MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
Ing. Michal Jirásek, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
doc. Ing. Ondřej Částek, Ph.D. (lecturer)
doc. Ing. Ondřej Částek, Ph.D. (seminar tutor)
Ing. Eva Švandová, Ph.D. (lecturer)
Ing. Eva Švandová, Ph.D. (seminar tutor)
Ing. Renata Čuhlová, Ph.D., BA (Hons) (lecturer)
Ing. Renata Čuhlová, Ph.D., BA (Hons) (seminar tutor)
Guaranteed by
doc. Ing. Ondřej Částek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites (in Czech)
! MPH_STMA Strategic Management || ! NOWANY ( MPH_STMA Strategic Management )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce participants to the strategic management field. The course follows strategic management as a process consisting of three distinctive stages – analysis, choice, and implementation – but also presents some advanced topics. After completing the course, students are able to understand the role of a strategy in an organization, formulate it, and plan its implementation.
Learning outcomes
After the course, the student should be able to:
understand key strategic management theories and frameworks;
use strategic management concepts and tools (including strategic analysis);
examine real-world business cases to identify strategic issues and opportunities;
design a strategy, integrating multiple strategic management concepts;
assess the strategic decisions taken in a given business case for their potential impact and feasibility.
Syllabus
  • Understanding strategy and its role
  • Internal and external analysis of an organization
  • Understanding business and corporate strategy
  • Formulating strategy and making strategic choices
  • Implementing strategy
  • Advanced strategic management concepts
Literature
    required literature
  • WHITTINGTON, Richard, Patrick REGNÉR, Duncan ANGWIN, Gerry JOHNSON and Kevan SCHOLES. Exploring strategy: Text and cases. London: Pearson, 2023, 832 pp. ISBN 978-1-292-42874-1. info
  • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
Teaching methods
Active and constructive participation at seminars and lectures, group project, and final exam.
Assessment methods
Active and constructive participation at seminars and final exams.

Information for students going on a study stay abroad:

The primary strategy should be to complete a similar course at the host university. Before your departure (before filling out the learning agreement), you must send the course guarantor information about the chosen course (or several alternative courses) that you propose as an equivalent (title, content, number of credits, possibly also the method of completing the course, etc.). If such information is not on the website, the Erasmus coordinators of the host university (or possibly the lecturer of the course) will likely provide it to you. In case of approval from the course guarantor, we will recognize the completion of a course as equivalent to this course.

Only in cases where such a course(s) is not offered in a given semester at the host university, Strategic Management can be completed through distance learning. In such a case, the student contacts the guarantor of the course, who will provide information on the conditions for completing the course.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.

MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2023
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
doc. Ing. Ondřej Částek, Ph.D. (lecturer)
doc. Ing. Pavla Marciánová, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Ondřej Částek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:50 P106, except Tue 19. 9., except Tue 7. 11.
  • Timetable of Seminar Groups:
MPH_STMG/01: Wed 8:00–9:50 S310, except Wed 20. 9., except Wed 8. 11., P. Marciánová, V. Záthurecký
MPH_STMG/02: Wed 10:00–11:50 S305, except Wed 20. 9., except Wed 8. 11., P. Marciánová, V. Záthurecký
MPH_STMG/03: Mon 16:00–17:50 S306, except Mon 18. 9., except Mon 6. 11., P. Marciánová, V. Záthurecký
MPH_STMG/04: Mon 14:00–15:50 P102, except Mon 18. 9., except Mon 6. 11., P. Marciánová, V. Záthurecký
MPH_STMG/05: Tue 16:00–17:50 P104, except Tue 19. 9., except Tue 7. 11., P. Marciánová, V. Záthurecký
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management (originally Strategic Business Management) follows up and is an integral part of the course Management, resp. corresponds to the subjects Fundamentals of Management, Change Management and other similar subjects taught in the bachelor's degree. The aim of the course is a deep understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical development, especially trends related to the development of knowledge, multicultural and information society. Furthermore, its purpose is to determine the strategic goals of the organization, consistent and detailed analysis and optimization of business processes, the ability to determine the strategic and competitive position of the company, the ability to seek and use the company's competitive advantage, the ability to manage crisis management, business ethics, , use and develop marketing knowledge and business strategy in business practice. Above all, however, the essence is to practically use the acquired knowledge and insights from key areas of top management, which are the financial and economic side of the company, creating a representative identity and external expression of the organization in terms of strategic management principles VISION - OBJECTIVES - MISSION.
Learning outcomes
pon completion of the course, the student should be able to:
- Understand and explain trends in the corporate environment using credible sources and information,
- analyze typical phenomena of contemporary business management practice through modern knowledge contained in the literature on business economics, management and strategic management,
- understand the nature of a company's relationships with its stakeholders, i.e. owners, employees, customers, suppliers, creditors and the state,
- identify, understand and apply basic approaches and methods in the field of strategic management and link information from various fields of economics, business economics, management and use it to solve complex problems in business practice,
- formulate alternative strategies of enterprise development, defend these and support it with professional arguments,
- select and implement the optimal variant of the enterprise development strategy using decision-making methods under risk conditions,
- organize and coordinate the work of the team, promote innovation and innovative thinking, and direct the team to achieve the set goals. When making managerial decisions, the student can take into account legal norms, ethical standards and corporate social responsibility and consider the impact of decisions on employees, suppliers, customers and society and the environment in general.
Syllabus
  • Societal and social developmental trends: opportunities and threats.
  • The position of the enterprise on the threshold of post-industrial civilization.
  • Fourth Industrial Revolution.
  • Business mission. Shareholder and stakeholder concepts.
  • Enterprise as a conflict of stakeholder interests.
  • Managing the relationship of an enterprise with individual stakeholders.
  • Strategic analysis of the general environment.
  • Strategic analysis of the competitive environment on the individual markets of the company.
  • Strategic analysis of the company's internal environment.
  • Using strategic analysis to create a business strategy. Typology of strategies.
  • Strategy implementation.
  • Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • BOWMAN, Cliff. Strategický management. Translated by Jiří Vejdělek. Vyd. 1. Praha: Grada Publishing, 1996, 147 s. ISBN 8071692301. info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
Teaching methods
Teaching takes place in the form of lectures and seminars, in which the topics discussed and case studies and their solutions are consulted and discussed. The focus is on the processing of team seminar work and its consistent team presentation and defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars.

Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Students studying abroad under the ERASMUS programme have the following options for completing the STGM course:
1) If the student is studying a similar course abroad as part of his/her study stay, this course will be recognised upon submission of the relevant syllabus for the course, which will be assessed by the STMG course supervisor. It is also necessary to provide proof of completion of the course as a statement from the IS of the University at which the course is taken with a reference to the lecturer/teacher.
2) If the student is studying abroad as part of his/her study stay and intends to take an STGM course at MUNI ESF, he/she has two options
2.1 the student will remotely engage with the selected team, which is always formed no later than the third week (at the third seminar). The team is led, managed and organised by a student chosen by the team, who then communicates with the student abroad. Any problems are discussed with the teacher responsible for the seminar.
2.2 If the student is unable to join the team, he/she consults the situation with the teacher and, by agreement, produces an individual seminar paper according to the instructions of the teacher, followed by consultation and conclusion in the form of a colloquium.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2024.

MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2022
Extent and Intensity
2/2/0. 8 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
doc. Ing. Pavla Marciánová, Ph.D. (lecturer)
doc. Ing. Petr Pirožek, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Pavla Marciánová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:50 P106, except Tue 13. 9., except Tue 1. 11.
  • Timetable of Seminar Groups:
MPH_STMG/01: Wed 8:00–9:50 S310, except Wed 14. 9., except Wed 2. 11., P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/02: Wed 10:00–11:50 S305, except Wed 14. 9., except Wed 2. 11., P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/03: Mon 16:00–17:50 S306, except Mon 12. 9., except Mon 31. 10., P. Marciánová, P. Pirožek, V. Záthurecký
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management follows the course Management, resp. course Basics of management (and similar courses), taught in the bachelor's degree program. The aim of the course is to deepen the understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical progress, especially trends related to the development of a knowledge, multicultural and information society.
Learning outcomes
After completing the course the student should be able to:
• understand and explain trends in the business environment;
• to analyze typical phenomena of current corporate management practice;
• based on positive-sum games, understand the nature of the business relationship with its stakeholders, ie owners, employees, buyers, suppliers, creditors and the state;
• identify, understand and apply basic approaches and methods of strategic management;
• formulate variants of business development strategies;
• using risk decision-making methods to select and implement an optimal business development strategy.
Syllabus
  • 1) Societal and social developmental trends: opportunities and threats.
  • 2) The position of the enterprise on the threshold of post-industrial civilization.
  • 3) Fourth Industrial Revolution.
  • 4) Business mission. Shareholder and stakeholder concepts.
  • 5) Enterprise as a conflict of stakeholder interests.
  • 6) Managing the relationship of an enterprise with individual stakeholders.
  • 7) Strategic analysis of the general environment.
  • 8) Strategic analysis of the competitive environment on the individual markets of the company.
  • 9) Strategic analysis of the company's internal environment.
  • 10) Using strategic analysis to create a business strategy. Typology of strategies.
  • 11) Strategy implementation.
  • 12) Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
    not specified
  • ROTHAERMEL, Frank, T. and Nancy MCDONOUGH. Strategic Management: Concepts 4th Edition. 4th ed. McGraw-Hill Education, 2018, 592 pp. ISBN 978-1-259-92762-1. info
Teaching methods
Teaching takes place in the form of lectures and seminars in which the topics and case studies and their solutions are discussed. The main focus is on the the elaboration of the team seminar work and its defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars. To ensure the objectivity of the exam in this course, the same applies as to all other courses: Any description, recording or passing of tests, the use of illicit devices as well as means of communication or other impairment of the objectivity of the exam (credit) will be considered as non-fulfillment of the termination conditions; for gross violation of study regulations. As a consequence, the student passes the exam in the IS with a mark "F" and the dean initiates disciplinary proceedings, which may result in termination of studies.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2023, Autumn 2024.

MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2021
Extent and Intensity
2/2/0. 8 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
doc. Ing. Pavla Marciánová, Ph.D. (lecturer)
doc. Ing. Petr Pirožek, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Petr Pirožek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:50 P106, except Tue 14. 9., except Tue 2. 11.
  • Timetable of Seminar Groups:
MPH_STMG/01: Wed 8:00–9:50 S310, except Wed 15. 9., except Wed 3. 11., P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/02: Wed 10:00–11:50 P103, except Wed 15. 9., except Wed 3. 11., P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/03: Mon 16:00–17:50 S306, except Mon 13. 9., except Mon 1. 11., P. Marciánová, P. Pirožek, V. Záthurecký
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management follows the course Management, resp. course Basics of management (and similar courses), taught in the bachelor's degree program. The aim of the course is to deepen the understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical progress, especially trends related to the development of a knowledge, multicultural and information society.
Learning outcomes
After completing the course the student should be able to:
• understand and explain trends in the business environment;
• to analyze typical phenomena of current corporate management practice;
• based on positive-sum games, understand the nature of the business relationship with its stakeholders, ie owners, employees, buyers, suppliers, creditors and the state;
• identify, understand and apply basic approaches and methods of strategic management;
• formulate variants of business development strategies;
• using risk decision-making methods to select and implement an optimal business development strategy.
Syllabus
  • 1) Societal and social developmental trends: opportunities and threats.
  • 2) The position of the enterprise on the threshold of post-industrial civilization.
  • 3) Fourth Industrial Revolution.
  • 4) Business mission. Shareholder and stakeholder concepts.
  • 5) Enterprise as a conflict of stakeholder interests.
  • 6) Managing the relationship of an enterprise with individual stakeholders.
  • 7) Strategic analysis of the general environment.
  • 8) Strategic analysis of the competitive environment on the individual markets of the company.
  • 9) Strategic analysis of the company's internal environment.
  • 10) Using strategic analysis to create a business strategy. Typology of strategies.
  • 11) Strategy implementation.
  • 12) Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • ROTHAERMEL, Frank, T. and Nancy MCDONOUGH. Strategic Management: Concepts 4th Edition. 4th ed. McGraw-Hill Education, 2018, 592 pp. ISBN 978-1-259-92762-1. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
    not specified
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
Teaching methods
Teaching takes place in the form of lectures and seminars in which the topics and case studies and their solutions are discussed. The main focus is on the the elaboration of the team seminar work and its defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars. To ensure the objectivity of the exam in this course, the same applies as to all other courses: Any description, recording or passing of tests, the use of illicit devices as well as means of communication or other impairment of the objectivity of the exam (credit) will be considered as non-fulfillment of the termination conditions; for gross violation of study regulations. As a consequence, the student passes the exam in the IS with a mark "F" and the dean initiates disciplinary proceedings, which may result in termination of studies.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2022, Autumn 2023, Autumn 2024.

MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2020
Extent and Intensity
2/2/0. 8 credit(s). Type of Completion: zk (examination).
Taught online.
Teacher(s)
prof. Ing. Ladislav Blažek, CSc. (lecturer)
doc. Ing. Pavla Marciánová, Ph.D. (lecturer)
doc. Ing. Petr Pirožek, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Petr Pirožek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:50 P106
  • Timetable of Seminar Groups:
MPH_STMG/01: Wed 8:00–9:50 S310, L. Blažek, P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/02: Wed 10:00–11:50 P103, L. Blažek, P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/03: Mon 16:00–17:50 S306, L. Blažek, P. Marciánová, P. Pirožek, V. Záthurecký
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management follows the course Management, resp. course Basics of management (and similar courses), taught in the bachelor's degree program. The aim of the course is to deepen the understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical progress, especially trends related to the development of a knowledge, multicultural and information society.
Learning outcomes
After completing the course the student should be able to:
• understand and explain trends in the business environment;
• to analyze typical phenomena of current corporate management practice;
• based on positive-sum games, understand the nature of the business relationship with its stakeholders, ie owners, employees, buyers, suppliers, creditors and the state;
• identify, understand and apply basic approaches and methods of strategic management;
• formulate variants of business development strategies;
• using risk decision-making methods to select and implement an optimal business development strategy.
Syllabus
  • 1) Societal and social developmental trends: opportunities and threats.
  • 2) The position of the enterprise on the threshold of post-industrial civilization.
  • 3) Fourth Industrial Revolution.
  • 4) Business mission. Shareholder and stakeholder concepts.
  • 5) Enterprise as a conflict of stakeholder interests.
  • 6) Managing the relationship of an enterprise with individual stakeholders.
  • 7) Strategic analysis of the general environment.
  • 8) Strategic analysis of the competitive environment on the individual markets of the company.
  • 9) Strategic analysis of the company's internal environment.
  • 10) Using strategic analysis to create a business strategy. Typology of strategies.
  • 11) Strategy implementation.
  • 12) Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • ROTHAERMEL, Frank, T. and Nancy MCDONOUGH. Strategic Management: Concepts 4th Edition. 4th ed. McGraw-Hill Education, 2018, 592 pp. ISBN 978-1-259-92762-1. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
    not specified
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
Teaching methods
Teaching takes place in the form of lectures and seminars in which the topics and case studies and their solutions are discussed. The main focus is on the the elaboration of the team seminar work and its defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars. To ensure the objectivity of the exam in this course, the same applies as to all other courses: Any description, recording or passing of tests, the use of illicit devices as well as means of communication or other impairment of the objectivity of the exam (credit) will be considered as non-fulfillment of the termination conditions; for gross violation of study regulations. As a consequence, the student passes the exam in the IS with a mark "F" and the dean initiates disciplinary proceedings, which may result in termination of studies.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.

MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2019

The course is not taught in Autumn 2019

Extent and Intensity
2/2/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. Ing. Ladislav Blažek, CSc. (lecturer)
doc. Ing. Ondřej Částek, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites (in Czech)
SEMESTR ( 3 )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management follows the course Management, resp. course Basics of management (and similar courses), taught in the bachelor's degree program. The aim of the course is to deepen the understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical progress, especially trends related to the development of a knowledge, multicultural and information society.
Learning outcomes
After completing the course the student should be able to:
• understand and explain trends in the business environment;
• to analyze typical phenomena of current corporate management practice;
• based on positive-sum games, understand the nature of the business relationship with its stakeholders, ie owners, employees, buyers, suppliers, creditors and the state;
• identify, understand and apply basic approaches and methods of strategic management;
• formulate variants of business development strategies;
• using risk decision-making methods to select and implement an optimal business development strategy.
Syllabus
  • 1) Societal and social developmental trends: opportunities and threats.
  • 2) The position of the enterprise on the threshold of post-industrial civilization.
  • 3) Fourth Industrial Revolution.
  • 4) Business mission. Shareholder and stakeholder concepts.
  • 5) Enterprise as a conflict of stakeholder interests.
  • 6) Managing the relationship of an enterprise with individual stakeholders.
  • 7) Strategic analysis of the general environment.
  • 8) Strategic analysis of the competitive environment on the individual markets of the company.
  • 9) Strategic analysis of the company's internal environment.
  • 10) Using strategic analysis to create a business strategy. Typology of strategies.
  • 11) Strategy implementation.
  • 12) Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • ROTHAERMEL, Frank, T. and Nancy MCDONOUGH. Strategic Management: Concepts 4th Edition. 4th ed. McGraw-Hill Education, 2018, 592 pp. ISBN 978-1-259-92762-1. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
    not specified
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
Teaching methods
Teaching takes place in the form of lectures and seminars in which the topics and case studies and their solutions are discussed. The main focus is on the the elaboration of the team seminar work and its defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars. To ensure the objectivity of the exam in this course, the same applies as to all other courses: Any description, recording or passing of tests, the use of illicit devices as well as means of communication or other impairment of the objectivity of the exam (credit) will be considered as non-fulfillment of the termination conditions; for gross violation of study regulations. As a consequence, the student passes the exam in the IS with a mark "F" and the dean initiates disciplinary proceedings, which may result in termination of studies.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (recent)