PHMAEU Marketing in the EU

Faculty of Economics and Administration
Spring 2006
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Alena Klapalová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable of Seminar Groups
PHMAEU/1: Wed 12:50–14:30 VT206, A. Klapalová
PHMAEU/2: Wed 8:30–10:05 VT203, A. Klapalová
PHMAEU/3: Wed 14:35–16:15 VT105, A. Klapalová
PHMAEU/4: Fri 7:40–9:15 VT105, A. Klapalová
PHMAEU/5: Wed 16:20–17:55 VT105, A. Klapalová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 77 student(s).
Current registration and enrolment status: enrolled: 0/77, only registered: 0/77, only registered with preference (fields directly associated with the programme): 0/77
fields of study / plans the course is directly associated with
Course objectives
Marketing in the EU (PHMAEU) The principal objective: familiarisation with the specific features of marketing on the international markets, especially the single EU market. The subject matter is based on lectures and exercises from Marketing I - Basics of the marketing management and Marketing II - Basics of the marketing communication and marketing research. The course will terminate the entire teaching of marketing. Concrete examples from firms will provide an object of analysing specific features of the marketing practice in the EU. Credit requirements: presentation of the seminar work, active participation in seminars and credit test.
Syllabus (in Czech)
  • 1. Specifika marketingu v EU. 2. Historické mezníky vývoje EU. 3. Instituce EU. 4. Podstata fungování jednotného vnitřního trhu. 5. Legislativní aspekty podnikání v EU. 6. Marketingové plánování a marketingové strategie na trzích EU. 7. Marketingové prostředí EU. 8. Specifika marketingového výzkumu na trzích EU. 9. Produkt a produktová politika. 10.Cena a cenová politika. 11. Distribuce a volba distribučních kanálů. 12. Komunikace a komunikační mix.
Literature
  • KLAPALOVÁ, Alena. Marketing v Evropské unii (Marketing in the European Union). první. Brno: Masarykova univerzita v Brně, 2003, 111 pp. ISBN 80-210-3072-0. info
Assessment methods (in Czech)
udělení zápočtu je podmíněno aktivní účasti na seminářích, řešením případových studií na seminářích, zpracováním seminární práce anebo úspěšným napsáním testu z teoretických znalostí
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2006, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2006/PHMAEU