bp009 Introduction to Economics, Management and Marketing

Faculty of Sports Studies
Autumn 2008
Extent and Intensity
2/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Faculty of Sports Studies
Timetable of Seminar Groups
bp009/p1: Mon 7:00–8:30 K205, O. Racek
bp009/p2: Thu 18:30–20:00 K205, O. Racek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This subjekt is an introduction into the field of economics – it‘s history, microeconomics and macroeconomics and basics of marketing and management.
Syllabus
  • 1. History of economical way of thinking 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, HDP??. 3. The introduction to marketing – marketing mix 4. Basics of management, the planning, the organisation, the decision making, the check
Literature
  • Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
  • Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
  • Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
  • Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
  • Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
  • Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
Assessment methods
Succesfull passing of the final written exam.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2006, Spring 2007, Autumn 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2008/bp009