MV513K Legal Problems of Advertising

Faculty of Law
Autumn 2008
Extent and Intensity
2/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
prof. JUDr. Petr Hajn, DrSc. (seminar tutor)
Guaranteed by
prof. JUDr. Petr Hajn, DrSc.
Department of Commercial Law – Faculty of Law
Contact Person: Eva Vinklárková
Timetable
Mon 22. 9. to Fri 19. 12. Thu 15:05–16:35 030
Prerequisites (in Czech)
! MV513Zk Advertising and Law
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50
fields of study / plans the course is directly associated with
  • Law (programme PrF, M-PPV) (2)
Course objectives
Law on Advertising; Advertising and EC Treaty; Advertising and the Unfair Commercial Practices Directive; Advertising and Protection of Personality; Advertising and Copyright Act; Private and Public Enforcement of Law on Advertising; New Methods of Marketing (Buzzy Marketing, Guerilla Marketing, Product Placement) and Law.
Syllabus
  • 1. Law on Advertising
  • 2. Advertising and EC Treaty, Advertising and the Unfair Commercial Practices Directive
  • 3. Advertising and Protection of Personality
  • 4. Advertising and Copyright Act
  • 5. Private and Public Enforcement of Law on Advertising
  • 6. New Methods of Marketing (Buzzy Marketing, Guerilla Marketing, Product Placement) and Law
Literature
  • Články v odborných časopisech
  • Hajn, P. Právo proti nekalé soutěži v Evropské unii a České republice, In Hurdík, Fiala, Selucká (Eds.) Evropský kontext vývoje českého práva po roce 2004, Masarykova univerzita, Brno 2006
  • Náhradní obsah: Eliáš, K., Bejček, J., Hajn, P., Ježek, J. a kol.: Kurs obchodního práva, Obecná část, Soutěžní právo, 5. vydání, C.H. Beck, 2007, partie o nekalé soutěži
  • Články v odborných časopisech - upřesnění bude provedeno v průběhu seminární výuky.
  • WINTER, Filip. Reklama a právo. 1. vyd. Praha: Orac, 2001, 143 s. ISBN 80-86199-31-2. info
  • HAJN, Petr. Soutěžní chování a právo proti nekalé soutěži. 1. vyd. Brno: Masarykova univerzita, 2000, 329 s. ISBN 8021022825. info
Assessment methods
Case methods, homeworks, class discussion, written solution of cases - colloquium.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 2006, Autumn 2007, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/law/autumn2008/MV513K