BHEM051 Economics and Marketing

Faculty of Medicine
Autumn 2017
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: k (colloquium).
Teacher(s)
MDDr. Bc. Tomáš Machač (lecturer)
Guaranteed by
MDDr. Bc. Tomáš Machač
Department of Dental Care – Departments of Non-medical Branches – Faculty of Medicine
Contact Person: doc. MUDr. Lenka Roubalíková, Ph.D.
Supplier department: Department of Dental Care – Departments of Non-medical Branches – Faculty of Medicine
Timetable
Wed 10:00–11:40 KOM S117
Prerequisites (in Czech)
BHSL041p Soc. Med. and Pub. Health - l.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Introducing students to the current political socio-economic situation and the position of dental hygienists in the Czech Republic. Basic management and marketing skills taking into account current trends. Preparation for a successful job interview.
Learning outcomes
- better communication with the patient / client - Basic of the theory of utility - knowledge of legal requirements - ability to sell acquired knowledge
Syllabus
  • 1. Legal requirements for the Dental Hygienist 2. Introduction to classical economics 3. Introduction to Behavioral Economics 4. Basic classical marketing distribution 5. Introduction from Dental Hygiene Practice Management 6. Sale - sales phase 7. Sales targets 8. Use and its definition 9. Acceptance of treatment plan - ABC 10. Communication - CRM 11. SWOT analysis of dental hygienist workplace 12. Personal SWOT analysis 13. Principles of CV writing and motivation letter 14. Classification - control of seminar work
Literature
    recommended literature
  • Influence - The Psychology of Persuasion (Zbraně vlivu) - Robert B.Cialdini
  • To sel lis humann (Prodávat je lidské) - D.H.Pink
  • Drive (Pohon)- D.H.Pink
  • Management v kostce pro zdravotníky – P. Svobodník
  • Philip Kotler; Gary Armstrong - Marketing
  • PAYOFF (Jak drahé je zdarma) - Dan Ariely
  • Medicinské právo - Jolana Těšinévá, Roman Ždárek, Radek Policar
  • Start with Why (Začněte s proč) - Simon Sinek Management essential for Doctors – Rory
    not specified
  • Vybrané kapitoly z pojišťovnictví - v. Kahoun, V.Vurm, B.Kučerová
  • Strategické řízení zdravotnických zařízeních – Zdeněk souček, Jan Burian,
  • Úvod do veřejného zdravotnictví – h. Janečková, H. Hnilivcová
Teaching methods
Theoretical preparation with active involvement of students in teaching
Assessment methods
- Colloquium and essay
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2014, Autumn 2015, Autumn 2016, autumn 2018, autumn 2019, autumn 2020, autumn 2021, autumn 2022.
  • Enrolment Statistics (Autumn 2017, recent)
  • Permalink: https://is.muni.cz/course/med/autumn2017/BHEM051