová, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni základní školy | Theses on a related topic

19.
Bandúrová, Monika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: JUDr.
Programme/field: Law and Legal Science / Law
Advanced Master's thesis defence: Právní aspekty cestovního ruchu | Theses on a related topic

20.
Bartáková, Eva
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: „Dostal jsem ji jazykem": Přístup krajských živnostenských úřadů k sexismu v reklamě | Theses on a related topic

21.
Bartošíková, Lenka
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Efektivní merchandising | Theses on a related topic

22.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

23.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Philology / English Language and Literature, English Language and Literature, German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

24.
Bartušková, Simona
Faculty: Faculty of Sports Studies
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Analýza sponzorů hokejového klubu Kometa Brno z hlediska jejich struktury a motivace | Theses on a related topic

25.
Bazgerová, Eva
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Aesthetics and Culture Studies, Culture Management
Master's thesis defence: Komunikace se zákazníky firmy Baťa v meziválečném období | Theses on a related topic

26.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

27.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

28.
Běhounková, Petra
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Major shifts in shaping Coca-Cola print advertisements | Theses on a related topic

29.
Bělehradová, Zuzana
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Marketingová komunikace v crowdfundingové kampani | Theses on a related topic

30.
Beneš, Lukáš
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Behaviorální ekonomie a efekt nulové ceny | Theses on a related topic

31.
Bernatíková, Tereza
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Czech Language and Literature
Master's thesis defence: Role médií ve spotřební společnosti z pohledu žáků 2. stupně ZŠ | Theses on a related topic

32.
Bezděk, Marek
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikační kampaně podniku | Theses on a related topic

33.
Bláha, Michal
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Kýč a soudobá společnost | Theses on a related topic

34.
Blahová, Hana
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Sociology
Bachelor's thesis defence: Konzumní společnost a konzumní kultura | Theses on a related topic

35.
Blažek, Adam
Faculty: Faculty of Sports Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Animator of Sport Activities, Basics of Social Studies for Education
Bachelor's thesis defence: Marketingové plánování a řízení vrcholové akce - Czech Open | Theses on a related topic

36.
Bodyová, Lenka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: "Die Werbesprache und ihre Übersetzung" Analyse ausgewählter deutscher Werbetexte und ihrer Übersetzungen ins Tschechische | Theses on a related topic

37.
Böhmová, Kristýna
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

38.
Bordásová, Viviana
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Analýza marketingové komunikace burleskního souboru | Theses on a related topic

39.
Brandejs, David
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Business Informatics
Bachelor's thesis defence: Účinnost a účelnost online marketingové komunikace | Theses on a related topic

40.
Bumbálek, Vojtěch
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Účinnost marketingové kampaně | Theses on a related topic

41.
Burianová, Milada
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: The Language of Church Advertisements | Theses on a related topic

42.
Cvrčková, Marta maiden name: Kučírková
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza televizní reklamy prezentující online služby webového vyhledávače Google | Theses on a related topic

43.
Čejka, Miloš
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Iritační reklamní podnět a jeho vliv na preferenci značky | Theses on a related topic

44.
Černá, Kateřina
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Analýza marketingové strategie vybraného podniku | Theses on a related topic

45.
Dejmal, Martin
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh marketingové strategie sportovního družstva | Theses on a related topic
Master's thesis defence: Analýza komunikační kampaně | Theses on a related topic

46.
Demelová, Hana
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové komunikace vybraného podniku | Theses on a related topic

47.
Dlapová, Vendula
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Vliv sociálních sítí na jedince | Theses on a related topic

48.
Dostál, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza komunikačního mixu | Theses on a related topic

49.
Dostálová, Dagmar
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzung von Werbetexten. Dargestellt anhand von Materialien des Urlaubsservice der Österreich Werbung | Theses on a related topic

50.
Dubovská, Jana
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philology / German Language and Literature
Master's thesis defence: Emotionale Strategien in der Werbesprache. Eine linguistische Textanalyse. | Theses on a related topic