MZKMN0222p Management, marketing, leadership and strategic management in healthcare II - l

Faculty of Medicine
spring 2024
Extent and Intensity
1/0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Barbora Buchtová, Ph.D. (lecturer)
Mgr. Renáta Grossová Klementová, MBA (lecturer)
Mgr. Petra Pevná, MBA, LL.M. (lecturer)
Mgr. Tereza Friessová (assistant)
Mgr. Bc. Alena Langaufová, Ph.D. (assistant)
Guaranteed by
Ing. Barbora Buchtová, Ph.D.
Department of Health Sciences – Departments of Non-medical Branches – Faculty of Medicine
Contact Person: Mgr. Bc. Alena Langaufová, Ph.D.
Supplier department: Department of Health Sciences – Departments of Non-medical Branches – Faculty of Medicine
Timetable
Fri 16. 2. 15:00–17:30 F01B2/1S06, Fri 22. 3. 12:00–14:30 A19/115, Fri 3. 5. 8:00–10:30 F01B1/530, Fri 17. 5. 8:00–10:30 F01B1/609, 11:00–13:30 F01B1/530
Prerequisites (in Czech)
MZKMN0121p Manag., marketing, leadership
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course aims to introduce students to the specifics of management, marketing and leadership in healthcare and allow them to try selected techniques and methods of decision-making and governance.
Learning outcomes
Students will be able to:
- explain the nature of marketing management and the marketing mix;
- describe marketing tools and discuss their strengths and weaknesses;
- list and explain the concept of "strategic management", its principles and methodology;
- analyse the importance of information for strategic decision;
- to carry out a relevant analysis of the internal and external environment;
- explain the importance of the quality category and the difficulties of defining it in health care;
- list and compare the strengths and weaknesses of several quality management methods that can be applied in healthcare;
- understand healthcare financing
- explain relations between subjects of the Czech healthcare system and its control mechanisms.
Syllabus
  • - Marketing basics, management and planning, marketing plan, health care marketing mix; Developing a customer-focused healthcare organization; Customer satisfaction and the role of marketing information systems and market research; Marketing tools.
  • - Strategic management. Principles of strategic management; Methods for analysis of internal and external environment; The importance of information for making strategic decisions.
  • - Quality management and the difficulties of defining it in healthcare; Quality management methods.
  • - Health care financing; Prevention from the point of view of public health insurance; Network of healthcare facilities; Relations between subjects of the Czech healthcare system; Control mechanisms of the Czech healthcare system.
Literature
    required literature
  • MADAR, Jiří. Řízení kvality ve zdravotnickém zařízení : vážně i nevážně k prosperitě nemocnic a spokojenosti pacientů. První vydání. Praha: Grada, 2004, 248 stran. ISBN 8024705850. info
    recommended literature
  • Healthcare management. Edited by Kieran Walshe - Judith Smith. 2nd ed. Maidenhead, England: Open University Press, 2011, xxiii, 589. ISBN 9780335243822. info
  • VACÍK, Emil and Milan ŠULÁK. Strategický management. 1. vyd. V Plzni: Západočeská univerzita, 2001, 125 s. ISBN 8070827289. info
Teaching methods
Lectures and discussions; with the participation of external professionals.
Assessment methods
Successful completion of the course is including the written final exam, and completing assignments.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
Study Materials
Information on the extent and intensity of the course: 5.
The course is also listed under the following terms spring 2023, spring 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/med/spring2024/MZKMN0222p