FSS:ZURb1620 Work in the Media Industries

ZURb1620 Work in the Media Industries

Faculty of Social Studies
Spring 2022

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Guaranteed by

Mgr. Iveta Jansová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies

Timetable

Fri 13. 5. 8:00–19:40 M117, Sat 14. 5. 8:00–18:00 Studio 527

Prerequisites (in Czech)

KREDITY_MIN(40)

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 1/20, only registered: 0/20

fields of study / plans the course is directly associated with

there are 35 fields of study the course is directly associated with, display

Course objectives (in Czech)

This course will help students to develop an awareness of the broader industry and an opportunity to develop a professional digital profile that will enable them to share unique skills and achievements with potential employers. They will be encouraged to think critically and reflectively about the media they use and how media sector businesses research candidates. It will also challenge them to learn the fundamentals of media enterprises to prepare for a career in the media industries.

Learning outcomes (in Czech)

After completing the course, a student will be able to: - identify and assess their online footprint - understand and create the elements of a professional profile - construct a professional CV with links to their online footprint - understand the fundamentals of the media business and the roles - experience the process of acquiring and holding a job in the media industries

Syllabus (in Czech)

1. Introduction – student introductions, overview of course structure, formats, schedule, requirements, readings, monitoring, evaluations,
2. The Digital Footprint - understanding the online world, researching your digital footprint,
3. Online Professional Profile - developing a personal versus professional online profile including an individual website
4. Professional Social Media - skill development for creating and optimizing social media including YouTube, LinkedIn, and Twitter
5. The CV - developing and producing a professional curriculum vitae
6. The Business of Media - macroeconomics, media markets, competition, platforms, formats, content, regulations, intellectual property, distribution, business models, revenue channels
7. The Media Enterprise - ownership, management, administration, technics, marketing, programs, sales
8. Get the Job - professional profile, CV, networking, mentoring, searching, recruiting, applying, interviewing, negotiating, accepting, contracts, rights & responsibilities, best practices, tips & tricks
9. Got the Job - orientation, training, documentation, evaluation, rewarding, punishing, promotion, transfer, termination, networking, collaboration, mentoring, career management, best practices
10. A Look into the Future - new ecosystem, industries, cross-media, platforms, applications, mobile, IoT, gaming, voice, AI, wearables, enterprises, employment, business models (advertising, subscription, enterprise, community)

Literature

LinkedIn Tutorial https://www.youtube.com/watch?v=Ox_ohqsIMAM
Making media work: cultures of management in the entertainment industries eBook. English. Published New York: New York University Press, ©2014
Foundations of Job Satisfaction in the Media Industries Margaret H. DeFleur March 1, 1992 Research Article https://doi.org/10.1177/107769589204700101
Free CV Templates https://zety.com/uk/cv-templates
By Hesmondhalgh, David, 1963- eBook. English. Published London; New York: Routledge, 2011
M Deuze - Media Industries Journal, 2014 - quod.lib.umich.edu

Teaching methods (in Czech)

lectures, class discussion, group projects, reading

Assessment methods (in Czech)

compulsory attendance of seminars (20%)
homework and projects during the seminar (20%)
students will submit their CV with links to their online profile (60%)

FSS:ZURb1620 Work in the Media Industries - Course Information

ZURb1620 Work in the Media Industries

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