KSV01 Public Communication

Faculty of Social Studies
Autumn 2024

The course is not taught in Autumn 2024

Extent and Intensity
12/16/0. 5 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Ing. Rudolf Burgr, Ph.D. (seminar tutor)
Mgr. Jaroslav Čuřík, Ph.D. (seminar tutor)
Guaranteed by
Ing. Rudolf Burgr, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Rudolf Burgr, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20
Course objectives
The aim of the course is to provide basic theoretical and practical information on communication with the public and with the media, typically for employees of the state administration or local municipality. The course also includes the acquisition of knowledge and competences for communicating with the public, including speaking in front of the camera.
Learning outcomes
Upon completion of the course, the student will be able to: Understand the basic aspects of communication with the public and apply their knowledge in practice. Choose relevant channels for public communication suitable for specific target groups. Understand the differences between crisis communication and regular public communication. Know the current media landscape and understand the logics of public service television news. Perform competently on camera when communicating with the public.
Syllabus
  • 1.-2. Introduction to public communication 3.-4. Working with the media 5.-6. Social networks as a tool for municipal communication 7.-8. Crisis communication 9.-10. Media training 11.-12. Optional topic: Contemporary media landscape / How news is produced in the Czech Television
Literature
    required literature
  • JEŽKOVÁ Lenka, ZELENKA Marek, KAMENÍK Martin, TRUNKÁTOVÁ Šárka, KOHOUTKOVÁ Andrea: Správná radnice, manuál transparentní samosprávy 2017. První vydání. Praha: Oživení, z.s., 2017. 84 stran.
  • TOMANDL, Jan, Jaroslav ČUŘÍK, Kristýna MARŠOVSKÁ and Tereza FOJTOVÁ. Krizová komunikace : principy - zkušenosti - postupy. 1. vyd. Brno: Masarykova univerzita, 2020, 221 pp. ProMedia, sv. 1. ISBN 978-80-210-9636-3. info
  • LOSEKOOT, Michelle and Eliška VYHNÁNKOVÁ. Jak na sítě : ovládněte čtyři principy úspěchu na sociálních sítích. Vydání první. V Brně: Jan Melvil Publishing, 2019, 325 stran. ISBN 9788075550842. URL info
  • VOLEK, Jaromír and Marína URBÁNIKOVÁ. Čeští novináři v komparativní perspektivě : hybridní, virtuální a mizející žurnalisté v post-transformační fázi. Vydání první. Brno: Masarykova univerzita, 2017, 386 stran. ISBN 9788021085299. info
  • TOMANDL, Jan. Public relations a zpravodajství : vliv hluboké proměny žurnalistiky na teorii a praxi vztahů s médii. Zlín: Radim Bačuvčík - VeRBuM, 2012, 151 pp. ISBN 978-80-87500-28-6. URL info
  • TOMANDL, J. Jak účinně oslovit média :media relations v podnikání, správě, kultuře i neziskovém sektoru. Brno: Computer Press, 2011, 296 pp. ISBN 978-80-251-3457-3. info
  • BOYD, Andrew. Broadcast journalism : techniques of radio and television news. Boston, MA: Elsevier, 2008, 377 s. ISBN 9780240810249. info
  • SVOBODOVÁ, Marie. Mluv, mluv-- zajímáš mě : praktický průvodce mluveným projevem. Vyd. 1. Praha: Pragoeduca, 2002, 145 s. ISBN 8073100053. info
    recommended literature
  • STEWART, Peter and Ray ALEXANDER. Broadcast journalism : techniques of radio and television news. 8th edition. New York: Routledge, Taylor & Francis Group, 2022, ix, 406. ISBN 9780367460471. info
  • GALLO, Carmine. Mluv jako TED : 9 tajemství veřejné prezentace od nejlepších speakerů z TEDx konferencí. Translated by Viktor Dvořák. 1. vydání. Brno: BizBooks, 2016, 285 stran. ISBN 9788026504535. info
  • WENGER, Debora Halpern and Deborah POTTER. Advancing the story : broadcast journalism in a multimedia world. 2nd ed. Washington: CQ Press, 2012, xxxi, 380. ISBN 9781608717149. info
Teaching methods
Lectures, workshops, excursions, media training, reading.
Assessment methods
The course ends with a colloquium, a debate on the topics discussed. Active participation in the media training is a prerequisite for the colloquium.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught each semester.
The course is taught: in blocks.
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