POLn6014 Public relations in political practice

Faculty of Social Studies
Spring 2021
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Barbora Petrová, Ph.D. (lecturer)
Guaranteed by
doc. PhDr. Roman Chytilek, Ph.D.
Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
each odd Monday 14:00–17:40 P24
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40, only registered with preference (fields directly associated with the programme): 0/40
fields of study / plans the course is directly associated with
Course objectives
Using actual practical examples and latest trends from the rapidly evolving environment of the political communication and public relations will allow students to think strategically, critically and in the relevant context about the communication among politicians, political parties, media and voters. Discussions with guest speakers will enable students to identify, compare and argue about individual PR methods and techniques. Therefore, they will be able to propose and plan their own suggestions and ideas for their individual communication strategies.
Learning outcomes
Students will be able to think strategically and in terms of communication and PR by politicians, political parties and government institutions towards media and voters, as well as communication techniques and players' options to influence policy decisions (corporations, NGOs, etc.). They will also learn how to identify possible pitfalls in techniques and strategies that will be to create or create jobs.
Syllabus
  • 1. Basic theroteical concepts, definitions, trends and ethical questions 2. Process in PR and political PR 3. History of political PR 4. Tools and methods; PR agency practices 5. Visual communication in politics 6. PR of politicians, candidates and parties 7. Governmental PR 8. PR of public institutions 9. Politician vs PR consultant relationship
Literature
    required literature
  • Harding, J. (2008): Alpha Dogs. The Americans who turned political spin into a global business. Farrar, Strauss and Giroux, NY.
  • Wag the dog (1997): http://www.imdb.com/title/tt0120885/.
  • The Queen (2006): http://www.imdb.com/title/tt0120885/.
  • Frost/Nixon (2008): http://www.imdb.com/title/tt0870111/.
    recommended literature
  • The professionalisation of political communication. Edited by Ralph M. Negrine. Chicago: Intellect Books, 2007, 192 s. ISBN 9781841501598. info
  • BERNAYS, Edward L. Propaganda. Edited by Mark Crispin Miller. Brooklyn: Ig Publishing, 2005, 168 s. ISBN 0970312598. info
  • Handbook of political communication research. Edited by Lynda Lee Kaid. Mahwah, N.J.: Lawrence Erlbaum Associates, 2004, xviii, 541. ISBN 0805837752. URL info
  • PLASSER, Fritz and Gunda PLASSER. Global political campaigning : a worldwide analysis of campaign professionals and their practices. Westport, Conn.: Praeger, 2002, xx, 400. ISBN 0275974642. info
    not specified
  • BYSTROV, Vladimír and Miloš RŮŽIČKA. Firemní komunikace a řízení reputace. 1. vyd. Brno: Masarykova univerzita, 2006, 129 s. ISBN 8021041048. info
  • Comparing political communication : theories, cases, and challenges. Edited by Frank Esser - Barbara Pfetsch. New York: Cambridge University Press, 2004, xvi, 418. ISBN 0521535409. URL info
Teaching methods
lectures, workshop, moderated discussion in class, online discussions, field research, assigments, relevant feedback
Assessment methods
class participation, activity in debates and online discussions, 4 assigments and final group presentation of planned communication strategy
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: Předmět je určen pouze studentům magisterského studia politologie.
The course is also listed under the following terms Spring 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/spring2021/POLn6014