MZKMN0121p Management, marketing, leadership and strategic management in healthcare - l

Faculty of Medicine
autumn 2022
Extent and Intensity
1/0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Barbora Buchtová, Ph.D. (lecturer)
Mgr. Renáta Grossová Klementová, MBA (lecturer)
Mgr. Petra Pevná, MBA, LL.M. (lecturer)
Ing. Mgr. Tereza Vrbová, Ph.D. (lecturer)
Guaranteed by
Ing. Barbora Buchtová, Ph.D.
Department of Health Sciences – Departments of Non-medical Branches – Faculty of Medicine
Contact Person: Ing. Iveta Palacká
Supplier department: Department of Health Sciences – Departments of Non-medical Branches – Faculty of Medicine
Timetable
Fri 2. 12. 9:00–10:40 F01B1/519, 11:00–12:40 C15/309, Fri 16. 12. 12:00–13:40 F01B1/519, Thu 5. 1. 9:00–10:40 B11/228, 11:00–12:40 C15/309
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course aims to introduce students to the specifics of management in health care and allow them to try selected techniques and methods of decision making and governance.
Learning outcomes
Students will be able to:
- identify the specifics of health management and the manager's main activities and management tools at his disposal;
- to classify specific skills needed to successfully fulfil the role of the manager;
- have an overview of the organisational and management structure in basic types of healthcare facilities;
- understand the legal norms defining the roles, powers and responsibilities of managers;
- explain the different stages of the decision-making process;
- list and justify the desired parameters for defining objectives;
- apply an appropriate method of analysing the situation or problem analysis;
- understand the specifics of human resources management in health care;
- specify individual activities in human resources management;
- explain the nature of marketing management and the marketing mix;
- describe marketing tools and discuss their strengths and weaknesses;
- list and explain the concept of "strategic management", its principles and methodology;
- analyse the importance of information for strategic decision;
- to carry out a relevant analysis of the internal and external environment;
- explain the importance of the quality category and the difficulties of defining it in health care;
- list and compare the strengths and weaknesses of several quality management methods that can be applied in healthcare;
Syllabus
  • 1. Specifics of management in health care, the main activities of a manager. Management tools.
  • 2. The role of manager, managerial styles. Characteristics and competencies necessary for successful fulfilment of the role of a manager;
  • 3. Organisational and management structures in basic types of healthcare facilities;
  • 4. Legal regulation of a manager's position in medical facilities. Powers, responsibility;
  • 5. Stages of the decision-making process; Definition of objectives, analysis and analysis of the solved problem.
  • 6. Human resources management in health care.
  • Basics of marketing. Marketing management and marketing mix. Marketing tools;
  • Strategic management. Principles of strategic management; Methods for analysis of internal and external environment;
  • The importance of information for making strategic decisions.
  • Quality management and the difficulties of defining it in healthcare; Quality management methods.
Literature
  • • BEDNÁŘ, Vojtěch. Vedení v krizi: jak zvládnout zaměstnance v nesnadných časech. Praha: Management Press, 2022.
  • • Zákon č. 373/2011 Sb.
  • • Zákon č. 372/2011 Sb.
  • • Zákon č. 96/2004 Sb.
  • • Naděžda Jankelová, Štefánia Moricová Personálne motivačné nástroje pri poskytovaní zdravotnej starostlivosti Brno : Tribun EU, 2017. ISBN: 978-80-263-1162-1
  • • Milan Bednařík Kvalita péče ve zdravotnictví. Praha : Ústav práva a právní vědy, o.p.s. : European Business School SE, 2018. ISBN: 978-80-87974-14-8
  • • Jaroslav Zlámal, Jana Bellová, Jiří Blažek, Jiří Vévoda, Daniel Vomáčka, Karel Vítek. Management zdravotnictví I. Olomouc : Computer Media s.r.o., 2018. ISBN: 978-80-7402-375-0
  • • Vyhláška č. 55/2011 Sb.
  • • Vyhláška č. 102/2012 Sb.
  • • PLAMÍNEK, Jiří. Vedení lidí, týmů a firem: praktický atlas managementu. 5., aktualizované a rozšířené vydání. Praha: Grada, 2018.
  • • Vyhláška č. 98/2012 Sb.
  • Healthcare management. Edited by Kieran Walshe - Judith Smith. 2nd ed. Maidenhead, England: Open University Press, 2011, xxiii, 589. ISBN 9780335243822. info
  • BLAŽEK, Ladislav. Management. (Management). vydání první. Praha: Grada, 2011, 191 pp. ISBN 978-80-247-3275-6. info
Teaching methods
Lectures with the participation of experienced external professionals.
Assessment methods
Successful completion of the course is conditional on the submission of a seminar paper.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
Study Materials
Information on the extent and intensity of the course: 5.
Listed among pre-requisites of other courses
The course is also listed under the following terms autumn 2023.
  • Enrolment Statistics (autumn 2022, recent)
  • Permalink: https://is.muni.cz/course/med/autumn2022/MZKMN0121p