FSpS:bk928 Marketing of Sport - optional

bk928 Marketing of Sport - optional

Faculty of Sports Studies
Autumn 2008

Extent and Intensity

8/0. 1 credit(s). Type of Completion: z (credit).

Teacher(s)

Guaranteed by

Timetable of Seminar Groups

bk928/vol_mars_p: Fri 9. 1. 14:00–16:00 U227, Fri 16. 1. 15:00–17:00 U227, Fri 23. 1. 16:00–17:20 U227, G. Stará

Prerequisites (in Czech)

bk009 Introduction to Economics, Management and Marketing

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

there are 13 fields of study the course is directly associated with, display

Course objectives

This subject extend knowledges in marketing. Below with a view to sponzorship and endowment.

Syllabus

I. General part Marketing - concept definition, Fundamental terms of marketing marketing mix, product, price, place, promotion marketing research II. Marketing in sport earnings sports clubs grants: concept definition, concept of state budget sponsoring - the czech legislation, sponsors contract sport advertising merchendising

Literature

VYSEKALOVÁ, Jitka and Jiří MIKEŠ. Reklama : jak dělat reklamu. 2., aktualiz. a rozš. vyd. Praha: Grada, 2007, 182 s. ISBN 9788024720012. info
VYSEKALOVÁ, Jitka. Marketing : pro střední školy a vyšší odborné školy. 1. vyd. Praha: Fortuna, 2006, 247 s. ISBN 8071689793. info
DVOŘÁKOVÁ, Šárka. Sportovní marketing. Brno: Masarykova Univerzita, 2005, 72 pp. ISBN 80-210-3901-9. info
VYSEKALOVÁ, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha: Grada, 2004, 283 s. ISBN 8024703939. info

Assessment methods

Loop termination: oral examination. Student answer to 3 questions.

Language of instruction

Czech

Further Comments

Study Materials

The course is also listed under the following terms Autumn 2007, Spring 2010, Autumn 2010, Autumn 2011.