ZURn6605 New Media and Smart Services

Faculty of Social Studies
Autumn 2020
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Katalin Fehér (lecturer)
Guaranteed by
Charles Michael Elavsky, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Mon 26. 10. 12:30–15:00 bude_upresneno, Mon 2. 11. 12:30–15:00 bude_upresneno, Mon 9. 11. 12:30–15:00 bude_upresneno, Mon 23. 11. 12:30–15:00 bude_upresneno, Mon 30. 11. 12:30–15:00 bude_upresneno, Mon 7. 12. 12:30–15:00 bude_upresneno, Mon 14. 12. 12:30–15:00 bude_upresneno
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Smart environments and AI-based services are shaping the new media trends. This course provides a project-based introduc6on into the contemporary digital media. Students will understand the engines of digital transforma6on via emerging technologies and their social-cultural adapta6ons. The ul6mate goal is to prepare the par6cipants for their future jobs on media, journalism, marke6ng or PR as upcoming trends.
Learning outcomes
Students will be able to:
• understand digital transformation
• analyse the emerging digital technologies in social-cultural context
• plan new media-based produc6ons by smart and AI technologies
• develop the cri6cal approaches on contemporary new media
Syllabus
  • 1. Introduction
  • 2. History and theories of new media
  • 3. Trends in new media
  • 4. Project work: new media services
  • 5. Project presenta6on: new media production
  • 6. Smart environments and society
  • 7. Project work: smart media services
  • 8. Project presenta6on: smart media production
  • 9. AI technology and culture
  • 10. Project work: AI-based media services
  • 11. Project presenta6on: AI-based media production
  • 12. Summary and feedback
Literature
  • Gehl, L. W. & Bakardijeva, M. (2017, eds.) Socialbots and Their Friends: Digital Media and the Automation of Sociality. NY & London: Routledge.
  • COULDRY, Nick and Andreas HEPP. The mediated construction of reality. First published. Cambridge: Polity, 2017, ix, 290. ISBN 9780745681313. info
Teaching methods
lecture and seminar
Assessment methods
• Project presentation: new media production - 30%
• Project presentation: smart media production - 30%
• Project presentation: AI-based media production - 40%
The assessment methods expect team works.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2023.
  • Enrolment Statistics (Autumn 2020, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2020/ZURn6605