MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2023
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
doc. Ing. Ondřej Částek, Ph.D. (lecturer)
doc. Ing. Pavla Marciánová, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Ondřej Částek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:50 P106, except Tue 19. 9., except Tue 7. 11.
  • Timetable of Seminar Groups:
MPH_STMG/01: Wed 8:00–9:50 S310, except Wed 20. 9., except Wed 8. 11., P. Marciánová, V. Záthurecký
MPH_STMG/02: Wed 10:00–11:50 S305, except Wed 20. 9., except Wed 8. 11., P. Marciánová, V. Záthurecký
MPH_STMG/03: Mon 16:00–17:50 S306, except Mon 18. 9., except Mon 6. 11., P. Marciánová, V. Záthurecký
MPH_STMG/04: Mon 14:00–15:50 P102, except Mon 18. 9., except Mon 6. 11., P. Marciánová, V. Záthurecký
MPH_STMG/05: Tue 16:00–17:50 P104, except Tue 19. 9., except Tue 7. 11., P. Marciánová, V. Záthurecký
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management (originally Strategic Business Management) follows up and is an integral part of the course Management, resp. corresponds to the subjects Fundamentals of Management, Change Management and other similar subjects taught in the bachelor's degree. The aim of the course is a deep understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical development, especially trends related to the development of knowledge, multicultural and information society. Furthermore, its purpose is to determine the strategic goals of the organization, consistent and detailed analysis and optimization of business processes, the ability to determine the strategic and competitive position of the company, the ability to seek and use the company's competitive advantage, the ability to manage crisis management, business ethics, , use and develop marketing knowledge and business strategy in business practice. Above all, however, the essence is to practically use the acquired knowledge and insights from key areas of top management, which are the financial and economic side of the company, creating a representative identity and external expression of the organization in terms of strategic management principles VISION - OBJECTIVES - MISSION.
Learning outcomes
pon completion of the course, the student should be able to:
- Understand and explain trends in the corporate environment using credible sources and information,
- analyze typical phenomena of contemporary business management practice through modern knowledge contained in the literature on business economics, management and strategic management,
- understand the nature of a company's relationships with its stakeholders, i.e. owners, employees, customers, suppliers, creditors and the state,
- identify, understand and apply basic approaches and methods in the field of strategic management and link information from various fields of economics, business economics, management and use it to solve complex problems in business practice,
- formulate alternative strategies of enterprise development, defend these and support it with professional arguments,
- select and implement the optimal variant of the enterprise development strategy using decision-making methods under risk conditions,
- organize and coordinate the work of the team, promote innovation and innovative thinking, and direct the team to achieve the set goals. When making managerial decisions, the student can take into account legal norms, ethical standards and corporate social responsibility and consider the impact of decisions on employees, suppliers, customers and society and the environment in general.
Syllabus
  • Societal and social developmental trends: opportunities and threats.
  • The position of the enterprise on the threshold of post-industrial civilization.
  • Fourth Industrial Revolution.
  • Business mission. Shareholder and stakeholder concepts.
  • Enterprise as a conflict of stakeholder interests.
  • Managing the relationship of an enterprise with individual stakeholders.
  • Strategic analysis of the general environment.
  • Strategic analysis of the competitive environment on the individual markets of the company.
  • Strategic analysis of the company's internal environment.
  • Using strategic analysis to create a business strategy. Typology of strategies.
  • Strategy implementation.
  • Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • BOWMAN, Cliff. Strategický management. Translated by Jiří Vejdělek. Vyd. 1. Praha: Grada Publishing, 1996, 147 s. ISBN 8071692301. info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
Teaching methods
Teaching takes place in the form of lectures and seminars, in which the topics discussed and case studies and their solutions are consulted and discussed. The focus is on the processing of team seminar work and its consistent team presentation and defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars.

Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Students studying abroad under the ERASMUS programme have the following options for completing the STGM course:
1) If the student is studying a similar course abroad as part of his/her study stay, this course will be recognised upon submission of the relevant syllabus for the course, which will be assessed by the STMG course supervisor. It is also necessary to provide proof of completion of the course as a statement from the IS of the University at which the course is taken with a reference to the lecturer/teacher.
2) If the student is studying abroad as part of his/her study stay and intends to take an STGM course at MUNI ESF, he/she has two options
2.1 the student will remotely engage with the selected team, which is always formed no later than the third week (at the third seminar). The team is led, managed and organised by a student chosen by the team, who then communicates with the student abroad. Any problems are discussed with the teacher responsible for the seminar.
2.2 If the student is unable to join the team, he/she consults the situation with the teacher and, by agreement, produces an individual seminar paper according to the instructions of the teacher, followed by consultation and conclusion in the form of a colloquium.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2024.
  • Enrolment Statistics (recent)
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