FSpS:bk1082 Sport management - Course Information

bk1082 Sport management

Faculty of Sports Studies
Spring 2012

Extent and Intensity

16/8. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Guaranteed by

Timetable of Seminar Groups

bk1082/mcr_cv: No timetable has been entered into IS. K. Mrkosová

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

Management in Sport (programme FSpS, B-TV) (2)
Management in Sport (programme FSpS, B-TV, specialization Management of Tourist Trade) (2)
Physical Education and Sport (programme FSpS, B-TV, specialization Management of Tourist Trade)

Course objectives

Students obtain background knowledge of tourism industry, tourism market and destination management.

Syllabus

1. Tourism Background 2. Factors of Tourism Development 3. Tourism Infrastructure 4. Touroperators, Travel Agencies, Guides 5. Marketing Management in Tourism, Destination Management 6. Modern Tourism Products 7. Benefits of Tourism 8. Institution in Tourism Market

Literature

required literature

Povinná literatura: RYGLOVÁ, K. Cestovní ruch. 1. vyd. Ostrava: KEY Publishing, 2009. 187 s. ISBN 978-80-7418-028-6

Teaching methods

lectures, seminars, excursion, group case study

Assessment methods

assignment, final written exam

Language of instruction

Czech

Further Comments

Study Materials

The course is also listed under the following terms Spring 2011, Autumn 2011, Spring 2014, Spring 2017.