Theses on a related topic (having the same keywords):

lionization, persuasive strategies, color symbolism, reklama, jazyk reklamy, advertsing, print advertising, language of advertising, persuasive devices, personalization, tiskova reklama, persuaze, animalizace, celebrity endorsement, persuasion

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Machalová, Helena
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zdanění reklamy v Evropě formou místních daní | Theses on a related topic Display description

302.
Machková, Aneta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Vergleichende Analyse der deutschen und tschechischen Werbetexte | Theses on a related topic

303.
Majnuš, Michal
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Politická reklama: účinky vybraných negativních politických spotů na voličské hodnocení kandidátů | Theses on a related topic

304.
Malá, Kristýna
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translatology of French
Master's thesis defence: La traduction des textes publicitaires français en tchèque – ses enjeux et ses spécifiques | Theses on a related topic

305.
Maláčová, Darina
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní problémy reklamy a jejich odraz v českém denním tisku | Theses on a related topic

306.
Malášek, Vladimír
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

307.
Maňasová Hradská, Helena
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Ph.D.
Programme/field: General Theory and History of Arts and Culture (4-years) / Aesthetics
Doctoral thesis defence: Vizualizace metafory pokroku v reklamě meziválečného Československa | Theses on a related topic

308.
Markytán, Jiří
Faculty: Faculty of Economics and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Management / Business Management
Master's thesis defence: Faktory ovlivňující efektivitu influencer marketingu | Theses on a related topic

309.
Maryška, Martin
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Ph.D.
Programme/field: Aesthetics and Culture Studies / Aesthetics and Culture Studies
Doctoral thesis defence: Dramaturgie divadelního plakátu: K estetice a poetice grafického designu v divadlech | Theses on a related topic

310.
Mařáková, Gabriela
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza image konkrétního družstva | Theses on a related topic

311.
Mašková, Zuzana
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Music, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Hudební sémiotika v mediální praxi a její společenský význam | Theses on a related topic

312.
Matějíčková, Tereza
Faculty: Faculty of Education
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in German Language and Literature
Master's thesis defence: An Analysis of Stylistic and Linguistic Means of Medium of Advertising: Alcohol Commercial Slogans | Theses on a related topic

313.
Matějková, Zdeňka
Faculty: Faculty of Law
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Dar a reklama z pohledu daně z příjmů | Theses on a related topic

314.
Matulová, Tereza
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Využití principů behaviorální ekonomie v herním průmyslu se zaměřením na jednotlivé obchodní modely | Theses on a related topic

315.
Matúšů, Dagmar
Faculty: Faculty of Law
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v judikatuře vybraných evropských soudů | Theses on a related topic

316.
Maxová, Veronika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Nekalá soutěž v právu Evropských společenství a v rozhodovací praxi Evropského soudního dvora | Theses on a related topic

317.
Mazánková, Kristýna
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Sociální sítě jako nové prostředí pro internetovou reklamu | Theses on a related topic

318.
Mědílek, Šimon
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní aspekty internetové reklamy | Theses on a related topic

319.
Medvěd, Milan
Faculty: Faculty of Economics and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management
Bachelor's thesis defence: Analýza reklamační politiky výrobního podniku

320.
Medveď, Peter
Faculty: Faculty of Economics and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza vztahu mezi centrálou a pobočkou nadnárodní společnosti | Theses on a related topic

321.
Měchura, Marek
Faculty: Faculty of Law
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Klamání spotřebitelů v médiích | Theses on a related topic

322.
Mertl, Jáchym
Faculty: Faculty of Education
Year: 2023, studies under way
Programme/field: English Language for Education / English Language for Education
Bachelor's thesis defence: Manipulative Language in Political Discourse in the USA | Theses on a related topic

323.
Mezerová, Anežka
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Sprache und Bild. Eine Analyse am Beispiel des politischen Plakats | Theses on a related topic

324.
Mezerová, Martina
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Special Education for Education
Bachelor's thesis defence: Jednotný vizuální styl - Cukrárna Celerín | Theses on a related topic

325.
Mičánová, Marta
Faculty: Faculty of Medicine
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Nursing / General Nurse
Bachelor's thesis defence: Média a jejich vliv na postoje lidí ke zdraví v laické populaci | Theses on a related topic

