Theses on a related topic (having the same keywords):

reklama, metapher, anzeigen, werbeslogans, stylistics figures, metafora, stylisticke figury, conceptual metaphors, advertising, konceptualni metafory, slogany, konzeptuelle metaphern, stilfiguren, werbung, metaphor, metaforika, reklame

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Bachelor's thesis defense: Reklama - její typy a jazykové prostředky | Theses on a related topic Display description

202.
Zouharová, Pavlína
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Czech Language and Literature, Lower Secondary School Teacher Training in Chemistry
Master's thesis defence: Využití reklamy v učivu českého jazyka na 2. stupni ZŠ | Theses on a related topic

203.
Zvolská, Markéta
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defense: Proč kupujeme Kofolu a Míšu? Princip nostalgie v českých reklamních kampaních. | Theses on a related topic

204.
Železová, Eva
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - Russian Language
Bachelor's thesis defense: Vnímání televizní reklamy adolescenty | Theses on a related topic

205.
Žoček, Martin
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defense: Komparace marketingu anglické a skotské fotbalové ligy | Theses on a related topic

206.
Adamiecová, Lucie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Jazyková hra jako lexikálně-sémantický postup v textech ruské komerční reklamy | Theses on a related topic

207.
Adamík, Marek
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Ph.D.
Programme/field: Philosophy (4-years) / Study of Religions
Dissertation defense: Nová náboženská hnutí z perspektivy soudobé marketingové komunikace | Theses on a related topic

208.
Adámková, Lenka
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Gender in Advertising | Theses on a related topic

209.
Alcnauerová, Zuzana
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature, Spanish Language and Literature
Bachelor's thesis defense: Code-switching and Code-mixing as Persuasive Strategies in Advertising | Theses on a related topic

210.
Ambrozová, Barbora
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defense: Umění antireklamy. Literární tvorba Michala Hvoreckého jako projev kulturní, reklamní sabotáže. | Theses on a related topic

211.
Andrle, Jiří
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defense: Soukromoprávní a veřejnoprávní úprava reklamy | Theses on a related topic

212.
Bačíková, Kateřina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Philology / Italian Language and Literature
Master's thesis defence: Una crisi raccontata attraverso le metafore | Theses on a related topic

213.
Bačíková, Kateřina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Una crisi raccontata attraverso le metafore | Theses on a related topic

214.
Bachroň, Jiří
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Lower Secondary School Teacher Training in Art, Lower Secondary School Teacher Training in Civics
Master's thesis defence: Problematika tzv. masové (populární) kultury a masmédií | Theses on a related topic

215.
Bajtová, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni základní školy | Theses on a related topic

216.
Bandúrová, Monika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: JUDr.
Programme/field: Law and Legal Science / Law
Advanced Master's thesis defense: Právní aspekty cestovního ruchu | Theses on a related topic

217.
Barčáková, Petra
Faculty: Faculty of Social Studies
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defense: Reklama optikou psychoanalýzy: rola projektívnej identifikácie v reklamnej komunikácií | Theses on a related topic

218.
Bartošová, Andrea
Faculty: Faculty of Arts
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defense: Jaroslav Rössler - reklamní fotografie | Theses on a related topic

219.
Bártová, Andrea
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Analysis of Food Metaphors in English and Italian | Theses on a related topic

220.
Bayerová, Eva
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Analyse der ausgewählten Werbetexte | Theses on a related topic

221.
Becková, Irena
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defense: Videohry jako prostor pro reklamu | Theses on a related topic

222.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

223.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

224.
Běhounková, Petra
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Major shifts in shaping Coca-Cola print advertisements | Theses on a related topic

225.
Beránek, Vít
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo a internet | Theses on a related topic
Master's thesis defence: Právo a internet | Theses on a related topic

226.
Bernatíková, Tereza
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Czech Language and Literature
Master's thesis defence: Role médií ve spotřební společnosti z pohledu žáků 2. stupně ZŠ | Theses on a related topic

