ZURn6229 Media Management

Faculty of Social Studies
Autumn 2024
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
Ing. Henrich Krejča (lecturer)
Mgr. Iveta Jansová, Ph.D. (alternate examiner)
Guaranteed by
Mgr. Iveta Jansová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 26. 9. 12:00–15:40 U43, Thu 24. 10. 12:00–15:40 U43, Thu 7. 11. 12:00–15:40 U43, Thu 21. 11. 12:00–15:40 U43, Thu 5. 12. 12:00–15:40 U43, Thu 19. 12. 12:00–15:40 U43
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Teaching students in the field of media management. Preparing students to manage a department or newsroom and then be able to combine multiple directions in the media necessary to master the role of a capable manager and to function media company: modern management, task manager system; personnel, economic and legal agenda; marketing and PR; psychology, ethics and humanity; business policy and advertising; management, strategic planning, visioning; crisis management of the editorial office during emergencies crisis ( content ) management necessary for emergency broadcasting; outward representation of the medium.
Learning outcomes
manage the editorial department - home editorial, foreign editorial,
online and social media editorial
manage daily production - senior editor/daily editor
manage news and current affairs production - broadcast producer
manage the editorial team as a whole - editor-in-chief
news and current affairs production
link newsrooms ( by focus ) across - cross mechanism
management and internal communications
be able to draw up an organisational structure with responsibilities for individual
managers and departments - necessary for the role of director of news and journalism
to become part of the management of a media outlet - television, radio, print, online - defining responsibilities, performance and cooperation with other parts of the media
"positioning" the editor-in-chief to the media owner - maintaining
independence and objectivity of the broadcast, while maintaining the credibility and profitability of the medium
budgeting for individual departments as well as the whole - CSP
budgeting for emergency broadcasts and special programmes
managing the team during a crisis situation - in and out
management of broadcast content during an emergency situation ( assassination of the Prime Minister, floods, major political or social events, etc. )
knowing how to recruit companies to work with and do pricing
basics of HR - staff selection, salary setting, growth and proper definition, motivation; workshops, teambuiding, training, internships abroad
basics of law for media management
basics of psychology of needs
coordination of production of reports with the advertising and marketing centre
creating and publishing opinions for the editorial team and the medium as a whole
working with marketing to create promos for shows
strategic collaboration with other media
representing the media in dealing with the state: politicians, institutions
representing the media in complaints and lawsuits
safety of journalists
attitude towards hoaxes and conspiracies
cooperation and negotiation with trade unions
ethics and morality and humanity
Literature
  • BERND W.WIRTZ Management: Strategy, Business Models and Case Studies
  • WILLIAM HOUSELEY, PAMELA BLOCK, TOM NICHOLLS, RON SOUTHWELL Managing in the Media
  • L. MEGHAN MAHONEY AND TANG TANG The Rowman & Littlefield Handbook of Media Management and Business
  • ELI M. NOAM Media and digital mamagemant
Teaching methods
lectures ( meaning ) by timeline
input of personal stories and experiences
regular discussions at the end of the lecture
illustrative demonstrations of organisational structure and management competencies and functioning
demonstrations of the creation of an extraordinary broadcast - a scenario ( e.g. the assassination of the Prime Minister )
digital platforms and their use in management ( task management system, intranet ), HR, economics and law
Assessment methods
Testing - to test students how they were able to perceive the role of a manager with the whole agenda and whether they can solve or manage crisis situations according to the models presented in the lectures.
Language of instruction
Slovak
Further Comments
The course is taught annually.
  • Enrolment Statistics (recent)
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