c523 Tourism

Faculty of Sports Studies
Spring 2010
Extent and Intensity
16/8. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Ida Vajčnerová, Ph.D. (lecturer), Ing. Dagmar Kudová, Ph.D. (deputy)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies
Prerequisites
Marketing
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
After going through the subject, that focuses on travel and tourism, significant economic sector as a part of services providing free time facilities, the students are capable of:
- describing the present market of travel and tourism and its particularities,
- applying the fundamental principles of marketing asserted in the travel and tourism industry.
- assessing the issues of travel and tourism in particular regions and destinations.
Syllabus
  • 1. Tourism Background
  • 2. Factors of Tourism Development
  • 3. Tourism Infrastructure
  • 4. Touroperators, Travel Agencies, Guides
  • 5. Marketing Management in Tourism, Destination Management
  • 6. Modern Tourism Products, Agrotourism, Congress and Incetive Tourism
  • 7. Benefits of Tourism
  • 8. Institution in Tourism Market
Literature
  • RYGLOVÁ, Kateřina. Cestovní ruch : (soubor studijních materiálů). Vyd. 2., (1. v nakl. Key Pub. Ostrava: Key Publishing, 2007, 81 s. ISBN 9788086575575. info
  • PALATKOVÁ, Monika. Marketingová strategie destinace cestovního ruchu : jak získat více příjmů z cestovního ruchu. 1. vyd. Praha: Grada, 2006, 341 s. ISBN 8024710145. info
  • HORNER, Susan and John SWARBROOKE. Cestovní ruch, ubytování a stravování, využití volného času. Praha: Grada, 2003, 486 s. ISBN 8024702029. info
Teaching methods
lectures
solution case study
Assessment methods
Assignments,
final written exam.
Language of instruction
Czech
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2010/c523