227.
Bernkopfová, Jana
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defense: Napěťové zrcadlo | Theses on a related topic

228.
Bilený, Juraj
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Philology / Scandinavian Studies
Bachelor's thesis defense: Alkohol vo Švédsku a na Slovensku – rola v spoločnosti a prístup zo strany štátu | Theses on a related topic

229.
Bílková, Veronika
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defense: Komercionalizace dětství | Theses on a related topic

230.
Bláha, Michal
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defense: Kýč a soudobá společnost | Theses on a related topic

231.
Bláhová, Alena
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama - právní úprava a samoregulace v ČR a SR | Theses on a related topic

232.
Blahová, Hana
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Sociology
Bachelor's thesis defense: Konzumní společnost a konzumní kultura | Theses on a related topic

233.
Bodyová, Lenka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: "Die Werbesprache und ihre Übersetzung" Analyse ausgewählter deutscher Werbetexte und ihrer Übersetzungen ins Tschechische | Theses on a related topic

234.
Bosák, Peter
Faculty: Faculty of Informatics
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Public Administration Informatics
Bachelor's thesis defense: Využití herních principů v marketingových strategiích | Theses on a related topic

235.
Brablec, Martin
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Political Science
Bachelor's thesis defense: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

236.
Branná, Lucie
Faculty: Faculty of Arts
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defense: Die Phraseologismen in den Werbeanzeigen | Theses on a related topic

237.
Branná, Lucie
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Tendenzen in der deutschen Wortbildung dargestellt an der Werbung in Zeitschriften "Der Spiegel" und "Geo" | Theses on a related topic

238.
Brháčková, Lenka
Faculty: Faculty of Social Studies
Year: 2009, studies terminated for failure to fulfill study requirements
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defense: Proměna glosy v čase a prostoru | Theses on a related topic
Bachelor's thesis defense: Proměna glosy v čase a prostoru | Theses on a related topic
Bachelor's thesis defense: Proměna glosy v českém tisku před listopadem 1989 a poté | Theses on a related topic

239.
Břeňová, Marta
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Social Antropology
Bachelor's thesis defense: Stereotyp versus inovace: sémiotická analýza genderových aspektů reklamy | Theses on a related topic
Bachelor's thesis defense: Subjektivní vnímání genderových aspektů reklamy a jejich dopad na genderovou identitu | Theses on a related topic

240.
Bukovská, Andrea
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defense: Multimediálny projekt Sociálna sieť | Theses on a related topic

241.
Bulvová, Darina
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defense: Neonové nápisy na veřejných budovách v letech 1950–1970 v Praze | Theses on a related topic

242.
Bursík, Bronislav
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defense: Las formas de tratamiento en la publicidad periodística de hoy y de hace 25 años | Theses on a related topic

243.
Castro, Issis
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature (Eng.)
Master's thesis defence: Cognitive-Semantical view of phrasal verbs: Physical actions with Up | Theses on a related topic

244.
Císková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Guerilla marketing a právo proti nekalé soutěži | Theses on a related topic

245.
Crha, Jiří
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Kontroverzní reklama a její hranice | Theses on a related topic

246.
Cvrčková, Marta maiden name: Kučírková
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defense: Analýza televizní reklamy prezentující online služby webového vyhledávače Google | Theses on a related topic

247.
Čapková, Eva
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Multimodality and Genre Hybridism in Online Advertising of Weight Loss Supplements | Theses on a related topic

248.
Čavojská, Stanislava maiden name: Pernišová
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Education / Education
Master's thesis defence: Vplyv reklamy na deti | Theses on a related topic

249.
Čejka, Miloš
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defense: Iritační reklamní podnět a jeho vliv na preferenci značky | Theses on a related topic

250.
Čepeláková, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defense: Současná móda a její vliv na společnost | Theses on a related topic
Bachelor's thesis defense: Jak lidé vnímají současnou módu: role masových médií | Theses on a related topic