326.
Mičková, Michaela
Faculty: Faculty of Arts
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Případová studie propagace multižánrového festivalu Life! 2018 v kontextu sociálních sítí | Theses on a related topic

327.
Mihai, Hana
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in French Language and Literature
Master's thesis defence: Persuasive Strategies in Destination Advertising: Discourse Analysis | Theses on a related topic

328.
Mihai, Hana
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature, French Language and Literature
Master's thesis defence: Persuasive Strategies in Destination Advertising: Discourse Analysis | Theses on a related topic

329.
Mihálik, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavé praktiky v nekalé soutěži | Theses on a related topic

330.
Michajlová, Andrea
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Philology / Slovak Language and Literature
Master's thesis defence: Reklama - lexikálny fenomén | Theses on a related topic

331.
Michalíková, Michaela
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Grafik a fotograf Antonín Pánek | Theses on a related topic

332.
Michalová, Jana
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamační politiky výrobního podniku | Theses on a related topic

333.
Miklová, Martina
Faculty: Faculty of Education
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training (combination/specialization: Obory obchodu a služeb)
Bachelor's thesis defence: Význam barev u žáků oboru vzdělání Aranžér | Theses on a related topic

334.
Miková, Zuzana
Faculty: Faculty of Education
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Lower Secondary School Teacher Training in Geography / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Geography
Master's thesis defence: Mediální výchova v občanské výchově | Theses on a related topic

335.
Mikušová, Laura
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Combined Art Studies / Combined Art Studies
Bachelor's thesis defence: Umelecké dielo a identita jeho autora v médiách a reklame | Theses on a related topic

336.
Mikutová, Michaela
Faculty: Faculty of Social Studies
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Systematická review asociace mezi vystavením reklamě a rozvojem materialismu u dětí | Theses on a related topic

337.
Moravec, Michal
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky nových médií a televizní reklama | Theses on a related topic

338.
Morkes, Jan
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: International Territorial Studies / European Studies, Political Science
Bachelor's thesis defence: Analýza preferenčního hlasování ve volbách do PSP ČR | Theses on a related topic

339.
Možíšová, Alžběta
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Humanities / Philosophy, Sociology
Bachelor's thesis defence: Genderové reprezentace v reklamách v ženských a mužských časopisech | Theses on a related topic

340.
Můčková, Alžběta
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance and Law
Bachelor's thesis defence: Tabákový akcíz | Theses on a related topic

341.
Muselíková, Veronika
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Humanities / Aesthetics, Czech Language and Literature
Master's thesis defence: Analýza prostředků persvaze v reklamních textech časopisů Týden | Theses on a related topic

342.
Mušálek, Jan
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Product placement v evropské směrnici a v marketingové praxi | Theses on a related topic

343.
Nasvetrová, Marie
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Aesthetics
Bachelor's thesis defence: Krása a ošklivost v reklamě | Theses on a related topic

344.
Nečasová, Barbora
Faculty: Faculty of Education
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: English Language for Education / English Language for Education
Bachelor's thesis defence: The Influence of Jane Austen's and Emily Brontë's Life Experiences on their Novels Persuasion and Wuthering heights: A Comparative Study | Theses on a related topic

345.
Nečasová, Ilona
Faculty: Faculty of Arts
Year: 2005, studies completed, degree conferred: Mgr.
Programme/field: Humanities / English Language and Literature, Philosophy
Master's thesis defence: Features of Press Advertising

346.
Nejedlý, Ondřej
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama | Theses on a related topic

347.
Nekolná, Lucie
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Estetické kvality prvorepublikových reklam | Theses on a related topic

348.
Nemravová, Lucie
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: My | Theses on a related topic

349.
Nezhybová, Michaela
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology, Sociology
Bachelor's thesis defence: Účinnost televizní reklamy na mladou generaci | Theses on a related topic
Bachelor's thesis defence: Vliv postojů k rodičovství a rodovým rolím na hodnocení charakteristik vybraných druhů kontroly početí:rozdíly mezi muži a ženami | Theses on a related topic

350.
Nováčková, Kateřina
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Film and Audio-Visual Culture Studies, History of Arts
Master's thesis defence: Grafický design a Petr Babák | Theses on a related topic