FSS:ZURb1104 Mass communication theory - Course Information

ZURb1104 Mass communication theory

Extent and Intensity

2/0/0. 5 credit(s). Type of Completion: zk (examination).
Taught in person.

Teacher(s)

Mgr. et Mgr. Michal Tkaczyk, Ph.D. (lecturer)
Mgr. et Mgr. Marína Urbániková, Ph.D. (lecturer)
Mgr. Jana Blahošová (lecturer)
Mgr. Michaela Lebedíková (lecturer)
Mgr. Petra Pichaničová (assistant)

Guaranteed by

Mgr. et Mgr. Michal Tkaczyk, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies

Prerequisites (in Czech)

ZURb1102 Media and communic. studies

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

there are 35 fields of study the course is directly associated with, display

Course objectives

The main goal is to introduce basic concepts, methods and theories that help to understand the effects media use can have on feelings, behaviours, and attitudes. The course provides an introduction into media effects research and theories. Particularly, the perspective of media studies, social psychology, and sociology will be used. The course is divided into three thematic blocks. The first one introduces media effects as a specific branch of media studies that has its own development, terminology, and methodological specifics. The second block focuses on theories that describe and explain when, why, how and what effects may happen under the influence of media use. The third block applies methodological and theoretical knowledge on traditional media studies topics like media violence, media and sex, stereotypes formation, political communication.

Learning outcomes

At the end of this course, students should be able to:
- be familiar with media effect theories and their development;
- understand the research methods, both their usefulness and limits, that are used to study media effects;
- to apply such knowledge;
- critically approach media effect topics, especially in the form of various moral panics;

Syllabus

• The course is divided into three thematic segments: (a) introduction to terminology, methods and historical development (b) theories (c) application of methods and theories on traditional topics of media effects studies 1. Information about course organization; 2. Basic information about media effects studies and terminology; 3. Media effects methods and the historical development of the field; 4. Why and for what purpose do we use media?; 5. Media and persuasion; 6. Media and agenda setting; 7. New theories of media effects; 8. Excessive media use; 9. Media violence and aggression due to media violence; 10. Sex and media; 11. Media and stereotypes; 12. Effects of political communication;

Literature

required literature
• SPARKS, Glenn Grayson. Media effects research : a basic overivew. Fifth edition. Boston: Cengage Learning, 2016, xx, 348. ISBN 9781305077478. info
• The Oxford handbook of media psychology. Edited by Karen E. Dill. New York: Oxford University Press, 2013, xviii, 558. ISBN 9780199394821. info
• GILES, David. Psychologie médií. Translated by Helena Šolcová. Vyd. 1. Praha: Grada, 2012, 185 s. ISBN 9788024739212. info
• Media effects : advances in theory and research. Edited by Jennings Bryant - Mary Beth Oliver. 3rd ed. Abingdon, Oxon: Routledge, 2009, xv, 640. ISBN 9780805864502. info

Teaching methods

Lectures, readings

Assessment methods

Written exam, classroom quizzes, team assignment. The total score is the sum of the exam, classroom quizzes and team assignment.

Language of instruction

Czech

Further Comments

The course is taught annually.
The course is taught: every week.

• Enrolment Statistics (Autumn 2024, recent)
  
• Permalink: https://is.muni.cz/course/fss/autumn2024/ZURb1104