KVMAFU Marketing and Fund-raising

Faculty of Economics and Administration
Autumn 2006
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jaroslav Rektořík, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková
Timetable
Fri 22. 9. Fri 14:35–16:15 S315, Sat 21. 10. Sat 12:50–14:30 S313
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing and Fund-raising (KVMAFU) The course follows the knowledge gained in the course Communication and Public Relations (PR) because marketing, fund-raising and PR already are self-contained practical areas that use communication as their tool. The course places emphasis on conveying the specifics of marketing of non-profit or public sector. Apart from the analysis of the individual marketing steps recommended for application of marketing thinking in the process of non-profit organisation management, attention is given to state-of-the-art "marketing-management", the marketing system of organisation and marketing aspects of the Fribourg model of management for non-profit organisations. Another thematic area of the course are the problems of fund-raising theory and practice. The course moves from the basic theories of fund-raising and its understanding as a planned essential process in the life of every non-profit organisation as far as to the description and practical adoption of the individual fund-raising methods, accentuating the most the written application for a grant. Examination requirement: write a seminar essay. Examination: oral with a discussion of the seminar essay.
Literature
  • JANEČKOVÁ, Lidmila and Miroslava VAŠTÍKOVÁ. Marketing služeb. 1. vyd. Praha: Grada, 2000, 179 s. ISBN 8071699950. info
  • ČEPELKA, Oldřich. Práce s veřejností v nepodnikatelském sektoru. Vyd. 1. Liberec: Nadace Omega, 1997, 243 s. ISBN 8090237606. info
  • HANNAGAN, Tim J. Marketing pro neziskový sektor. Translated by Jana Novotná. Vyd. 1. Praha: Management Press, 1996, 205 s. ISBN 80-85943-07-7. info
Assessment methods (in Czech)
Vypracování a ústní obhajoba seminární práce.
Language of instruction
Czech
Further Comments
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
Teacher's information
http://www.econ.muni.cz/~simona
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2005, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2006, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2006/KVMAFU