CORE047 Basics of successful business

Faculty of Economics and Administration
Spring 2024
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Alena Šafrová Drášilová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Thu 12:00–13:50 P303, except Thu 4. 4.
Prerequisites
!FAKULTA(ESF) && !TYP_STUDIA(ND) && (!FORMA(C) || !FORMA(K) || !FORMA(D) || !FORMA(R) || !FORMA(Z))
No prior knowledge or skills are required to complete the course.
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 100 student(s).
Current registration and enrolment status: enrolled: 69/100, only registered: 0/100, only registered with preference (fields directly associated with the programme): 0/100
Course objectives
The course aims to encourage entrepreneurship and the desire to start their own business among students outside the Faculty of Economics and Administration. The course can complement any field of study and enables students to look for ways to commercialize interesting ideas or innovative pro-customer solutions in existing businesses.
Learning outcomes
Upon completion of the course, the student will be able to:
- perceive customer needs as the key to a successful business,
- work on idea development using Design Thinking, Lean Start-up or Lean Canvas,
- set the parameters of marketing tools concerning the target customer,
- identify appropriate funding sources and assess their risks,
- understand the most critical legal aspects of the business.
Syllabus
  • The course will be divided into three thematic blocks:
  • 1. Idea work and problem-solving
  • Idea development - why and how to turn an idea into a project
  • Design Thinking and creative approaches to problem-solving - I have a problem, and I need a solution
  • Entrepreneurship without an idea - I don't have to change the world right away
  • 2. Customer as the centre of the world
  • Lean Canvas - Business plan on one A4
  • Marketing strategy - who is my customer
  • Marketing mix - what, where, when, how, why, and for how much
  • Marketing regulations, issues and piquant - sometimes I really can't stop wondering
  • 3. Snippets from the life of an entrepreneur
  • Finance - how much do I need and where to get it
  • Tax and accounting - numbers, numbers and more numbers
  • People - how do I build a functional team
  • Authorities - controlling and fining
Literature
    required literature
  • ŠAFROVÁ DRÁŠILOVÁ, Alena. Základy úspěšného podnikání (Basics of successful business). 1st ed. Praha: Grada Publishing, a.s., 2019, 248 pp. ISBN 978-80-271-2182-3. info
    recommended literature
  • CARREYROU, John. Zlá krev : jak majitelka startupu ze Silicon Valley oklamala svět. Vydání první. V Brně: Jan Melvil, 2019, 320 stran. ISBN 9788075550828. info
  • VLACH, Robert. Na volné noze : podnikejte jako profesionálové. Vydání první. Brně: Jan Melvil Publishing, 2017, 760 stran. ISBN 9788075550156. URL info
  • LEVITT, Steven D. and Stephen J. DUBNER. Špekonomie, aneb, Freakonomics. 1. vyd. Praha: Alfa Publishing, 2006, 158 s. ISBN 8086851532. info
Teaching methods
The course will be taught in 12 practice-oriented sessions, combining theory with demonstrations, discussions, exercises and case studies.
Assessment methods
Three individual practical assignments (one for each block) must be submitted by the specified deadlines to complete the course successfully. Students can choose between two approaches - to develop their business idea in the assignments or to develop assignments using examples of existing businesses.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information
The course is intended for students of any field who are thinking about entrepreneurship in the future, those who already know that their life path will lead to employment, and those who are not yet clear about their future direction. Depending on the portfolio of those enrolled, the course will be tailored to the audience.
The course is also listed under the following terms Spring 2023, Spring 2025.
  • Enrolment Statistics (Spring 2024, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2024/CORE047