ZUR378a Futuroom

Faculty of Social Studies
Autumn 2009
Extent and Intensity
0/2. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Rudolf Burgr, Ph.D. (lecturer)
Mgr. et Mgr. Miroslav Mašek (assistant)
Mgr. Jana Urbanovská, Ph.D. (assistant)
Guaranteed by
Ing. Rudolf Burgr, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Prerequisites (in Czech)
ZUR105 Introduction to news reporting && SMER ( ZUR )|| SMER ( DIG )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives
The main objectives of the course are the following:
acquainting students with the structure of the publishing house and with new trends in the organization of newsroom.
The course describes the traditional models of management, explains trends and technological changes in the current publishing business, shows a modern and progressive approaches to the management of editorial.
Syllabus
  • First block: a theoretical introduction
  • A. The structure of publishing and interaction between departments
  • 1. Editorial
  • 2. Advertisement
  • 3. Marketing
  • 4. Distribution
  • B. Models of editorial control
  • Operating models in multimedia editorial houses
  • 1. Separation
  • 2. Cooperation
  • 3. Integration
  • Workflow and Architecture
  • 1. Traditional Structure
  • 2. Newsroom 1st Generation
  • 3. Newsroom 2nd Generation
  • 4. Newsroom 3rd Generation
  • C. Case studies, models, processes, management structure
  • Traditional concept
  • a. Právo
  • b. WAZ Gruppe Multimedial separated newsrooms
  • a. Sueddeutsche Zeitung
  • b. The Guardian
  • Integrated editorial
  • a. Abendzeitung
  • b. Nottingham Evening Post
  • c. BBC
  • Integrated editor for competing media
  • a. Welt Gruppe
  • b. Birmingham Evening News, Birmingham Post
  • Exceptional acts
  • a. Financial Times - a traditional editorial with modern approach
  • D. Trends
  • a.Convergency
  • b.Multimedialization
  • c.Self publishing
  • Second block: a practical part
  • The practical part takes place in newsroom. It is a workshop under the supervision of tutors.
Literature
  • STEPP, Carl Sessions. Editing for today's newsroom : a guide for success in a changing profession. 2nd ed. New York: Routledge, 2008, xiii, 233. ISBN 9780805862188. info
  • RUSSIAL, John. Strategic copy editing. New York: Guilford Press, 2004, viii, 280. ISBN 1572309261. URL info
  • MACKENZIE, Janet. The editor's companion. Cambridge: Cambridge University Press, 2004, xii, 219. ISBN 9780521605694. URL info
Assessment methods
practical exercises, lectures, discussion
students will prepare the project of newsroom and its workflow
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught: in blocks.
General note: Kurz se uskuteční v multimediálním tréninkovém centru Futuroom v Praze. ZUR378a ve dnech 14. – 16. 10., ZUR378b ve dnech 11. – 13. 11. Ubytování a dopravu zajišťuje a hradí katedra.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2009/ZUR378a