CJV_ICSDM International Communication Strategies

Pan-university studies
spring 2025
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
prof. Elisabetta Gola (lecturer), PhDr. Mgr. Libor Štěpánek, Ph.D. (deputy)
PhDr. Mgr. Libor Štěpánek, Ph.D. (lecturer)
Guaranteed by
PhDr. Mgr. Libor Štěpánek, Ph.D.
Language Centre Unit for Pan-university Studies and Life-long Learning – Language Centre
Contact Person: PaedDr. Marta Holasová, Ph.D.
Timetable
Wed 19. 2. to Wed 21. 5. Wed 12:00–13:40 213
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 3/15, only registered: 0/15, only registered with preference (fields directly associated with the programme): 0/15
Course objectives
This course aims to equip students with the skills necessary for effective communication across languages and cultures. It brings together students from Masaryk University and the University of Cagliari to explore the dynamics of international communication. Delivered in English, the course offers a multilingual environment for students to learn and develop practical skills in writing, text design, content creation, content hierarchy, presentation skills, use of images and campaign management. In interactive and project-based sessions, the students will collaborate in international teams to design and execute a simple communication campaign, from initial planning to final presentation. By the end of the course, the students will have a better understanding of cross-cultural communication strategies, experience in participating in multilingual projects and enhanced competence in communicating scientific concepts through social media platforms.
Learning outcomes
By the end of this course, the students will be able to: work in international teams; communicate a message clearly and engagingly across different languages and cultures; understand and apply principles of effective writing and text design; plan and design texts with a clear hierarchy of contents; use images in communication to maximise impact of their messages; plan and execute a simple communication campaign; present their work effectively orally.
Literature
    recommended literature
  • ŠTĚPÁNEK, Libor and Janice de HAAFF. Academic English. 2. aktualizované vydání. Praha: Grada, 2018, 222 stran. ISBN 9788027108428. info
Teaching methods
Theoretical concepts (Introduction to effective communication strategies - writing principles and techniques; writing for different audiences; text design, hierarchy of contents, organisation of information, storytelling, use of images in communication, intercultural basics) will be presented in the form of interactive seminars. In the project (planning a communication campaign, setting objectives, target audience, tools and techniques, integrating multimedia content, project execution) and presentation and evaluation (effective presentation strategies, peer feedback strategies) sections, the participants are expected to take part in interactive activities and actively communicate with their MU colleagues and counterparts from the University of Cagliari.
Assessment methods
Participation & Collaboration (20%): Active involvement in class discussions and teamwork.
Project Work (40%): Quality and creativity of posts, images, and videos produced.
Final Presentation (20%): Delivery, content, and impact of the campaign presentation.
Peer and Self-Evaluation (20%): Feedback from peers and self-reflection on learning outcomes
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information
Other sources:

https://www.routledge.com/Social-Media-Communication-Concepts-Practices-Data-Law-and-Ethics/Lipschultz/p/book/9781032246598?srsltid=AfmBOooFJCae0yfTtiAdL1thjZLPdjeLypRWBbMfkjAIMC8Q0ERQ9sOk

https://www.sciencedirect.com/science/article/pii/S2543925122000432

https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_02005.pdf

https://www.journals.uchicago.edu/doi/full/10.1086/729125

Films: The Social Dilemma (2020), Merchants of Doubt (2014), The Social Network (2010); Thank you for Smoking (2005);

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